The Ecommerce / Tech for Marketing Show was well attended with a broad range of suppliers offering software driven solutions to cater for multiple business challenges. As the show name suggests, ecommerce options aplenty were on offer with some large software brands sitting alongside more tailored / bespoke B2B ordering solutions. Communication and Marketing Automation software was obviously also well represented ranging from market leading suppliers to more niche players.
As a B2B software provider, the opportunity for integrations with a company’s existing systems and software is always of particular interest. It was therefore good to interact with all of these software providers to explore the opportunity to align offerings and build business partnerships including opportunities for referrals and integrations.
Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a ...
Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication sys...
Laura discusses the joys of the whole team being back together for the first time in 15 months.
Growth doesn't mean losing the personal touch. Adapt, evolve, and keep your loyal customers at t...
For years, B2B loyalty programmes have focused on one primary goal: encouraging repeat purchases thr...
Customer loyalty is a critical aspect of any business's success, regardless of whe...
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