B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Planning your next Reward Campaign (what to think about)

Alice Kitchener

Alice's latest article explores what to think about when planning your next reward campaign.

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty

Laura Lloyd

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest exa...

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

Melanie Parker

This article explores the evolution of loyalty programmes, from their early origins to the modern st...

Common Mistakes in Loyalty Programme Management and How to Avoid Them

Laura Lloyd

Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of com...

Building a picture with feedback - Wednesday Wisdom

Lewis Bint

Lewis hosted our Wednesday Wisdom on Wednesday 15th September titled 'Building a picture with fe...

How to Harness Customer Loyalty in Fintech

Les McCutcheon

Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources