B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Experiential Rewards Just Do It RewardShop Innovation Personalised Rewards Data-driven Loyalty Insights Team Motivation Reward Experience Unified Customer View Loyalty Dashboard

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Laura Lloyd

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness o...

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

Melanie Parker

We know how important it is to the success of your loyalty programme to ensure that your employees a...

How Hyper Personalisation in Loyalty Programmes Enhances Customer Engagement

Melanie Parker

We operate in a competitive market where customers expect more than just discounts and rewards; they...

Thorough testing to improve stability, accuracy and availability

Jacqui Fraser

Thorough testing is one of the most time consuming, yet vital, parts of the development process and ...

AI in the Real World: What Our Team Thinks (and What It Means for How We Use It)

Laura Lloyd

As the technical landscape continues to evolve, the adoption of machine learning and AI tools has ac...

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

Laura Lloyd

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources