Loyalty Programme Participation Insights into the B2B member

05Feb

Loyalty Programme Participation Insights into the B2B member

Laura Lloyd | Loyalty, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Retention, Customer Growth, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty | Return|

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a ‘no challenge is too big, no problem is too small’ attitude and aims to always exceed expectations.

Our Road to a Sustainable Business

Melanie Parker

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t g...

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth

Laura Lloyd

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels un...

The Power of Loyalty: Why Loyalty Programmes Still Matter More Than Ever

Laura Lloyd

This is the first in a new blog series from Stream Loyalty, which will explore some of the world’s ...

Why Rewards Matter More Than Ever in 2026

Mark Maclure

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships

Laura Lloyd

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal custo...

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

Mark Maclure

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources