About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Maximising CRM and Loyalty Software 

Maximising CRM and Loyalty Software 

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From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness 

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Designing White Space

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Customer Loyalty Myth Busters

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Why Simplicity Wins: The Case for Easier B2B Loyalty Programmes 

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115% ROI with Spin to Win for Showroom Rewards 5th Birthday

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Showroom Rewards first foray into gamification with a two month ‘Spin to Win’ Campaign in 2021 had...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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