The Ecommerce / Tech for Marketing Show was well attended with a broad range of suppliers offering software driven solutions to cater for multiple business challenges. As the show name suggests, ecommerce options aplenty were on offer with some large software brands sitting alongside more tailored / bespoke B2B ordering solutions. Communication and Marketing Automation software was obviously also well represented ranging from market leading suppliers to more niche players.
As a B2B software provider, the opportunity for integrations with a company’s existing systems and software is always of particular interest. It was therefore good to interact with all of these software providers to explore the opportunity to align offerings and build business partnerships including opportunities for referrals and integrations.
This blog delves into the growing trend of loyalty programme partnerships, exploring how collaborati...
In sectors like solar, HVAC, plumbing and automotive, suppliers are hungry for influence at the poin...
We operate in a competitive market where customers expect more than just discounts and rewards; they...
Building emotional loyalty with customers is more critical than ever. This blog explores how persona...
Drew hosted our Wednesday Wisdom on Wednesday 6th October titled 'Power BI'.
As our team move to a different way of working, I take comfort from witnessing a strengthening bond ...
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