About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement 

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement 

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we a...

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Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything 

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything 

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They ...

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Loyalty is a bigger asset than you think

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

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Harnessing Behavioural Economics to Enhance Customer Loyalty 

Harnessing Behavioural Economics to Enhance Customer Loyalty 

Discover how behavioural economics can boost customer loyalty by tapping into how people really make...

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B2B Loyalty ROI Scrutiny Is Increasing 

B2B Loyalty ROI Scrutiny Is Increasing 

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are i...

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The Power of Strong Relationships

The Power of Strong Relationships

This period of uncertainty will have tested relationships, highlighted weakness in some and strength...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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