Loyalty Insights
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News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Hot Chocolate or Ice Lolly Wednesdays, where we all come together to focus on something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email Nairne.Barker@streamloyalty.com and she will add your details to the list.

 

Archive by author: Melanie ParkerReturn
Melanie Parker

December 09, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.
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Melanie Parker

November 26, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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Melanie Parker

November 04, 2020

Loyalty Communication Tips

Stream's Communication Loyalty Tips
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Melanie Parker

September 29, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

A lack of knowledge of the end customer is a challenge for any industry where a manufacturer is selling via distributors, large buying practices or, in the case of the pet trade, direct to the veterinary practice. Manufacturers have the tough job of appealing to all the stakeholders; the vets, the clinicians, the practice owners as well as the pet owners, who are now more empowered than ever; they have more knowledge (rightly or wrongly) and they are willing to challenge diagnoses and treatment ...
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Melanie Parker

September 07, 2020

Creating Long Lasting Engagement

Our five top tips on how to create better engagement that lasts throughout the lifetime of your loyalty programme.
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Melanie Parker

August 25, 2020

Time - The Days The World Stood Still

How often have we all wished for the world to stop turning so we could get a few more things done, complete that school assignment, finish that presentation, get the house sorted, just enjoy some me time. Well it did.
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Melanie Parker

August 25, 2020

Chatbots: How to Design for Success

We are now working with the Microsoft AI and bot teams so thought we would share some thoughts on Chatbots
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Melanie Parker

August 25, 2020