About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 

If your current platform makes financial control difficult, it may be limiting your programme’s gro...

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Understanding the Customer Loyalty Index and Its Significance

Understanding the Customer Loyalty Index and Its Significance

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that ma...

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Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for glo...

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Monday Motivation

"It does not matter how slowly you go, so long as you do not stop."

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In a turbulent world, customer loyalty has never been more important.

In a turbulent world, customer loyalty has never been more important.

In these challenging times, keeping your loyal customers will be business critical.

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Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine. 

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine. 

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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