About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything 

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything 

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They ...

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B2B Loyalty: When Your Loyalty Platform Holds You Back - Why Modern Trade Programmes Need More Control 

B2B Loyalty: When Your Loyalty Platform Holds You Back - Why Modern Trade Programmes Need More Control 

In this blog, we explore why many legacy loyalty platforms are holding B2B organisations back and wh...

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Which Loyalty Programme Model is the Right Fit for Your Business?

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key...

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Loyalty really can change behaviours

Loyalty really can change behaviours

Insights from the Stream team as we rocket into 2020: loyalty we are seeing some fantastic stats eme...

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Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets 

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets 

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Inst...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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