B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

29Jan

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Mark Maclure | Loyalty Insights, Customer Loyalty, B2B | B2B Loyalty, Stream Loyalty | Return|

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth, a leading global loyalty consultancy, and Mark Maclure from Stream Loyalty, who are tech-enabled loyalty consultants.

In this discussion, they tackle the questions:

What would you describe as good practice in B2B – initially thinking about ‘mainstream’ B2B, where a company has lots of moderate value business clients?
What about in ‘big’ B2B – complex multi-year contracts and key accounts where most of the people your company deals with aren’t the decision makers?

Visit websites:

https://truth.co.za/

https://streamloyalty.com/

https://customerattuned.com/

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

LoyaltyStream Product Tutorial: Product Registration and Warranty Management

Melanie Parker

Warranty Management might not be the first thing that comes to mind when you think of loyalty featur...

Recommendations for Maximising Sign-ups in Loyalty Programmes

Melanie Parker

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat ...

Monday Motivation

Drew Tate

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

Product Sneak Peak – Voucher Management

Melanie Parker

Our latest product update has completed development and is being released out for ‘breaking’ by ou...

Loyalty Fraud and How to Combat It

Melanie Parker

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures...

Indigo Release: More Ways to Engage, Reward and Protect Your Members

Melanie Parker

The latest software update to LoyaltyStream is now available! Introducing greater flexibility across...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources