About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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The Key to Launching a Successful Loyalty Programme 

The Key to Launching a Successful Loyalty Programme 

This infographic provides a step-by-step guide to help you create a loyalty programme that not only ...

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A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged w...

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 A changing landscape

A changing landscape

Everyone's experience of the current lock-down and furloughing is different. For some its a bles...

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A Prime Example of Paid Membership Loyalty Programmes

A Prime Example of Paid Membership Loyalty Programmes

Our latest article by Charlie McMann focuses on the rise to greatness of the Amazon Prime loyalty pr...

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Introducing the Onyx LoyaltyStream® Product Release

Introducing the Onyx LoyaltyStream® Product Release

The latest LoyaltyStream® release, Onyx, is here with a suite of innovative features designed to enh...

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What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our br...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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