B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Installer Show 2025: Loyalty Takes Centre Stage

Laura Lloyd

At this year’s Installer Show, loyalty was front and centre—driving footfall, fuelling engagement,...

Monday Motivation

Lewis Bint

Summary

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade

Melanie Parker

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting...

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry

Laura Lloyd

In today's competitive business landscape, the loyalty industry thrives on building strong relat...

Loyalty as a Growth Engine in Renewables – Does it work?

Mark Maclure

Over the last 12 months we have speaking to a lot of businesses in the renewable energy market and w...

Interview with our behavioural economics expert on loyalty psychology

Mark Maclure

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mentio...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources