The Ecommerce / Tech for Marketing Show was well attended with a broad range of suppliers offering software driven solutions to cater for multiple business challenges. As the show name suggests, ecommerce options aplenty were on offer with some large software brands sitting alongside more tailored / bespoke B2B ordering solutions. Communication and Marketing Automation software was obviously also well represented ranging from market leading suppliers to more niche players.
As a B2B software provider, the opportunity for integrations with a company’s existing systems and software is always of particular interest. It was therefore good to interact with all of these software providers to explore the opportunity to align offerings and build business partnerships including opportunities for referrals and integrations.
In this month’s Streamspiration we are talking about the power of loyalty beyond your programme, ga...
Manufacturers, distributors, suppliers, and channel partners are increasingly recognising that the b...
Melanie's latest article takes you through the five steps to Loyalty Maturity
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The business relationship with customers in B2B is more complex than that of the consumer relationsh...
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