About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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ROI of B2B Loyalty: What Good Looks Like in Trade Industries 

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – ...

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Trade & Installer Loyalty is Evolving Beyond Points  

Trade & Installer Loyalty is Evolving Beyond Points  

For many years, trade and installer loyalty programmes have followed a familiar formula: upload an i...

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The Power of Strong Relationships

This period of uncertainty will have tested relationships, highlighted weakness in some and strength...

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Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connection...

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Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High bre...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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