About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollerc...

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Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based o...

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From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, a...

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The Power of Loyalty Programmes in Boosting Sales and Customer Retention

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and foste...

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Our Road to a Sustainable Business

Our Road to a Sustainable Business

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t g...

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Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the bu...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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