About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based o...

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How To Scale Your Loyalty Progranme

How To Scale Your Loyalty Progranme

Growth doesn't mean losing the personal touch. Adapt, evolve, and keep your loyal customers at t...

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Rewards or Recognition

Rewards or Recognition

Taylor's latest article explores why reward and recognition is so important.

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Which company was originally called BackRub?

Which company was originally called BackRub?

Wednesday Wisdom this week was a great fun tech quiz on everything from C# code unravelling to what ...

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The Power of Loyalty Programmes in Boosting Sales and Customer Retention

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and foste...

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From Excavations to Engagement: How archaeology principles apply to our industry 

From Excavations to Engagement: How archaeology principles apply to our industry 

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper ins...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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