29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard 

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard 

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...

Read More

Installer Show 2025: Loyalty Takes Centre Stage

At this year’s Installer Show, loyalty was front and centre—driving footfall, fuelling engagement,...

Read More
Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty 

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty 

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and align...

Read More
Happy ‘Lockdown-aversary!

Happy ‘Lockdown-aversary!

Laura celebrates a whole year of lockdowns and tells all about the Stream Team Challenge for this ye...

Read More
Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essen...

Read More
Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its uniqu...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content