Designing White Space

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23Feb

Designing White Space

Lewis Bint | Loyalty Insights and Statistics, Stream Loyalty | Return|

Last year Lewis took on the challenge of creating a fresh clean look for our business. With a brand new website, presentations, templates and emails we were all set to carry on his good work.

As with all business there is always some scope creep with people starting to create their own versions of presentations and documents which don't quite match the new guidelines.

Today he wanted us to look at the changes that were implemented and the impact white space has in visuals. Once he had highlighted the difference between some of our old templates and the new ones, Lewis talked us through the thought process behind wireframing.

Following on from our testing session the previous week, wireframing is a crucial part of our design and development and getting the whole team to think through a page set up was a great idea. Everyone came up with slightly different designs which again highlights the personal choice element and how beneficial it is to be able to talk through a wireframe to gather opinions.

About the Author

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21 loyalty campaign types to suit every business
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