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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Loyalty MarketingReturn

Mark Maclure

July 20, 2026

Trade & Installer Loyalty is Evolving Beyond Points

For many years, trade and installer loyalty programmes have followed a familiar formula: upload an invoice, scan a receipt, earn points and redeem rewards. While that model still has its place, it is no longer enough to create genuine engagement or deliver long-term commercial value. Today's most successful programmes are becoming integrated engagement platforms that support installers throughout their working day, influencing behaviours that matter to both manufacturers and distributors. Fi...

Laura Lloyd

July 14, 2026

What Loyalty Professionals Can Learn from the Hobbycraft Club

Welcome back to The Power of Loyalty blog series, where we explore the loyalty programmes redefining customer engagement. In this latest edition, we're shining a spotlight on Hobbycraft Club, a free membership programme that's built around rewarding creativity. From earning 5% back on every purchase to exclusive offers, birthday rewards and personalised inspiration, Hobbycraft Club shows how a well-designed loyalty programme can strengthen customer relationships by delivering value beyon...

Laura Lloyd | 14 Jul, 2026 | Hobbycraft Club, Customer Loyalty, Customer Experience, Customer Retention, Loyalty Programme, Loyalty Experience | Customer Loyalty, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

July 08, 2026

Old vs Emerging: How B2B Loyalty Is Being Redefined

Today's buyers expect far more than transactional relationships. They expect personalised experiences, relevant communications, recognition for their expertise and genuine value throughout the customer lifecycle. At the same time, businesses are under increasing pressure to prove the commercial return on every investment. Read more about B2B loyalty's ongoing transformation from transactional to behavioural in our latest blog.

Mark Maclure | 08 Jul, 2026 | B2B Loyalty, Behavioural Loyalty, Transactional Loyalty, Loyalty Programmes, Loyalty Marketing, AI-driven Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

July 06, 2026

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we all make. Whether it's recycling more, supporting local communities, choosing more sustainable products or giving back to charity, positive habits add up over time. Businesses are beginning to recognise this too, with many using loyalty programmes to encourage and reward behaviours that benefit both customers and the wider community. We investigate this more in our latest blog.

Laura Lloyd

June 22, 2026

Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Traditionally, loyalty initiatives focused on long-term customer retention, while promotions were designed to drive short-term sales. Today, however, businesses are recognising that customers expect a more connected and personalised experience across every interaction. As a result, many organisations are moving towards holistic incentive strategies that combine the strengths of both loyalty and pro...

Laura Lloyd

June 15, 2026

Behavioural Loyalty is Overtaking Spend-based Loyalty

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as customer relationships become more complex, leading organisations are shifting towards behavioural loyalty - rewarding actions such as product adoption, training, engagement, and advocacy that help drive long-term value, retention, and growth, even when they don't generate immediate revenue.

Laura Lloyd | 15 Jun, 2026 | Behavioural Loyalty, Transactional Loyalty, B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Lifetime Value, Long-term Account Growth, Loyalty Rewards, Loyalty Mechanics, Spend-based Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Mark Maclure

May 21, 2026

AI – What it Means to Software

As well as AI’s impact on day-to-day life, AI is making waves in the software world too and this is accelerating rapidly, especially in coding and software development, with newer models significantly improving capabilities over the past year in coding, automation, and the ability to build quick prototypes. Read on to find out more about how AI will impact software.

Mark Maclure | 21 May, 2026 | AI, Agentic, Artificial Intelligence, Enterprise Software, Saas, Customer Data, Data-driven AI, Data-driven Loyalty, AI Product Development, AI Integration, B2B Loyalty, AI Generated Software | Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |

Melanie Parker

May 14, 2026

Using Sustainability to Drive Commercial Growth: What We Took from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator session on using sustainability to drive commercial growth. During the session a shift in mindset was discussed which she found to be the most useful part of the session. Rather than asking, “What do we need to do to be more sustainable?” the better question should be, “Where could more sustainable choices also create better commercial outcomes?” Read on to find out more and, in particular, what this means for loyalty.

Melanie Parker | 14 May, 2026 | Sustainability, Amazon Innovation Accelerator, reward mechanics, Sustainability Goals, Low-carbon Purchasing Behaviour, Reward Fulfilment, Embedded Sustainability, Sustainability Innovation | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Marketing |

Melanie Parker

May 11, 2026

Can Emotional Intelligence Supercharge Innovation? Reflections from the Amazon Innovation Accelerator

Melanie Parker recently attended an Amazon Innovation Accelerator event which focused on us as humans and how we harness the powers of emotional intelligence. At Stream, we are growing, developing our product, exploring AI and automation, and thinking carefully about how we scale. All these things require innovation. But innovation is not just a roadmap activity. It depends on whether people feel able to challenge, question, experiment and learn.

Melanie Parker | 11 May, 2026 | Innovation, Automation, AI, Emotional Intelligence, Supercharge Innovation, Constructive Debate, Constructive Challenge, Lead from Behind, Emotional Intelligence Enables Innovation | Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

April 20, 2026

How AI Is Transforming Customer Loyalty

Customer loyalty is being reshaped by artificial intelligence in ways that were unimaginable just a few years ago. From personalised recommendations to predictive service, AI is helping brands understand and engage customers more deeply. But, does AI get it right? Does it miss any vital elements that only emotional intelligence and the human to human dynamic can bring to the loyalty relationship? in this blog, we explore that concept.

Melanie Parker | 20 Apr, 2026 | AI, AI and Loyalty, Future Of Loyalty, The AI Challenge, Loyalty Transformation, B2B Loyalty, Customer Loyalty, Personalised Loyalty, Loyalty Programmes, Ai-driven Content, Trust Tax of AI | B2B Loyalty, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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