Loyalty Programme Participation Insights into the B2B member

05Feb

Loyalty Programme Participation Insights into the B2B member

Laura Lloyd | Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Retention, Customer Growth, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty | Return|

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade

Melanie Parker

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, a...

The Sayings, Phrases and Mantras That Actually Help at Work Blog

Melanie Parker

What's your mantra? Every workplace has its tools, processes and frameworks. Less formally, it ...

Why Rewards Matter More Than Ever in 2026

Mark Maclure

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

AI – What it Means to Software

Mark Maclure

As well as AI’s impact on day-to-day life, AI is making waves in the software world too and this is...

Your September Monthly Streamspiration

Laura Lloyd

This month's Streamspiration takes at look at our new partnership with The Wise Marketer, the la...

Introducing the LoyaltyStream® Jade Product Release

Melanie Parker

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to eleva...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources