Customer Retention - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by category: Customer RetentionReturn

Mark Maclure

July 20, 2026

Trade & Installer Loyalty is Evolving Beyond Points

For many years, trade and installer loyalty programmes have followed a familiar formula: upload an invoice, scan a receipt, earn points and redeem rewards. While that model still has its place, it is no longer enough to create genuine engagement or deliver long-term commercial value. Today's most successful programmes are becoming integrated engagement platforms that support installers throughout their working day, influencing behaviours that matter to both manufacturers and distributors. Fi...

Melanie Parker

July 16, 2026

B2B Loyalty ROI Scrutiny Is Increasing

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are increasingly being asked to prove their value. Demonstrating clear return on investment is no longer a nice-to-have, it's essential. In this blog, we explore why ROI scrutiny is intensifying, the metrics that matter most, and how businesses can measure and communicate the true impact of their loyalty programmes.

Melanie Parker | 16 Jul, 2026 | B2B Loyalty, Loyalty Metrics, Loyalty Analytics, Loyalty Programmes, Customer Retention, Share of Wallet Growth, Behavioural Lift, Member Activation Rates, Channel Penetration | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

July 14, 2026

What Loyalty Professionals Can Learn from the Hobbycraft Club

Welcome back to The Power of Loyalty blog series, where we explore the loyalty programmes redefining customer engagement. In this latest edition, we're shining a spotlight on Hobbycraft Club, a free membership programme that's built around rewarding creativity. From earning 5% back on every purchase to exclusive offers, birthday rewards and personalised inspiration, Hobbycraft Club shows how a well-designed loyalty programme can strengthen customer relationships by delivering value beyon...

Laura Lloyd | 14 Jul, 2026 | Hobbycraft Club, Customer Loyalty, Customer Experience, Customer Retention, Loyalty Programme, Loyalty Experience | Customer Loyalty, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

June 22, 2026

Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Traditionally, loyalty initiatives focused on long-term customer retention, while promotions were designed to drive short-term sales. Today, however, businesses are recognising that customers expect a more connected and personalised experience across every interaction. As a result, many organisations are moving towards holistic incentive strategies that combine the strengths of both loyalty and pro...

Laura Lloyd

June 15, 2026

Behavioural Loyalty is Overtaking Spend-based Loyalty

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as customer relationships become more complex, leading organisations are shifting towards behavioural loyalty - rewarding actions such as product adoption, training, engagement, and advocacy that help drive long-term value, retention, and growth, even when they don't generate immediate revenue.

Laura Lloyd | 15 Jun, 2026 | Behavioural Loyalty, Transactional Loyalty, B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Lifetime Value, Long-term Account Growth, Loyalty Rewards, Loyalty Mechanics, Spend-based Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Laura Lloyd

May 27, 2026

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They sat alongside campaigns, promotions, and seasonal incentives, useful for engagement, but rarely considered commercially critical. That perception is changing rapidly. Businesses are no longer investing in loyalty simply to distribute points and rewards. They are building ecosystems designed to influence behaviour, strengthen channel relationships, and generate measurable commercial outcome...

Laura Lloyd | 27 May, 2026 | Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Strategic Loyalty, Data-driven Revenue Growth, Customer Engagement, Customer Loyalty, Behavioural Loyalty, Lifetime Partner Value, Loyalty Ecosystems, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

May 25, 2026

PETS AT HOME PETS CLUB: WHEN LOYALTY HAS A HEART

In the third blog of our series The Power of Loyalty, we’re focusing on the Pets at Home Loyalty Programme. With 8.2 million members and over a decade of pet-owner data, Pets Club from Pets at Home is one of the UK's most emotionally intelligent loyalty programmes and is ongoing proof that loyalty programmes do still matter more than ever.

Laura Lloyd

April 27, 2026

The Power of Loyalty: Inside Lenovo LEAP

In our ongoing exploration of loyalty in the streaming age, we began with the foundations of what makes loyalty programmes truly effective, before going inside My John Lewis to see those principles brought to life in a B2C context. Now, we turn our attention to the world of B2B loyalty. In this third instalment of the Stream Loyalty series, Lenovo LEAP becomes our first B2B case study — offering a compelling look at how loyalty strategy translates when the audience is businesses, not consumers.

Laura Lloyd | 27 Apr, 2026 | Lenovo LEAP, B2B Loyalty, LoyaltyStream, Earn and Learn Loyalty, Loyalty Ecosystem, Loyalty Rewards, Customer Engagement, Loyalty Engagement, Gamification | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Stream Loyalty |

Laura Lloyd

April 07, 2026

The Power of Loyalty: A Focus on My John Lewis – Loyalty Rooted in Brand, Not Just Points

In this second blog of our new series, we celebrate an icon of the British retail environment – John Lewis. For years John Lewis has been a stalwart of the retail scene; offering its customers quality over quantity and, of course, standing by its principle of ‘Never Knowingly Undersold’. Its loyalty programme - My John Lewis - offers a distinctly different approach to loyalty.

Laura Lloyd | 07 Apr, 2026 | B2C Loyalty, B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Engagement, Brand Loyalty, Emotional Loyalty, Customer Retention, Personalised Rewards, Rewarding Loyalty, CLV, Emotional Engagement, Brand Alignment, John Lewis Loyalty Programme, My John Lewis | Customer Loyalty, Customer Retention |

Mark Maclure

March 23, 2026

ROI of B2B Loyalty: What Good Looks Like in Trade Industries

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – predictable lifts in frequency, average order value, product mix, and retention – measured against cost and liability. Find out more in this blog which looks at tying rewards to measurable outcomes.

Mark Maclure | 23 Mar, 2026 | Trade Loyalty, Loyalty Rewards, Measurable Outcomes, Engagement Rate, Customer Engagement, Loyalty Programmes, B2B Loyalty, Loyalty Growth, Loyalty ROI | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

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