B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

The Power of Storytelling: Engaging Your Loyalty Programme Audience

Mark Maclure

In a world where customers are bombarded with countless marketing messages, brands that truly connec...

Why Data Is Becoming the Most Valuable Reward in B2B Loyalty

Mark Maclure

For years, B2B loyalty programmes have focused on one primary goal: encouraging repeat purchases thr...

Net Zero Mission - Wednesday Wisdom

Deborah Mills

Deborah hosted our Wednesday Wisdom on Wednesday 2nd February and reported on Stream’s journey to N...

The Power of Loyalty: Why Loyalty Programmes Still Matter More Than Ever

Laura Lloyd

This is the first in a new blog series from Stream Loyalty, which will explore some of the world’s ...

Innovations in Loyalty: Trends to Watch in 2024

Melanie Parker

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set ...

Stream Loyalty Launches Next-Generation Enhancements with Ruby and Sapphire Releases

Mark Maclure

Stream Loyalty has been busy behind the scenes, diligently working on groundbreaking updates to its ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources