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News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.


Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters
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Archive by category: Customer LoyaltyReturn
Melanie Parker

October 25, 2021

Using Loyalty To Inspire Customer Acquisition

A Stream Loyalty ‘WIN’ Campaign Guide
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Melanie Parker

October 12, 2021

Using Loyalty To Drive Customer Growth

A Stream Loyalty ‘GROW’ Campaign Guide
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Jess Boyce

September 29, 2021

Introduction to Behavioural Economics - Wednesday Wisdom

Jess hosted our Wednesday Wisdom on Wednesday 29th September titled 'Introduction to Behavioural Economics'.
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Charlie McMann

September 16, 2021

From Customer Experience comes Loyalty

Charlie has written a short piece about his introduction to the loyalty world at Stream Loyalty and how his experience in Customer Experience has shaped him!
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Laura Lloyd

August 14, 2021

Customer Profiling in Loyalty

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. A Psychographic Approach, Customer Typology and Customer Characteristics.
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Laura Lloyd

August 01, 2021

A Global Voice for Customer Loyalty

We are very excited to announce our partnership with The Wise Marketer as we contribute our perspective on the hottest loyalty topics.
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Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign.
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Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity
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Alice Kitchener

May 05, 2021

Planning your next Reward Campaign (what to think about)

Alice's latest article explores what to think about when planning your next reward campaign.
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Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it.
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