B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Relaunching an existing loyalty programme

Alice Kitchener

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbi...

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty

Mark Maclure

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, ...

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance

Laura Lloyd

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness o...

Monday Motivation

Alice Kitchener

Show me a person who has never made a mistake and I'll show you someone who has never achieved m...

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade

Melanie Parker

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, a...

Behavioural Loyalty is Overtaking Spend-based Loyalty

Laura Lloyd

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as cus...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources