B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Digital is now the new normal

Laura Lloyd

With several countries now in lockdown the digital world is more important than ever.

The Future of Loyalty: Predictions for the Next Decade

Melanie Parker

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophis...

Using Loyalty To Inspire Customer Acquisition

Melanie Parker

A Stream Loyalty ‘WIN’ Campaign Guide

Which company was originally called BackRub?

Melanie Parker

Wednesday Wisdom this week was a great fun tech quiz on everything from C# code unravelling to what ...

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty

Mark Maclure

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its uniqu...

From Excavations to Engagement: How archaeology principles apply to our industry

Laura Lloyd

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper ins...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources