B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Tips to supercharge loyalty with Gamification

Laura Lloyd

A Stream Loyalty Guide to Gamification

The Human Connection

Nairne Barker

Nairne's latest article discovers how humans are craving a human connection in a world post pand...

Planning your next Reward Campaign (what to think about)

Alice Kitchener

Alice's latest article explores what to think about when planning your next reward campaign.

AI – What it Means to Software

Mark Maclure

As well as AI’s impact on day-to-day life, AI is making waves in the software world too and this is...

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

Mark Maclure

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...

The Comprehensive Guide to Customer Loyalty Strategy

Melanie Parker

We often see companies spending 80% of their marketing budget acquiring new customers and rarely app...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources