About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Related

Team Meet Ups

Team Meet Ups

Laura discusses the joys of the whole team being back together for the first time in 15 months.

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Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for glo...

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Starbucks – tokenizing loyalty

Starbucks – tokenizing loyalty

Laura's latest article looks at how the latest news announcement from Starbucks will change the ...

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From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, a...

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Customer Communication - Wednesday Wisdom

Customer Communication - Wednesday Wisdom

Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication sys...

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How Customer Trust Impacts Brand Loyalty

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digita...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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