29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

  1. What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
  2. What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

 

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Surely the Customer Experience Should be Better?

Surely the Customer Experience Should be Better?

E-commerce needs to improve and make the experience smoother if consumers are to be kept happy, bran...

Read More
Which Loyalty Programme Model is the Right Fit for Your Business?

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key...

Read More
Maximising Rewards: How API Integration Enhances Loyalty Programme Functionality 

Maximising Rewards: How API Integration Enhances Loyalty Programme Functionality 

In the first of our series on loyalty programmes, technology and integration, we discover how dissec...

Read More
How AI Is Transforming Customer Loyalty 

How AI Is Transforming Customer Loyalty 

Customer loyalty is being reshaped by artificial intelligence in ways that were unimaginable just a ...

Read More
The Power of Strong Relationships

The Power of Strong Relationships

This period of uncertainty will have tested relationships, highlighted weakness in some and strength...

Read More
Harnessing Behavioural Economics to Enhance Customer Loyalty 

Harnessing Behavioural Economics to Enhance Customer Loyalty 

Discover how behavioural economics can boost customer loyalty by tapping into how people really make...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content