About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Relaunching an existing loyalty programme

Relaunching an existing loyalty programme

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbi...

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The Power of Strong Relationships

The Power of Strong Relationships

This period of uncertainty will have tested relationships, highlighted weakness in some and strength...

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Old vs Emerging: How B2B Loyalty Is Being Redefined 

Old vs Emerging: How B2B Loyalty Is Being Redefined 

Today's buyers expect far more than transactional relationships. They expect personalised experi...

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The Stream Loyalty Story for World Book Day 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything el...

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LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard 

LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard 

This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...

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Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network 

Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network 

Loyalty data reveals who buys, what they purchase, when they lapse, and where growth is hiding, espe...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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