About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Innovations in Loyalty: Trends to Watch in 2024 

Innovations in Loyalty: Trends to Watch in 2024 

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set ...

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Monday Motivation

"It does not matter how slowly you go, so long as you do not stop."

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Understanding the Customer Loyalty Index and Its Significance

Understanding the Customer Loyalty Index and Its Significance

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that ma...

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Monday Motivation

"Never limit yourself because of other's limited imagination; never limit others because of...

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Mastering Customer Retention Management: Strategies for Long-Term Success 

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Mastering customer retention management is essential for achieving long-term success in any business...

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The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 

The Power of Loyalty Programme Partnerships: How Two Programmes Are Joining Forces to Elevate Member Engagement 

This blog delves into the growing trend of loyalty programme partnerships, exploring how collaborati...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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