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Archive by category: Customer LoyaltyReturn
Melanie Parker

March 21, 2024

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes 

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of tier names and how they can shape the customer experience. 
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Mark Maclure

March 18, 2024

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement 

In this second of a two part series, we continue our focus on maximising customer engagement looking at tips for designing effective loyalty programmes and how to measure your success.
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Mark Maclure

March 14, 2024

Maximising Customer Engagement Part 1: Top Loyalty Programmes of 2024 Explained 

If you're looking to maximise customer engagement, this blog cuts through the hype to explain how loyalty schemes work and what their strategic benefits are. It will provide insights into the technology that powers loyalty programmes and set the stage for developing your own successful loyalty programme.
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Mark Maclure

February 26, 2024

The ROI of Loyalty Programmes; The Real Impact for Your Business

Investing in loyalty programmes isn't just about offering discounts or giving margin away. It's about boosting ROI through building lasting relationships and ensuring repeat business.
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Melanie Parker

February 14, 2024

Navigating the Complexities of B2B Loyalty Programmes

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty programmes should be pivotal in your strategy for nurturing long-term partnerships and delivering mutual value in B2B relationships, and explain why the apparent complexities are worth navigating.
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Melanie Parker

February 07, 2024

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

Loyalty isn't just about rewards and points; it's about creating lasting relationships that benefit both parties. This article looks to explore the advantages of loyalty programmes designed to improve customer retention in B2B settings. Learn how to embrace the power of loyalty in your B2B strategy and watch as it transforms not just your customer relationships, but your entire business landscape. 
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Laura Lloyd

February 05, 2024

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.
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Mark Maclure

February 02, 2024

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look at the importance of such programmes for companies wanting to distinguish themselves from their competitors, grow revenue and capitalise on customer retention.
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Laura Lloyd

December 03, 2023

Identifying the subtle differences between B2B and B2C

Whilst B2B and B2C share the common goal of satisfying customers, their strategies and tactics are tailored to meet the unique needs of their respective audiences.
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Mark Maclure

December 03, 2023

Redefining B2B Relationships: The Power of Modern Loyalty Programmes 

B2B relationships have undergone a significant transformation since loyalty programmes first started emerging on the scene. Gone are the days when these relationships were purely transactional, focused solely on the exchange of goods and services. Today, we see a shift towards building enduring partnerships, underscored by the growing importance of modern loyalty programmes.
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