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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: Stream LoyaltyReturn

Laura Lloyd

October 23, 2026

The Power of Loyalty: Inside the JCB Tools Registered Retailer Programme

In this month's Power Of Loyalty blog series we look at JCB Tools' highly renowned Registered Retailer Programme. Deep dive with us into the background of the programme, its current approach and what we can learn from it for the future of this and other B2B loyalty programmes.

Laura Lloyd | 23 Oct, 2026 | JCB Tools, B2B Loyalty, Loyalty Programmes, Customer Retention, Customer Loyalty, Customer Engagement, Power Of Loyalty, Stream Loyalty, Loyalty Mechanics | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

October 19, 2026

B2B Loyalty Isn’t One-Size-Fits-All: Understanding the People Behind the Programme

When businesses think about B2B loyalty, it's easy to focus on the relationship between one business and another, but behind those commercial relationships are people, and those people don't necessarily share the same priorities, motivations or measures of success. In this blog we explore differing audiences, differing motivations and how loyalty programmes should be built around what matters.

Melanie Parker | 19 Oct, 2026 | B2B Loyalty, Loyalty Strategy, Customer Engagement, Channel Loyalty, Stream Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

October 14, 2026

B2B Loyalty Without the Overwhelm

When businesses begin exploring B2B loyalty software, they can quickly find themselves confronted with an extensive range of features, technical terminology and sophisticated programme capabilities. Your loyalty programme should be as simple or as sophisticated as your business needs it to be. Whether you're introducing your first customer loyalty initiative or developing an established programme, the starting point should always be the same: What are you trying to achieve?

Laura Lloyd | 14 Oct, 2026 | Loyalty Software, B2B Loyalty, Loyalty Programmes, B2B Loyalty Technology, Customer Loyalty, Loyalty Strategy, Stream Loyalty, Loyalty Technology, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

February 28, 2026

The True Cost of “Custom-Built” Loyalty Systems (And Why the Trade Sector Is Moving On)

Custom-built loyalty platforms once made perfect sense. You wanted something tailored, flexible and uniquely yours. But over time, many programme managers discover the hidden downside of bespoke systems: they age fast, they cost more than expected, and they trap you into rigid development cycles. Read on to find out why custom-built doesn't automatically mean better.

Laura Lloyd | 28 Feb, 2026 | B2B Loyalty, Loyalty Marketing, Future Proofed Loyalty, Stream Loyalty, LoyaltyStream Platform | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members.

Melanie Parker

April 01, 2025

Stream Celebrates 16 Years of Loyalty

As Stream Loyalty celebrates its 16th anniversary on 1st April 2025, we take a moment to reflect on how loyalty programmes have evolved and how we've adapted to continuously meet the changing loyalty marketing needs of businesses and their customers. Here we celebrate 16 Years of loyalty, looking at Stream's journey in transforming customer engagement

Melanie Parker | 01 Apr, 2025 | All, Loyalty Marketing, Customer Loyalty, Customer Loyalty Marketing, Stream Loyalty, B2B Loyalty, Customer Engagement, What is loyalty marketing | B2B Loyalty, Loyalty Marketing, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

Mark Maclure

April 04, 2024

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focusing on the benefits and potential of B2B loyalty programmes and what the future holds in the loyalty space.

Mark Maclure | 04 Apr, 2024 | All, Loyalty Programmes, B2B Loyalty, Customer Loyalty, Digitalisation, Stream Loyalty | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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