About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and busin...

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Five Steps to Loyalty Maturity

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity

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Behavioural Economics and the Loyalty Market

Behavioural Economics and the Loyalty Market

Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to ...

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Top Strategies for Implementing Gamification in Loyalty Programmes 

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engag...

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Team Quiz - Wednesday Wisdom

Team Quiz - Wednesday Wisdom

Nairne hosted our Wednesday Wisdom on Wednesday 26th January, she quizzed the team's knowledge o...

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From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry 

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry 

In today's competitive business landscape, the loyalty industry thrives on building strong relat...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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