About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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The Sayings, Phrases and Mantras That Actually Help at Work Blog 

The Sayings, Phrases and Mantras That Actually Help at Work Blog 

What's your mantra? Every workplace has its tools, processes and frameworks. Less formally, it ...

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In a turbulent world, customer loyalty has never been more important.

In a turbulent world, customer loyalty has never been more important.

In these challenging times, keeping your loyal customers will be business critical.

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Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and busin...

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Engaging your loyal customers in a (quick win) gamification campaign

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign.

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The Comprehensive Guide to Customer Loyalty Strategy

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely app...

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Building a picture with feedback - Wednesday Wisdom

Building a picture with feedback - Wednesday Wisdom

Lewis hosted our Wednesday Wisdom on Wednesday 15th September titled 'Building a picture with fe...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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