About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Loyalty Communication Tips

Loyalty Communication Tips

Our top 10 tips on loyalty communications from how to plan to delivery to content. Don't leave a...

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The Power of Storytelling: Engaging Your Loyalty Programme Audience 

The Power of Storytelling: Engaging Your Loyalty Programme Audience 

In a world where customers are bombarded with countless marketing messages, brands that truly connec...

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Customer Communication - Wednesday Wisdom

Customer Communication - Wednesday Wisdom

Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication sys...

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Starbucks – tokenizing loyalty

Starbucks – tokenizing loyalty

Laura's latest article looks at how the latest news announcement from Starbucks will change the ...

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Team Quiz - Wednesday Wisdom

Team Quiz - Wednesday Wisdom

Nairne hosted our Wednesday Wisdom on Wednesday 26th January, she quizzed the team's knowledge o...

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The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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