About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

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The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern st...

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Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance 

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance 

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness o...

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Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution 

Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution 

Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At ...

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Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to f...

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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loya...

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Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot b...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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