B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Using Loyalty To Drive Customer Growth

Melanie Parker

A Stream Loyalty ‘GROW’ Campaign Guide

No way! A live, actual in person Exhibition…are you kidding?

Laura Lloyd

In this month’s Streamspiration we are talking about our first live in person event since 2019, new...

Planning your next Reward Campaign (what to think about)

Alice Kitchener

Alice's latest article explores what to think about when planning your next reward campaign.

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success

Laura Lloyd

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based o...

Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes

Melanie Parker

In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essen...

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth

Laura Lloyd

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels un...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources