About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Behavioural Loyalty is Overtaking Spend-based Loyalty  

Behavioural Loyalty is Overtaking Spend-based Loyalty  

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as cus...

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That's a wrap....UK Construction Week Show

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An insight into my day at the UK Construction Week Show

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The Comprehensive Guide to Customer Loyalty Strategy

The Comprehensive Guide to Customer Loyalty Strategy

We often see companies spending 80% of their marketing budget acquiring new customers and rarely app...

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Behavioural Economics and the Loyalty Market

Behavioural Economics and the Loyalty Market

Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to ...

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The Social Impact of Coronavirus

As we start to create plans of how and when to get the team back together, our graphic designer Lewi...

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Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into dai...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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