29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look...

Read More
Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator 

Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator 

Melanie Parker recently attended an Amazon Innovation Accelerator event which focused on us as human...

Read More
A Busy Start to The Year

A Busy Start to The Year

It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we...

Read More
Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a ti...

Read More
The Sayings, Phrases and Mantras That Actually Help at Work Blog 

The Sayings, Phrases and Mantras That Actually Help at Work Blog 

What's your mantra? Every workplace has its tools, processes and frameworks. Less formally, it ...

Read More
Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection 

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection 

Nike has not only been a pioneer of the global sportswear market but has also been integral in resha...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content