B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Gamification Is Finally Becoming Serious in B2B Loyalty

Mark Maclure

For years, gamification in B2B loyalty programmes was often dismissed as too “consumer-like” for p...

The 12 Days of Loyalty: A Year of Value Delivered by Stream

Laura Lloyd

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebrat...

A bond that grows stronger

Laura Lloyd

As our team move to a different way of working, I take comfort from witnessing a strengthening bond ...

Old vs Emerging: How B2B Loyalty Is Being Redefined

Mark Maclure

Today's buyers expect far more than transactional relationships. They expect personalised experi...

Customer Profiling in Loyalty

Laura Lloyd

There are three customer profiling methods that can be utilised to segment and form a profile of you...

Using Sustainability to Drive Commercial Growth: What We Took from the Amazon Innovation Accelerator

Melanie Parker

Melanie Parker recently attended an Amazon Innovation Accelerator session on using sustainability to...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources