About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees a...

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Thorough testing to improve stability, accuracy and availability

Thorough testing to improve stability, accuracy and availability

Thorough testing is one of the most time consuming, yet vital, parts of the development process and ...

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Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not ...

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Digital Loyalty for Old-School Audiences – Yes, It Can Work 

Digital Loyalty for Old-School Audiences – Yes, It Can Work 

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, b...

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The Evolution of Loyalty - A Timeline of Transformation

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this i...

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Product Sneak Peak – Voucher Management 

Product Sneak Peak – Voucher Management 

Our latest product update has completed development and is being released out for ‘breaking’ by ou...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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