B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Channel Loyalty and Partner Ecosystems Are Becoming the Battleground

Melanie Parker

Manufacturers, distributors, suppliers, and channel partners are increasingly recognising that the b...

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets

Mark Maclure

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Inst...

Advanced Features in LoyaltyStream: An Interview with Melanie Parker

Laura Lloyd

I sat down with Melanie Parker, who is our Product Owner, and font of all knowledge when it comes to...

LoyaltyStream Product Tutorial: Product Registration and Warranty Management

Melanie Parker

Warranty Management might not be the first thing that comes to mind when you think of loyalty featur...

Redefining B2B Relationships: The Power of Modern Loyalty Programmes

Mark Maclure

B2B relationships have undergone a significant transformation since loyalty programmes first started...

Chatbots: How to Design for Success

Melanie Parker

Chatbots are increasingly becoming a “must have” for almost any size of business. We are now worki...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources