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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Loyalty MetricsReturn
Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...
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Top Strategies for Boosting Customer Loyalty and Retention 
Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
Laura Lloyd

July 01, 2024

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based on comprehensive data insights. In this blog, Laura Lloyd will guide you through the essential metrics and KPIs that can help you track and optimise the effectiveness of your loyalty programmes. 
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Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 
Laura Lloyd | 01 Jul, 2024 | Loyalty programme, B2B Loyalty, Enrolment Rate, Redemption Rate, Customer Lifetime Value, CLV, Engagement Rate, Customer Engagement Rate, Customer Redemption Rate, Net Promoter Score, Loyalty Analytics, Loyalty Measurement, Loyalty Metrics | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics |
Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.
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Heartstrings or Purse Strings? What Drives Customer Dedication?
Mark Maclure | 06 Jun, 2024 | All, Customer Loyalty, B2B Loyalty, Brand Loyalty, Customer Engagement, Transactional Loyalty, Emotional Loyalty, Customer Dedication, Personalised Experiences, Customer Advocacy, Brand Advocacy, Personalised Rewards, Targeted messaging, Personalised Communications, Loyalty Metrics, Loyalty Insights, Customer Growth, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Mark Maclure

May 23, 2024

Decoding Loyalty: Visualising the Key Metrics that Drive Success 

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insights into customer behaviour and engagement. By understanding these metrics, businesses can tailor their strategies to foster deeper connections with their customers, ultimately driving long-term success. In this post, we delve into the significance of loyalty metrics, explore the best practices for visualising and interpreting this data, and provide actionable tips to enhance the effectiveness of yo...
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Decoding Loyalty: Visualising the Key Metrics that Drive Success 
Mark Maclure | 23 May, 2024 | Loyalty Programmes, All, B2B Loyalty, Data-driven Loyalty Insights, Loyalty Metrics, Customer Loyalty, Customer Engagement, Customer Retention, Customer Lifetime Value, CLV, CX, Customer Experience, Loyalty Data | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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