The Ecommerce / Tech for Marketing Show was well attended with a broad range of suppliers offering software driven solutions to cater for multiple business challenges. As the show name suggests, ecommerce options aplenty were on offer with some large software brands sitting alongside more tailored / bespoke B2B ordering solutions. Communication and Marketing Automation software was obviously also well represented ranging from market leading suppliers to more niche players.
As a B2B software provider, the opportunity for integrations with a company’s existing systems and software is always of particular interest. It was therefore good to interact with all of these software providers to explore the opportunity to align offerings and build business partnerships including opportunities for referrals and integrations.
Alice hosted our Wednesday Wisdom on Wednesday 27th October titled 'Loyalty Fraud'.
The loyalty ladder allows you to define the different stages of your customer relationship. The loya...
Nairne hosted our Wednesday Wisdom on Wednesday 26th January, she quizzed the team's knowledge o...
Laura's latest article looks at how the latest news announcement from Starbucks will change the ...
A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...
Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insight...
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