29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a cou...

Read More
Why Simplicity Wins: The Case for Easier B2B Loyalty Programmes 

Why Simplicity Wins: The Case for Easier B2B Loyalty Programmes 

As loyalty programmes evolve, many have become increasingly complex, with multiple earning rules, le...

Read More
From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollerc...

Read More
Old vs Emerging: How B2B Loyalty Is Being Redefined 

Old vs Emerging: How B2B Loyalty Is Being Redefined 

Today's buyers expect far more than transactional relationships. They expect personalised experi...

Read More
Customer Profiling in Loyalty

Customer Profiling in Loyalty

There are three customer profiling methods that can be utilised to segment and form a profile of you...

Read More
What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal custo...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content