Customer Retention - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer RetentionReturn

Mark Maclure

August 31, 2026

Q4 Planning Starts Now: Preparing Your Christmas and Year-end B2B Loyalty Campaigns

The final quarter of the year is often the busiest trading period, with businesses working to hit annual targets, maximise budgets and strengthen customer relationships before the calendar resets. That makes Q4 one of the most important times for your loyalty programme to make an impact. Read our latest blog to find out how you can maximise the impact of your loyalty plans in Q4.

Melanie Parker

August 24, 2026

Autumn Promotions: Seasonal Loyalty Ideas That Drive B2B Engagement

While consumer brands have long embraced seasonal marketing, many B2B loyalty programmes still rely on the same promotions throughout the year. The most successful programmes, however, use the changing seasons to create timely, relevant campaigns that align with customer priorities and commercial objectives. Read our latest blog to understand how.

Mark Maclure

August 20, 2026

The Power of Loyalty: Why Agricultural Machinery Manufacturers Could Be Missing a Valuable Customer Opportunity

Agricultural machinery is built on long-term customer relationships, yet formal loyalty programmes appear surprisingly rare across the UK market. We explore what New Holland, John Deere, CLAAS, Fendt and Massey Ferguson currently offer, where the loyalty gap lies, and what manufacturers could achieve by turning existing customer loyalty into a strategic, measurable advantage.

Mark Maclure

August 09, 2026

Why Data Is Becoming the Most Valuable Reward in B2B Loyalty

For years, B2B loyalty programmes have focused on one primary goal: encouraging repeat purchases through rewards and incentives. While this remains important, the most successful programmes are now delivering something even more valuable – data. Read our blog for insight into how data has become one of the most powerful business assets.

Mark Maclure | 09 Aug, 2026 | Data, Loyalty Data, Customer Data, Personalised Data, B2B Data, B2B Loyalty, Loyalty Programmes | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |

Laura Lloyd

July 31, 2026

The Power of Loyalty: Lidl Plus - Offering Shoppers More

Lidl built its entire identity on not needing loyalty schemes. No-frills stores, rock-bottom prices, minimal marketing spend – the pitch was always "we save you money, so you don't need points." So, it's worth noting that Lidl now runs one of the largest customer loyalty platforms on the planet. Understanding how a discount retailer ended up here, and what success it has had, tells us a lot about where grocery loyalty is heading generally. Read more in the latest in our blog s...

Laura Lloyd | 31 Jul, 2026 | Lidl, Lidl Plus, Lidl Loyalty Programme, Retail Loyalty, Customer Loyalty, Customer Engagement, Loyalty Programme, Customer Retention, The Power of Loyalty | Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

July 20, 2026

Trade & Installer Loyalty is Evolving Beyond Points

For many years, trade and installer loyalty programmes have followed a familiar formula: upload an invoice, scan a receipt, earn points and redeem rewards. While that model still has its place, it is no longer enough to create genuine engagement or deliver long-term commercial value. Today's most successful programmes are becoming integrated engagement platforms that support installers throughout their working day, influencing behaviours that matter to both manufacturers and distributors. Fi...

Melanie Parker

July 16, 2026

B2B Loyalty ROI Scrutiny Is Increasing

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are increasingly being asked to prove their value. Demonstrating clear return on investment is no longer a nice-to-have, it's essential. In this blog, we explore why ROI scrutiny is intensifying, the metrics that matter most, and how businesses can measure and communicate the true impact of their loyalty programmes.

Melanie Parker | 16 Jul, 2026 | B2B Loyalty, Loyalty Metrics, Loyalty Analytics, Loyalty Programmes, Customer Retention, Share of Wallet Growth, Behavioural Lift, Member Activation Rates, Channel Penetration | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

July 14, 2026

What Loyalty Professionals Can Learn from the Hobbycraft Club

Welcome back to The Power of Loyalty blog series, where we explore the loyalty programmes redefining customer engagement. In this latest edition, we're shining a spotlight on Hobbycraft Club, a free membership programme that's built around rewarding creativity. From earning 5% back on every purchase to exclusive offers, birthday rewards and personalised inspiration, Hobbycraft Club shows how a well-designed loyalty programme can strengthen customer relationships by delivering value beyon...

Laura Lloyd | 14 Jul, 2026 | Hobbycraft Club, Customer Loyalty, Customer Experience, Customer Retention, Loyalty Programme, Loyalty Experience | Customer Loyalty, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

June 22, 2026

Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Traditionally, loyalty initiatives focused on long-term customer retention, while promotions were designed to drive short-term sales. Today, however, businesses are recognising that customers expect a more connected and personalised experience across every interaction. As a result, many organisations are moving towards holistic incentive strategies that combine the strengths of both loyalty and pro...

Laura Lloyd

June 15, 2026

Behavioural Loyalty is Overtaking Spend-based Loyalty

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as customer relationships become more complex, leading organisations are shifting towards behavioural loyalty - rewarding actions such as product adoption, training, engagement, and advocacy that help drive long-term value, retention, and growth, even when they don't generate immediate revenue.

Laura Lloyd | 15 Jun, 2026 | Behavioural Loyalty, Transactional Loyalty, B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Lifetime Value, Long-term Account Growth, Loyalty Rewards, Loyalty Mechanics, Spend-based Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

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