B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes

Melanie Parker

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essen...

Stream Loyalty Launches Next-Generation Enhancements with Ruby and Sapphire Releases

Mark Maclure

Stream Loyalty has been busy behind the scenes, diligently working on groundbreaking updates to its ...

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes

Melanie Parker

If your current platform makes financial control difficult, it may be limiting your programme’s gro...

Top Strategies for Boosting Customer Loyalty and Retention

Mark Maclure

Boosting customer loyalty and retention is more important than ever in today's competitive marke...

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes

Melanie Parker

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of ti...

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty

Mark Maclure

While discounts and rewards loyalty programmes may attract customers initially, they often fail to f...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources