B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

🌱 Earth Day 2025: Why Sustainability Should Be at the Heart of Loyalty Programmes

Laura Lloyd

As we approach Earth Day on 22 April 2025, the global call to action is clear: "Our Power, Our ...

Our Road to a Sustainable Business

Melanie Parker

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t g...

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry

Laura Lloyd

In today's competitive business landscape, the loyalty industry thrives on building strong relat...

Happy ‘Lockdown-aversary!

Laura Lloyd

Laura celebrates a whole year of lockdowns and tells all about the Stream Team Challenge for this ye...

The Human Connection

Nairne Barker

Nairne's latest article discovers how humans are craving a human connection in a world post pand...

Harnessing Behavioural Economics to Enhance Customer Loyalty

Melanie Parker

Discover how behavioural economics can boost customer loyalty by tapping into how people really make...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources