About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 

If your current platform makes financial control difficult, it may be limiting your programme’s gro...

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Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essen...

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Behavioural Loyalty is Overtaking Spend-based Loyalty  

Behavioural Loyalty is Overtaking Spend-based Loyalty  

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as cus...

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International LEGO® Day: How One Brand Builds Fierce Brand Loyalty 

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty 

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest exa...

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Monday Motivation

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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