B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Q4 Planning Starts Now: Preparing Your Christmas and Year-end B2B Loyalty Campaigns

Mark Maclure

The final quarter of the year is often the busiest trading period, with businesses working to hit an...

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard

Melanie Parker

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...

Mastering Loyalty: Top Strategies for Building Brand Loyalty

Melanie Parker

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not ...

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Laura Lloyd

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-...

How to Build Customer Loyalty in B2B

Melanie Parker

The business relationship with customers in B2B is more complex than that of the consumer relationsh...

Power BI - Wednesday Wisdom

Drew Tate

Drew hosted our Wednesday Wisdom on Wednesday 6th October titled 'Power BI'.

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources