The ROI of Loyalty Programmes; The Real Impact for Your Business

26Feb

The ROI of Loyalty Programmes; The Real Impact for Your Business

Mark Maclure | Loyalty Insights, B2B Loyalty, Loyalty Programmes, ALL | B2B Loyalty, Loyalty Insights and Statistics, B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty | Return|

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Gamification Is Finally Becoming Serious in B2B Loyalty

Mark Maclure

For years, gamification in B2B loyalty programmes was often dismissed as too “consumer-like” for p...

The Key to Launching a Successful Loyalty Programme

Laura Lloyd

This infographic provides a step-by-step guide to help you create a loyalty programme that not only ...

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets

Mark Maclure

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Inst...

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

Mark Maclure

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...

A changing landscape

Laura Lloyd

Everyone's experience of the current lock-down and furloughing is different. For some its a bles...

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

Laura Lloyd

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources