About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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Digital Loyalty for Old-School Audiences – Yes, It Can Work 

Digital Loyalty for Old-School Audiences – Yes, It Can Work 

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, b...

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The Comprehensive Guide to Customer Loyalty Strategy

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely app...

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The Fuchsia Release: Control, Confidence, and Customer Centric Innovation 

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation 

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than...

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Heartstrings or Purse Strings? What Drives Customer Dedication?

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connection...

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The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern st...

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Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focu...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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