B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

A New Chapter at Stream

Melanie Parker

It's an exciting year ahead for Stream ... with a number of new hires, internal promotions and u...

Purpose with a Payback: How Loyalty Programmes Can Deliver Commercial Value While Supporting the Causes That Matter

Melanie Parker

Business is evolving and loyalty can evolve alongside to support commercial objectives. This blog lo...

Product Sneak Peak – Voucher Management

Melanie Parker

Our latest product update has completed development and is being released out for ‘breaking’ by ou...

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth

Mark Maclure

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loya...

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard

Melanie Parker

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...

Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty

Melanie Parker

Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; th...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources