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Archive by tag: LoyaltyReturn
Melanie Parker

December 10, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.
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Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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Drew Tate

November 26, 2020

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall customer spend.
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Alice Kitchener

November 18, 2020

Relaunching an existing loyalty programme

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbing and Heating industry.
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Taylor Goult

November 04, 2020

How to inspire your team this Christmas

It's been a crazy year but making sure to keep your team inspired and engaged in the run up to Christmas is so important in order to hit goals and have a positive work place.
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Melanie Parker

November 04, 2020

Loyalty Communication Tips

Our top 10 tips on loyalty communications from how to plan to delivery to content. Don't leave anything to chance.
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Mark Maclure

October 05, 2020

Customer Retention – Is it also the solution for Customer Acquisition?

Discover how your company can focus on keeping your customer base loyal with a cost effective solution.
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Melanie Parker

September 09, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

Discover how manufacturers can build loyalty with pet owners
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Mark Maclure

September 01, 2020

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digital marketing channels to create and experiences that build trust and, ultimately, experiences that build trust and, ultimately, brand loyalty.
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