B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Loyalty Programmes: Getting Back to Basics

Mark Maclure

A thoughtfully structured loyalty programme can significantly boost customer retention, profitabilit...

A Look Back: Nostalgic Loyalty Tactics and Their Modern Digital Counterparts

Mark Maclure

Join us on a nostalgic journey through British loyalty programme history to learn about our love aff...

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships

Laura Lloyd

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal custo...

Monday Motivation

Alice Kitchener

Show me a person who has never made a mistake and I'll show you someone who has never achieved m...

Monday Motivation

Les McCutcheon

The secret of getting ahead is getting started. The secret of getting started is breaking your compl...

Recommendations for Maximising Sign-ups in Loyalty Programmes

Melanie Parker

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources