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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Customer GrowthReturn

Mark Maclure

March 12, 2026

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Installers, contractors and buyers each behave differently, and within each group, behaviours fracture even further. Yet many loyalty programme managers are stuck with technology that offers little more than the basics: spend levels, regions, and industry type. Read on to find out how Stream Loyalty is pushing the boundaries of loyalty programme behaviour change.

Mark Maclure | 12 Mar, 2026 | Behaviour Segmentation, Customer Segmentation, B2B Loyalty, Loyalty Platform, Loyalty Programmes, Personalised Loyalty, Loyalty Programme Behaviour Change, Behaviour-led Experiences, Loyalty Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Melanie Parker

March 09, 2026

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, annual spend. While these categories are useful in understanding who your customers are, they fall short of helping you influence what your customers do. This blog looks at how behavioural segmentation changes that.

Laura Lloyd

March 05, 2026

Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme

Signing installers up is easy, getting them to actively engage is the real challenge. In this blog, we explore what truly motivates trade customers, why many programmes lose momentum, and the practical steps you can take to drive consistent interaction and real loyalty. Read more to discover how to turn passive members into active participants.

Laura Lloyd | 05 Mar, 2026 | Installer Engagement, Customer Engagement, Customer Experience, B2B Loyalty, Loyalty Programmes, Gamification, Loyalty Insights, Trade Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.

Laura Lloyd

February 28, 2026

The True Cost of “Custom-Built” Loyalty Systems (And Why the Trade Sector Is Moving On)

Custom-built loyalty platforms once made perfect sense. You wanted something tailored, flexible and uniquely yours. But over time, many programme managers discover the hidden downside of bespoke systems: they age fast, they cost more than expected, and they trap you into rigid development cycles. Read on to find out why custom-built doesn't automatically mean better.

Laura Lloyd | 28 Feb, 2026 | B2B Loyalty, Loyalty Marketing, Future Proofed Loyalty, Stream Loyalty, LoyaltyStream Platform | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |

Melanie Parker

February 24, 2026

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes

If your current platform makes financial control difficult, it may be limiting your programme’s growth more than you realise. LoyaltyStream gives you the intelligence, transparency and autonomy you need to scale with confidence. Read our blog to find out more.

Melanie Parker | 24 Feb, 2026 | B2B Loyalty, Loyalty Programmes, B2B Loyalty Programmes, Loyalty Marketing, Loyalty Insights, Customer Growth, Customer Retention, Customer Loyalty, Financial Transparency | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Stream Loyalty, Loyalty Marketing |

Mark Maclure

January 17, 2026

Why Rewards Matter More Than Ever in 2026

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty programmes. As budgets tighten and expectations rise, cost pressures are driving organisations to seek more effective reward strategies to maintain profitability and customer engagement. Economic volatility, rising acquisition costs and product commoditisation are making reward programmes increasingly important in 2026, as brands look for ways to retain customers and build resilience.

Laura Lloyd

December 29, 2025

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine.

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and transactional incentives are no longer enough to drive sustainable growth. Buyers expect more; more relevance, more value, and more meaningful partnerships that extend beyond the contract. In this loyalty forecast for 2026, we explore how leading B2B organisations are transforming loyalty from a retention tactic into a true growth engine. From data-driven personalisation and ecosystem-based rewar...

Laura Lloyd

December 10, 2025

The 12 Days of Loyalty: A Year of Value Delivered by Stream

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebration of the value, innovation, and impact we’ve delivered together. At Stream Loyalty, every milestone is driven by our mission to empower brands with intelligent loyalty solutions that create meaningful, lasting customer relationships. Join us as we look back on the highlights, successes, and insights that shaped the past twelve months and set the stage for an even stronger year ahead.

Laura Lloyd | 10 Dec, 2025 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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