About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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 A changing landscape

A changing landscape

Everyone's experience of the current lock-down and furloughing is different. For some its a bles...

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Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not ...

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Starbucks – tokenizing loyalty

Starbucks – tokenizing loyalty

Laura's latest article looks at how the latest news announcement from Starbucks will change the ...

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The Future of Loyalty: Predictions for the Next Decade

The Future of Loyalty: Predictions for the Next Decade

Loyalty programmes have come a long way since their inception. From simple stamp cards to the sophis...

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How to Brief a Design Team When Launching Your New Loyalty Programme 

How to Brief a Design Team When Launching Your New Loyalty Programme 

A well-designed loyalty programme can boost customer retention, enhance brand loyalty, and drive rev...

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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loya...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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