About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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ROI of B2B Loyalty: What Good Looks Like in Trade Industries 

ROI of B2B Loyalty: What Good Looks Like in Trade Industries 

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – ...

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Old vs Emerging: How B2B Loyalty Is Being Redefined 

Old vs Emerging: How B2B Loyalty Is Being Redefined 

Today's buyers expect far more than transactional relationships. They expect personalised experi...

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How gamifying loyalty can encourage engagement and sales

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall c...

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Loyalty Fraud and How to Combat It

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures...

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Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade 

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting...

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Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based o...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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