The latest LoyaltyStream® release, Onyx, is here with a suite of innovative features designed to enhance programme management, improve member experiences, and boost engagement. From advanced reward customisation to streamlined campaign creation and detailed reporting, Onyx offers tools to empower programme managers and delight members. Let’s dive into the highlights of this transformative update.
Key Features and Enhancements
1. Reward Shop Redesign: Enhanced Member Engagement
The Reward Shop has been completely revamped, combining aesthetic improvements with practical functionality to offer a superior shopping experience.
New Features:
- Improved Imagery and Icons: Category icons and high-quality images make browsing rewards more visually appealing.
- Discounted Pricing and Locked Rewards: Easily manage member access and reward tiers.
- Dynamic Layouts: Rewards are now displayed on a single page with a “Load More” option.
Benefits:
- Encourages members to explore and redeem rewards, increasing engagement.
- Provides a seamless and user-friendly experience.
2. Flexible Reward Redemptions
Programme managers can now exert greater control over reward redemptions, offering personalised redemption options to balance costs and engagement.
Capabilities:
- Set Threshold Limits: Define annual redemption caps for specific account segments or reward groups.
- Apply Targeted Discounts: Offer discounts on entire shops or select reward groups for specific periods or customer segments.
Benefits:
- Encourages strategic behaviour by incentivising redemptions during key periods.
- Enhances member retention by tailoring offers to high-value customers.
3. Earning Suspensions: Precision Management
Earning Suspensions allow administrators to temporarily restrict earning privileges under specific conditions, providing a powerful risk management tool.
Features:
- Suspend earning for specific campaigns, campaign types, or the entire programme.
- Preserve member engagement by allowing continued redemption and programme participation.
Benefits:
- Reduces the risk of misuse or fraud.
- Maintains member satisfaction and programme integrity.
4. Copy a Campaign: Streamlined Campaign Management
Creating similar campaigns is now quicker and easier with the Copy a Campaign feature. Administrators can duplicate campaigns and customise them as needed.
Key Functions:
- Duplicate earning mechanics, participant settings, pages, and emails.
- Set new start dates while maintaining consistent timelines.
Benefits:
- Saves time and effort by replicating successful campaigns.
- Reduces errors during setup and ensures continuity.
5. Reward Points Expiries: Flexible Adjustments
This feature allows administrators to amend expiry dates for individual or bulk reward transactions.
Capabilities:
- Adjust expiries for specific campaigns or date ranges.
- Provide additional flexibility to high-value or loyal members.
Benefits:
- Encourages redemption and engagement while reducing churn risk.
- Enhances member satisfaction with goodwill gestures.
6. Segmentation and Account Management
Enhanced tools for segmentation and user management simplify targeting and data updates.
Features:
- Import new account users and segments via CSV files.
- Choose between incremental updates or full overwrites for customer segments.
Benefits:
- Improves targeting precision for campaigns.
- Reduces administrative workload while maintaining data accuracy.
Detailed Highlights and Use Cases
Reward Shop Management
The redesigned Reward Shop introduces discounts, locked rewards, and more advanced tools for administrators. For instance:
- Administrators can apply discounts to reward groups for specific account types or segments, encouraging strategic redemptions during promotional periods.
- Locked rewards provide exclusivity, incentivising members to upgrade tiers or earn more points.
Example Use Case: A business might offer VIP customers a 20% discount on luxury rewards during the holiday season to drive engagement.
Flexible Reward Redemptions
Personalisation is the cornerstone of this feature. By offering discounted redemption prices or setting thresholds, programme managers can:
- Encourage members to explore less popular reward categories.
- Control programme costs by capping redemptions for high-value rewards.
Example Use Case: Set a 10% discount for first-time redemptions to motivate new members to engage with the reward system.
Advanced Member Support with Email Editing
Members and administrators can now update email addresses directly through the interface, ensuring accuracy and continuity.
Benefits:
- Keeps member data current, supporting effective communication.
- Reduces the burden on support teams by enabling member self-service.
Streamlined Campaign Duplication
With the Copy a Campaign feature, administrators can replicate successful campaigns with ease. By retaining core elements and allowing for customisation, this tool ensures efficiency.
Example Use Case: A recurring seasonal promotion can be duplicated and updated with fresh content and dates, significantly reducing preparation time.
Segmentation Enhancements
Accurate segmentation is vital for successful loyalty programmes. The new importer tool makes it simple to maintain relevant and dynamic customer groups.
Example Use Case: A retailer can quickly update segmentation to target campaigns by region, ensuring members in different areas receive tailored offers.
Why Onyx Matters for Your Loyalty Programme
The Onyx release reflects a commitment to creating meaningful connections between businesses and their customers. By combining advanced management tools with enhanced member experiences, this update enables you to:
- Deliver more personalised, engaging loyalty programmes.
- Reduce administrative complexity, freeing up time for strategic planning.
- Increase customer satisfaction and retention with tailored experiences.
How to Get Started
The Onyx features are available now! To learn more or activate specific tools like Flexible Reward Redemptions or the Earning Suspension, contact your Account Manager for guidance. Empower your team and delight your members with the cutting-edge tools offered by Onyx.
For a demo or further assistance, visit Stream Loyalty or email contact@streamloyalty.com.