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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Loyalty MarketingReturn
Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 
Mark Maclure | 15 Jul, 2024 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Acquisition, Sustainable Growth, Customer Retention, Loyalty Programmes, Targeted Marketing, CLV, Customer Lifetime Value, Loyalty Rewards, Personalised Rewards, Loyalty Inisghts, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Melanie Parker

July 08, 2024

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key strategy for businesses looking to foster customer loyalty and boost long-term growth. However, with various loyalty programme models available, choosing the right one for your business can be challenging. In this blog, we’ll explore different types of loyalty programmes and help you determine which model best aligns with your business goals and customer needs. Whether you’re considering a poin...
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Which Loyalty Programme Model is the Right Fit for Your Business?
Melanie Parker | 08 Jul, 2024 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Loyalty Insights, Points Based Loyalty, Tiered Loyalty, VIP Loyalty, Cash Back Loyalty, Coalition Loyalty, Community Loyalty, Gamification, Gamification Loyalty, Surprise and Delight Loyalty, Loyalty Programme Models, ALL | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics |
Laura Lloyd

November 08, 2021

Tips to supercharge loyalty with Gamification

A Stream Loyalty Guide to Gamification
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Tips to supercharge loyalty with Gamification
Laura Lloyd | 08 Nov, 2021 | Loyalty, Loyalty Marketing, Gamification, All | Loyalty Insights and Statistics, Customer Loyalty, Rewards and Mechanics |
Melanie Parker

November 01, 2021

Using Loyalty To Motivate Customer Retention

A Stream Loyalty ‘KEEP’ Campaign Guide
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Using Loyalty To Motivate Customer Retention
Melanie Parker | 01 Nov, 2021 | Loyalty, Loyalty Marketing, All | Customer Loyalty, Customer Retention |
Melanie Parker

October 25, 2021

Using Loyalty To Inspire Customer Acquisition

A Stream Loyalty ‘WIN’ Campaign Guide
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Using Loyalty To Inspire Customer Acquisition
Melanie Parker | 25 Oct, 2021 | Loyalty, Loyalty Marketing, All | Customer Growth, Customer Loyalty |
Melanie Parker

October 12, 2021

Using Loyalty To Drive Customer Growth

A Stream Loyalty ‘GROW’ Campaign Guide
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Using Loyalty To Drive Customer Growth
Melanie Parker | 12 Oct, 2021 | Loyalty, Loyalty Marketing, All | Customer Loyalty, Customer Growth |
Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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The VIP Effect
Melanie Parker | 26 Nov, 2020 | All, Loyalty, Customer Loyalty, Loyalty Software, Loyalty Marketing | Rewards and Mechanics, Loyalty Insights and Statistics |
Alice Kitchener

November 18, 2020

Relaunching an existing loyalty programme

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbing and Heating industry.
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Relaunching an existing loyalty programme
Alice Kitchener | 18 Nov, 2020 | All, Loyalty, Customer Loyalty, Loyalty Tips, Loyalty Communications, Loyalty Marketing | Loyalty Programmes, Rewards and Mechanics, Customer Loyalty |
Melanie Parker

September 09, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

Discover how manufacturers can build loyalty with pet owners
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When it comes to building loyalty with pet owners, manufacturers must take the lead
Melanie Parker | 09 Sep, 2020 | All, Loyalty, Customer Loyalty, Loyalty Marketing, Loyalty Software | B2B Loyalty, Customer Loyalty |

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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