About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry 

From the Flight Deck to Customer Engagement: How Naval Leadership Fuels Success in the Loyalty Industry 

In today's competitive business landscape, the loyalty industry thrives on building strong relat...

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Installer Show 2025: Loyalty Takes Centre Stage

At this year’s Installer Show, loyalty was front and centre—driving footfall, fuelling engagement,...

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Customer Loyalty Myth Busters

Loyalty has been around in many different forms for years and has its passionate advocates and at th...

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Loyalty Programmes: Getting Back to Basics 

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A thoughtfully structured loyalty programme can significantly boost customer retention, profitabilit...

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Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 

Reward & Loyalty Programmes: 2024 Redemption Trends and Christmas Best Seller Predictions 

As we head toward the holiday season, reward and loyalty programmes are gearing up for one of the bu...

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Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a cou...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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