Customer Retention - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer RetentionReturn

Melanie Parker

February 24, 2026

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes

If your current platform makes financial control difficult, it may be limiting your programme’s growth more than you realise. LoyaltyStream gives you the intelligence, transparency and autonomy you need to scale with confidence. Read our blog to find out more.

Melanie Parker | 24 Feb, 2026 | B2B Loyalty, Loyalty Programmes, B2B Loyalty Programmes, Loyalty Marketing, Loyalty Insights, Customer Growth, Customer Retention, Customer Loyalty, Financial Transparency | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

February 22, 2026

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels unpredictable. Some months are strong; others dip without a clear reason why. But when you look closely, growth isn’t random, it’s behavioural. And loyalty programmes offer the structure to turn those behaviours into predictable revenue. Read the blog to find out more ...

Laura Lloyd | 22 Feb, 2026 | Loyalty Blueprint, Trade Loyalty, B2B Loyalty, Trade Loyalty Programmes, Loyalty Marketing, Customer Retention, Customer Growth, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

February 18, 2026

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into daily routines, support branch teams and deliver tangible value that feels relevant on the ground. In this blog, we explore how to move beyond points and design a loyalty programme built around the real world dynamics of trade counters.

Mark Maclure | 18 Feb, 2026 | B2B Loyalty, Trade Loyalty, Loyalty Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Retention, Rewards and Mechanics |

Laura Lloyd

January 28, 2026

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest examples of brand-led loyalty in the world. What began as a children’s toy has evolved into a global powerhouse spanning generations, interests, and culture

Mark Maclure

January 17, 2026

Why Rewards Matter More Than Ever in 2026

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty programmes. As budgets tighten and expectations rise, cost pressures are driving organisations to seek more effective reward strategies to maintain profitability and customer engagement. Economic volatility, rising acquisition costs and product commoditisation are making reward programmes increasingly important in 2026, as brands look for ways to retain customers and build resilience.

Laura Lloyd

December 10, 2025

The 12 Days of Loyalty: A Year of Value Delivered by Stream

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebration of the value, innovation, and impact we’ve delivered together. At Stream Loyalty, every milestone is driven by our mission to empower brands with intelligent loyalty solutions that create meaningful, lasting customer relationships. Join us as we look back on the highlights, successes, and insights that shaped the past twelve months and set the stage for an even stronger year ahead.

Laura Lloyd | 10 Dec, 2025 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Mark Maclure

August 12, 2025

Loyalty as a Growth Engine in Renewables – Does it work?

Over the last 12 months we have speaking to a lot of businesses in the renewable energy market and what is abundantly clear is that this sector is expanding fast…. in fact, really fast! But, as ever, growth comes with challenges: fierce competition, fragmented installer networks, and the need to ensure consistent quality across the board.

Mark Maclure | 12 Aug, 2025 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes |

Melanie Parker

June 09, 2025

Unlocking the Power of Referral Campaigns: ‘Keep’, ‘Grow’, ‘Win’ and ‘Engage’ with Stream Loyalty

Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; they keep them coming back, get them talking, and transform them into lifelong advocates. At Stream Loyalty, we believe that the key to unlocking this loyalty lies in a smart, strategic approach to referral campaigns.

Melanie Parker | 09 Jun, 2025 | Customer Loyalty, Customer Retention, Referral Campaigns, Referral Strategies, Customer Engagement, Personalised Loyalty, Growth Campaign, Win Campaign, Keep Campaign, Engage Campaign, Share of Wallet, Accelerate Customer Acquisition, Gamification, Personalised Metrics | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

February 10, 2025

How to Brief a Design Team When Launching Your New Loyalty Programme

A well-designed loyalty programme can boost customer retention, enhance brand loyalty, and drive revenue - but only if it’s executed effectively. The success of your programme starts with a clear and strategic design brief. Without it, you risk misalignment, wasted resources, and a final product that doesn’t meet your goals. In this blog, we’ll walk you through how to brief your design team to ensure a seamless, visually compelling, and user-friendly loyalty programme that engages your custom...

Laura Lloyd | 10 Feb, 2025 | All, B2B Loyalty, Loyalty Programmes, Customer Engagement, Customer Loyalty, Loyalty, Loyalty Insights, Loyalty Marketing | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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