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Archive by category: B2B LoyaltyReturn

Mark Maclure

August 01, 2023

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and fostering long-term customer relationships as well as looking at the mechanisms behind loyalty programmes, the psychological aspects that drive customer loyalty, the importance of data analytics, and real-world examples of successful loyalty programs.

Mark Maclure | 01 Aug, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth |

Laura Lloyd

July 12, 2023

Understanding the Customer Loyalty Index and Its Significance

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that many businesses rely on to gauge the loyalty of their customers is the Customer Loyalty Index (CLI). But what exactly is it, how is it measured, and why is it so crucial for businesses?

Laura Lloyd | 12 Jul, 2023 | Customer Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.

Mark Maclure | 04 Jul, 2023 | B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

January 29, 2023

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Mark Maclure | 29 Jan, 2023 | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty |

Melanie Parker

May 22, 2022

Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loyalty ladder focuses on how you progress your customers relationship with the business.

Melanie Parker | 22 May, 2022 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Growth |

Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...

Melanie Parker | 07 Apr, 2022 | B2B, Customer Loyalty, Loyalty Software | B2B Loyalty, Customer Loyalty |

Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign.

Mark Maclure | 20 Jul, 2021 | All, Loyalty, Gamification, Customer Loyalty, Loyalty Software | Loyalty Programmes, B2B Loyalty, Customer Loyalty, Rewards and Mechanics |

Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity

Melanie Parker | 24 May, 2021 | all, loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth, Internal Loyalty, Loyalty Programmes |

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?