Monday Motivation

13Feb

Monday Motivation

Melanie Parker | Stream Loyalty | Return|

About the Author

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

Mark Maclure

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...

Digital Loyalty for Old-School Audiences – Yes, It Can Work

Melanie Parker

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, b...

Your First 100 Days: A Roadmap to Launching a High-Impact B2B Loyalty Programme

Mark Maclure

The fastest path to building effective loyalty programme value is a disciplined first 100 days that ...

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement

Melanie Parker

We operate in a competitive market where customers expect more than just discounts and rewards; they...

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth

Laura Lloyd

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels un...

Rewards or Recognition

Taylor Goult

Taylor's latest article explores why reward and recognition is so important.

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources