B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes

Melanie Parker

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of ti...

Channel Loyalty and Partner Ecosystems Are Becoming the Battleground

Melanie Parker

Manufacturers, distributors, suppliers, and channel partners are increasingly recognising that the b...

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard

Melanie Parker

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...

Why Rewards Matter More Than Ever in 2026

Mark Maclure

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Mark Maclure

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insight...

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement

Mark Maclure

In this second of a two part series, we continue our focus on maximising customer engagement looking...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources