B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

The Sayings, Phrases and Mantras That Actually Help at Work Blog

Melanie Parker

What's your mantra? Every workplace has its tools, processes and frameworks. Less formally, it ...

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

Melanie Parker

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and busin...

Happy ‘Lockdown-aversary!

Laura Lloyd

Laura celebrates a whole year of lockdowns and tells all about the Stream Team Challenge for this ye...

Our Road to a Sustainable Business

Melanie Parker

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t g...

LoyaltyStream Product Tutorial: Product Registration and Warranty Management

Melanie Parker

Warranty Management might not be the first thing that comes to mind when you think of loyalty featur...

Customer Loyalty Programmes: The Value of a Charity Donation Offering Within a Programme

Mark Maclure

Modern customers are looking for more than discounts and perks; they want their purchases to make a ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources