B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

Mark Maclure

In this article, the first of four this month examining loyalty programmes in the B2B space, we look...

Using Loyalty To Motivate Customer Retention

Melanie Parker

A Stream Loyalty ‘KEEP’ Campaign Guide

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

Melanie Parker

The importance of implementing robust security measures to safeguard your loyalty programme cannot b...

Loyalty Programme Breakage

Melanie Parker

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High bre...

Loyalty Fraud and How to Combat It

Melanie Parker

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures...

Why I love working for Stream

Alice Kitchener

Alice's latest article reflects on the last 18 months and how the pandemic has made her think ab...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources