Monday Motivation

13Feb

Monday Motivation

Melanie Parker | Stream Loyalty | Return|

About the Author

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026

Melanie Parker

Promotional activity is one of the most effective tools for influencing trade customer behaviour, bu...

Securing market share at the top of the loyalty ladder

Melanie Parker

The loyalty ladder allows you to define the different stages of your customer relationship. The loya...

Designing White Space

Lewis Bint

Lewis took everyone in the team through how we can utilise white space in the designing of our docu...

How to Build Customer Loyalty in B2B

Melanie Parker

The business relationship with customers in B2B is more complex than that of the consumer relationsh...

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

Melanie Parker

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. ...

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Laura Lloyd

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources