27Aug

Surely the Customer Experience Should be Better?

Interesting stats have just come to light on the e-commerce customer experience, according to a new study by Bronto.

  1. 33% of retailers don't offer ‘guest checkout’, requiring customers to register before making a purchase
  2. Customers have to navigate an average of five pages to complete the check-out process
  3. Only 7% of retailers allow shoppers to change product attributes such as colour or size during the check-out process
  4. 38% of retailers only reveal the total cost of the items just before the purchase completes, which leads to many customers aborting the order
  5. 22% of UK retailers only send one basket reminder email to re-engage shoppers

E-commerce needs to improve and make the experience smoother if consumers are to be kept happy, brand loyalty improved and customer retention rates increased.

About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a 'no challenge is too big, no problem is too small' attitude and aims to always exceed expectations.

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