About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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The Stream Loyalty Story for World Book Day 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything el...

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Top Loyalty Marketing Tips to Boost Customer Retention 

Top Loyalty Marketing Tips to Boost Customer Retention 

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a ...

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Behavioural Economics and the Loyalty Market

Behavioural Economics and the Loyalty Market

Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to ...

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Monday Motivation

Show me a person who has never made a mistake and I'll show you someone who has never achieved m...

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Monday Motivation

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

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The Power of Strong Relationships

The Power of Strong Relationships

This period of uncertainty will have tested relationships, highlighted weakness in some and strength...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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