Customer Growth - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer GrowthReturn

Melanie Parker

October 19, 2026

B2B Loyalty Isn’t One-Size-Fits-All: Understanding the People Behind the Programme

When businesses think about B2B loyalty, it's easy to focus on the relationship between one business and another, but behind those commercial relationships are people, and those people don't necessarily share the same priorities, motivations or measures of success. In this blog we explore differing audiences, differing motivations and how loyalty programmes should be built around what matters.

Melanie Parker | 19 Oct, 2026 | B2B Loyalty, Loyalty Strategy, Customer Engagement, Channel Loyalty, Stream Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

October 16, 2026

Five Misconceptions About B2B Loyalty Software – and Why It Might Be Simpler Than You Think

In this blog we explore five common misconceptions that could be holding businesses back from making more of B2B loyalty. From implementation and internal resources to data and commercial value, we demonstrate that developing a B2B loyalty programme doesn't necessarily require the operational upheaval, resources or technical readiness you might expect.

Mark Maclure | 16 Oct, 2026 | B2B Loyalty, Loyalty Software, Loyalty Technology, Customer Retention, Loyalty Strategy | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

October 14, 2026

B2B Loyalty Without the Overwhelm

When businesses begin exploring B2B loyalty software, they can quickly find themselves confronted with an extensive range of features, technical terminology and sophisticated programme capabilities. Your loyalty programme should be as simple or as sophisticated as your business needs it to be. Whether you're introducing your first customer loyalty initiative or developing an established programme, the starting point should always be the same: What are you trying to achieve?

Laura Lloyd | 14 Oct, 2026 | Loyalty Software, B2B Loyalty, Loyalty Programmes, B2B Loyalty Technology, Customer Loyalty, Loyalty Strategy, Stream Loyalty, Loyalty Technology, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Mark Maclure

August 31, 2026

Q4 Planning Starts Now: Preparing Your Christmas and Year-end B2B Loyalty Campaigns

The final quarter of the year is often the busiest trading period, with businesses working to hit annual targets, maximise budgets and strengthen customer relationships before the calendar resets. That makes Q4 one of the most important times for your loyalty programme to make an impact. Read our latest blog to find out how you can maximise the impact of your loyalty plans in Q4.

Melanie Parker

August 24, 2026

Autumn Promotions: Seasonal Loyalty Ideas That Drive B2B Engagement

While consumer brands have long embraced seasonal marketing, many B2B loyalty programmes still rely on the same promotions throughout the year. The most successful programmes, however, use the changing seasons to create timely, relevant campaigns that align with customer priorities and commercial objectives. Read our latest blog to understand how.

Mark Maclure

August 20, 2026

The Power of Loyalty: Why Agricultural Machinery Manufacturers Could Be Missing a Valuable Customer Opportunity

Agricultural machinery is built on long-term customer relationships, yet formal loyalty programmes appear surprisingly rare across the UK market. We explore what New Holland, John Deere, CLAAS, Fendt and Massey Ferguson currently offer, where the loyalty gap lies, and what manufacturers could achieve by turning existing customer loyalty into a strategic, measurable advantage.

Laura Lloyd

August 17, 2026

The Biggest Opportunities Most B2B Loyalty Programmes Are Still Missing

In our latest blog we talk about loyalty's untapped opportunities. Many B2B loyalty programmes have evolved beyond simply rewarding transactions, but there's still significant untapped potential. The most successful programmes are no longer just points-based reward schemes; they're becoming commercial growth platforms that influence customer behaviour, strengthen relationships and provide measurable business intelligence.

Laura Lloyd | 17 Aug, 2026 | Loyalty, B2B Loyalty, Loyalty Programmes, Commercial Growth Loyalty Platforms, Rewarding Advocacy, Customer Engagement, Commercial Impact, Channel Penetration, Behaviour Influencing | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Loyalty Marketing |

Mark Maclure

August 09, 2026

Why Data Is Becoming the Most Valuable Reward in B2B Loyalty

For years, B2B loyalty programmes have focused on one primary goal: encouraging repeat purchases through rewards and incentives. While this remains important, the most successful programmes are now delivering something even more valuable – data. Read our blog for insight into how data has become one of the most powerful business assets.

Mark Maclure | 09 Aug, 2026 | Data, Loyalty Data, Customer Data, Personalised Data, B2B Data, B2B Loyalty, Loyalty Programmes | B2B Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |

Laura Lloyd

July 31, 2026

The Power of Loyalty: Lidl Plus - Offering Shoppers More

Lidl built its entire identity on not needing loyalty schemes. No-frills stores, rock-bottom prices, minimal marketing spend – the pitch was always "we save you money, so you don't need points." So, it's worth noting that Lidl now runs one of the largest customer loyalty platforms on the planet. Understanding how a discount retailer ended up here, and what success it has had, tells us a lot about where grocery loyalty is heading generally. Read more in the latest in our blog s...

Laura Lloyd | 31 Jul, 2026 | Lidl, Lidl Plus, Lidl Loyalty Programme, Retail Loyalty, Customer Loyalty, Customer Engagement, Loyalty Programme, Customer Retention, The Power of Loyalty | Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Loyalty Marketing |

Laura Lloyd

July 27, 2026

Manufacturers: Where the Focus Is Shifting in B2B Loyalty

For manufacturers selling through distributors, merchants or dealer networks, one challenge continues to dominate: a lack of visibility into who is actually specifying, buying and installing their products. Traditional channel models often leave manufacturers one step removed from the customer. They know what has been sold into distribution, but not necessarily which precise products were chosen, who ultimately purchased it, or why. In our latest blog we explore how modern B2B loyalty progra...

Laura Lloyd | 27 Jul, 2026 | B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Engagement, Customer Loyalty, Loyalty Commerciality, Commercial Intelligence | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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