B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Loyalty as a Growth Engine in Renewables – Does it work?

Mark Maclure

Over the last 12 months we have speaking to a lot of businesses in the renewable energy market and w...

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation

Melanie Parker

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than...

How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025

Laura Lloyd

As 2025 approaches, businesses are gearing up to attract and retain customers in an increasingly com...

Digital Loyalty for Old-School Audiences – Yes, It Can Work

Melanie Parker

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, b...

Stream Celebrates 16 Years of Loyalty

Melanie Parker

As Stream Loyalty celebrates its 16th anniversary on 1st April 2025, we take a moment to reflect on ...

40before40: Finding Wellbeing Through Challenge, Milestones and Stepping Outside My Comfort Zone

Laura Lloyd

In this personal reflection for Mental Health Awareness Week, Laura shares the story behind her #40b...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources