B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes

Melanie Parker

If your current platform makes financial control difficult, it may be limiting your programme’s gro...

Harnessing Behavioural Economics to Enhance Customer Loyalty

Melanie Parker

Discover how behavioural economics can boost customer loyalty by tapping into how people really make...

Planning your next Reward Campaign (what to think about)

Alice Kitchener

Alice's latest article explores what to think about when planning your next reward campaign.

The Power of Vendor-Funded Rewards: How to Leverage Manufacturers to Boost Engagement

Melanie Parker

In sectors like solar, HVAC, plumbing and automotive, suppliers are hungry for influence at the poin...

Optimising Mobile Experience for Loyalty Engagement

Mark Maclure

Enhancing mobile experience is essential for customer loyalty. Discover how to optimise your mobile...

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focu...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources