B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

From Customer Experience comes Loyalty

Les McCutcheon

Charlie has written a short piece about his introduction to the loyalty world at Stream Loyalty and ...

Loyalty Programmes: Getting Back to Basics

Mark Maclure

A thoughtfully structured loyalty programme can significantly boost customer retention, profitabilit...

Decoding Loyalty: Visualising the Key Metrics that Drive Success

Mark Maclure

Loyalty metrics are the cornerstone of any successful loyalty programme, offering invaluable insight...

ROI of B2B Loyalty: What Good Looks Like in Trade Industries

Mark Maclure

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – ...

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty

Mark Maclure

While discounts and rewards loyalty programmes may attract customers initially, they often fail to f...

AI in the Real World: What Our Team Thinks (and What It Means for How We Use It)

Laura Lloyd

As the technical landscape continues to evolve, the adoption of machine learning and AI tools has ac...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources