29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Designing White Space

Designing White Space

Lewis took everyone in the team through how we can utilise white space in the designing of  our docu...

Read More
Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not ...

Read More
Introducing the Onyx LoyaltyStream® Product Release

Introducing the Onyx LoyaltyStream® Product Release

The latest LoyaltyStream® release, Onyx, is here with a suite of innovative features designed to enh...

Read More
The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaborati...

Read More
Top Strategies for Boosting Customer Loyalty and Retention 

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive marke...

Read More
Introduction to Behavioural Economics - Wednesday Wisdom

Introduction to Behavioural Economics - Wednesday Wisdom

Jess hosted our Wednesday Wisdom on Wednesday 29th September titled 'Introduction to Behavioural...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content