About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Related

The Power of Loyalty: A Focus on My John Lewis – Loyalty Rooted in Brand, Not Just Points 

The Power of Loyalty: A Focus on My John Lewis – Loyalty Rooted in Brand, Not Just Points 

In this second blog of our new series, we celebrate an icon of the British retail environment – Joh...

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Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...

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Why Rewards Matter More Than Ever in 2026 

Why Rewards Matter More Than Ever in 2026 

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

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40before40: Finding Wellbeing Through Challenge, Milestones and Stepping Outside My Comfort Zone

40before40: Finding Wellbeing Through Challenge, Milestones and Stepping Outside My Comfort Zone

In this personal reflection for Mental Health Awareness Week, Laura shares the story behind her #40b...

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PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART

PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART

In the third blog of our series The Power of Loyalty, we’re focusing on the Pets at Home Loyalty Pr...

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Channel Loyalty and Partner Ecosystems Are Becoming the Battleground 

Channel Loyalty and Partner Ecosystems Are Becoming the Battleground 

Manufacturers, distributors, suppliers, and channel partners are increasingly recognising that the b...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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