About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But w...

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LoyaltyStream® Product Tutorial - Unpacking the Features of Our Insights Dashboard 

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This tutorial is an opportunity to illustrate an overview of LoyaltyStream® analytics; the software ...

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Maximising the Potential of LoyaltyStream APIs in Loyalty Programmes 

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In today’s competitive market, loyalty programmes are more than just a nice-to-have; they’re essen...

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The Power of Loyalty: Inside Lenovo LEAP 

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In our ongoing exploration of loyalty in the streaming age, we began with the foundations of what ma...

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How AI Is Transforming Customer Loyalty 

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Customer loyalty is being reshaped by artificial intelligence in ways that were unimaginable just a ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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