B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

How expert client services results in genuinely happy clients and successful B2B loyalty programmes

Laura Lloyd

In this interview Laura Lloyd, our Client Services Director, addresses how, at Stream Loyalty, we ai...

The Comprehensive Guide to Customer Loyalty Strategy

Melanie Parker

We often see companies spending 80% of their marketing budget acquiring new customers and rarely app...

Sneak Peek – New Campaign Coming Soon – Countdown Calendar

Melanie Parker

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a cou...

Understanding the Customer Loyalty Index and Its Significance

Laura Lloyd

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that ma...

Digital Loyalty for Old-School Audiences – Yes, It Can Work

Melanie Parker

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, b...

How to Harness Customer Loyalty in Fintech

Les McCutcheon

Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources