About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Introducing the Onyx LoyaltyStream® Product Release

Introducing the Onyx LoyaltyStream® Product Release

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Customer Loyalty Myth Busters

Loyalty has been around in many different forms for years and has its passionate advocates and at th...

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Time - The Days The World Stood Still

Time - The Days The World Stood Still

How often have we all wished for the world to stop turning so we could get a few more things done, c...

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The Future of Loyalty: Predictions for the Next Decade

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophis...

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How Customer Trust Impacts Brand Loyalty

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digita...

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Thorough testing to improve stability, accuracy and availability

Thorough testing to improve stability, accuracy and availability

Thorough testing is one of the most time consuming, yet vital, parts of the development process and ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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