29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Loyalty is a bigger asset than you think

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

Read More
The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern st...

Read More
Planning your next Reward Campaign (what to think about)

Planning your next Reward Campaign (what to think about)

Alice's latest article explores what to think about when planning your next reward campaign.

Read More

Securing market share at the top of the loyalty ladder

The loyalty ladder allows you to define the different stages of your customer relationship. The loya...

Read More
Maximising CRM and Loyalty Software 

Maximising CRM and Loyalty Software 

The synergy between CRM and loyalty software offers immense potential to enhance customer relationsh...

Read More
Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement 

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement 

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we a...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content