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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here


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Archive by tag: Brand LoyaltyReturn
Melanie Parker

September 06, 2024

Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not just about attracting new customers; it’s about turning them into lifelong advocates. In this blog we’ll dive into proven tactics that help businesses create lasting connections, increase customer retention, and drive repeat business. Whether you're a startup or a seasoned brand, these strategies will provide valuable insights to foster genuine relationships and keep customers coming back.
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Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
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Melanie Parker

July 09, 2024

Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a countdown calendar to build anticipation amongst your customers! In this blog, we'll give you a sneak peek into what's coming and how you can get ready for the big reveal. Stay tuned for updates and get ready to join us in the countdown to something special!
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Laura Lloyd

June 21, 2024

The Key to Launching a Successful Loyalty Programme 

This infographic provides a step-by-step guide to help you create a loyalty programme that not only attracts customers but also keeps them coming back. From understanding your audience to selecting the right rewards and promoting your programme, follow these essential steps to ensure your loyalty programme is a hit.
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Laura Lloyd

June 20, 2024

Building Emotional Loyalty Through Personalised Reward Experiences 

Building emotional loyalty with customers is more critical than ever. This blog explores how personalised reward experiences can strengthen the emotional connection between a brand and its customers and discusses various strategies for implementing personalised rewards, including targeted promotions, exclusive offers, and tailored loyalty programmes, illustrating how these approaches can lead to long-term customer retention and brand advocacy.
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Mark Maclure

June 06, 2024

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connections with customers, leading to a more sustainable and profitable relationship. He illustrates how emotional loyalty taps into the customer’s emotions and personal connection with a brand, while transactional loyalty rewards their purchasing actions.
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Melanie Parker

June 03, 2024

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection 

Nike has not only been a pioneer of the global sportswear market but has also been integral in reshaping the way brands connect with consumers. Nike's approach transcends traditional marketing; blending innovation, cultural comprehension, and emotional intelligence into a powerful model of brand loyalty. 
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Mark Maclure

April 18, 2024

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to foster long-lasting relationships. Enter emotional loyalty – a paradigm shift that places emphasis on building meaningful connections and nurturing genuine customer experiences.
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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contact@streamloyalty.com

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