B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Mastering Customer Retention Management: Strategies for Long-Term Success

Laura Lloyd

Mastering customer retention management is essential for achieving long-term success in any business...

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

Mark Maclure

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...

The Evolution of Loyalty - A Timeline of Transformation

Melanie Parker

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this i...

Monday Motivation

Nairne Barker

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

Beyond the Swoosh: How Nike Crafted a Legacy of Emotional Connection

Melanie Parker

Nike has not only been a pioneer of the global sportswear market but has also been integral in resha...

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

Melanie Parker

We know how important it is to the success of your loyalty programme to ensure that your employees a...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources