The Ecommerce / Tech for Marketing Show was well attended with a broad range of suppliers offering software driven solutions to cater for multiple business challenges. As the show name suggests, ecommerce options aplenty were on offer with some large software brands sitting alongside more tailored / bespoke B2B ordering solutions. Communication and Marketing Automation software was obviously also well represented ranging from market leading suppliers to more niche players.
As a B2B software provider, the opportunity for integrations with a company’s existing systems and software is always of particular interest. It was therefore good to interact with all of these software providers to explore the opportunity to align offerings and build business partnerships including opportunities for referrals and integrations.
As loyalty programmes evolve, many have become increasingly complex, with multiple earning rules, le...
If your current platform makes financial control difficult, it may be limiting your programme’s gro...
Deborah hosted our Wednesday Wisdom on Wednesday 3rd November titled 'Loyalty Tax'.
Building emotional loyalty with customers is more critical than ever. This blog explores how persona...
Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of com...
Laura takes a look back at the crazy month of March 2020 and reflects on what we have learnt as a co...
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