B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Interview with our behavioural economics expert on loyalty psychology

Mark Maclure

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mentio...

Product Tutorial - Creating Campaigns That Grow Emotional Connections

Melanie Parker

In this product tutorial we are taking the opportunity to tell you a little more about LoyaltyStream...

Loyalty is a bigger asset than you think

Mark Maclure

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

How expert client services results in genuinely happy clients and successful B2B loyalty programmes

Laura Lloyd

In this interview Laura Lloyd, our Client Services Director, addresses how, at Stream Loyalty, we ai...

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Mark Maclure

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we a...

Monday Motivation

Drew Tate

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources