B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Maximising CRM and Loyalty Software

Laura Lloyd

The synergy between CRM and loyalty software offers immense potential to enhance customer relationsh...

The Biggest Barrier to B2B Loyalty? The Fear of Commitment

Laura Lloyd

For many businesses, the biggest obstacle to introducing B2B loyalty isn't a lack of interest or...

Website Development - Wednesday Wisdom

Jess Boyce

Jessica hosted our Wednesday Wisdom on Wednesday 19th January where she took the team through one of...

Our Road to a Sustainable Business

Melanie Parker

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t g...

Digital is now the new normal

Laura Lloyd

With several countries now in lockdown the digital world is more important than ever.

Common Mistakes in Loyalty Programme Management and How to Avoid Them

Laura Lloyd

Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of com...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources