Loyalty Marketing - Loyalty Insights from an award winning loyalty agency

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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Loyalty MarketingReturn

Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.

Laura Lloyd

December 05, 2024

How to Launch a Loyalty Programme in Under 12 Weeks: A Guide to getting you up and running early 2025

As 2025 approaches, businesses are gearing up to attract and retain customers in an increasingly competitive market. A well-designed loyalty programme is a proven strategy to foster customer engagement, boost retention, and drive revenue, but, building a programme from scratch can seem daunting, especially when time is tight. The good news? You can create and launch a robust loyalty programme in under 12 weeks! Whether you're a retail powerhouse, a service provider, or an e-commerce giant...

Laura Lloyd | 05 Dec, 2024 | All, Loyalty Programmes, Loyalty Marketing, B2B Loyalty, Loyalty Programme Launch, Target Audience, Succes metrics, Gamification, Business Growth, 2025 Ready, Customer Loyalty | B2B Loyalty, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

December 02, 2024

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a time. But when it comes to business, the concept of anticipation and reward shouldn’t stop with the holiday season. This blog explores how businesses can keep customers engaged year-round by leveraging creative loyalty strategies. From personalised rewards to exclusive experiences, these programmes go beyond simple discounts, transforming one-time buyers into lifelong brand advocates. Dive in to di...

Laura Lloyd

November 28, 2024

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the busiest times of the year. With consumer behaviours evolving and trends shifting, 2024 has brought exciting changes to how customers redeem their rewards and interact with loyalty schemes. From digital gift cards to exclusive experiences, understanding the latest redemption trends is key for brands looking to capitalise on this peak shopping period. In this blog, we’ll explore the hottest loyalty r...

Laura Lloyd | 28 Nov, 2024 | Reward Strategy, Customer Loyalty, Consumer Trends, Christmas2024, Insights, Loyalty Insights, Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Digital Rewards, Reward Redemption | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

September 26, 2024

Product Sneak Peak - Scratch Cards and Spin to Win Upgrade

Get ready to take your gamification strategy to the next level! We’re thrilled to announce exciting upgrades to two of our most popular engagement tools - Scratch Cards and Spin-to-Win.

Melanie Parker | 26 Sep, 2024 | All, B2B Loyalty, Loyalty Msrketing, Gamification, Customer Retention, Customer Engagement, Customer Loyalty, Product Upgrade, Product Sneak Peak, Loyalty Scratch Cards, Spin to Win | B2B Loyalty, Loyalty Insights and Statistics, Rewards and Mechanics, Loyalty Marketing, Customer Loyalty, Customer Growth, Customer Retention |

Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.

Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Melanie Parker

September 06, 2024

Mastering Loyalty: Top Strategies for Building Brand Loyalty

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not just about attracting new customers; it’s about turning them into lifelong advocates. In this blog we’ll dive into proven tactics that help businesses create lasting connections, increase customer retention, and drive repeat business. Whether you're a startup or a seasoned brand, these strategies will provide valuable insights to foster genuine relationships and keep customers coming back.

Melanie Parker | 06 Sep, 2024 | All, Brand Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, B2B Loyalty, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Loyalty Marketing |

Melanie Parker

August 19, 2024

Product Sneak Peak – Voucher Management

Our latest product update has completed development and is being released out for ‘breaking’ by our crack team of product testers.

Melanie Parker | 19 Aug, 2024 | B2B Loyalty, Rewards and Mechanics, Loyalty Insights, Loyalty Marketing, Loyalty Programmes, Loyalty Vouchers | B2B Loyalty, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Laura Lloyd

August 12, 2024

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal customers not only provide repeat business but also serve as advocates, spreading positive word-of-mouth. In this blog, we will explore what customer loyalty truly means, identify key factors that contribute to building lasting customer relationships, and share effective strategies to foster loyalty. Join us as we delve into the essentials of creating a devoted customer base that will support and grow ...

Laura Lloyd | 12 Aug, 2024 | Customer Loyalty, Loyalty Marketing, B2B Loyalty, Customer Service, Customer Retention, Customer Relationships, Customer-Centric Culture, Personalisation, Customer Engagement, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Loyalty Marketing |

Mark Maclure

August 08, 2024

Top Strategies for Boosting Customer Loyalty and Retention

Boosting customer loyalty and retention is more important than ever in today's competitive market. Loyal customers not only drive repeat business but also act as brand advocates, bringing in new customers through word-of-mouth. In this blog, we will explore top strategies to enhance customer loyalty and retention, including personalised experiences, effective loyalty programmes, and exceptional customer service. Discover how these tactics can help you build lasting relationships with your cu...

Mark Maclure | 08 Aug, 2024 | All, Customer Retention, Customer Loyalty, Customer Acquisition, Loyalty Metrics, Customer Engagement, Customer Data Platforms, Customer Exeperience, Customer Referrals, Referrals and Feedback | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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