About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Loyalty Programme Breakage

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High bre...

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Introduction to Loyalty Programmes - An Essential Tool for Business Growth

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look...

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Why Rewards Matter More Than Ever in 2026 

Why Rewards Matter More Than Ever in 2026 

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty...

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The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. ...

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From Customer Experience comes Loyalty

From Customer Experience comes Loyalty

Charlie has written a short piece about his introduction to the loyalty world at Stream Loyalty and ...

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Loyalty Programmes: Getting Back to Basics 

Loyalty Programmes: Getting Back to Basics 

A thoughtfully structured loyalty programme can significantly boost customer retention, profitabilit...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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