About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern st...

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A New Chapter at Stream 

A New Chapter at Stream 

It's an exciting year ahead for Stream ... with a number of new hires, internal promotions and u...

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Loyalty is a bigger asset than you think

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

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From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollerc...

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Monday Motivation

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

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Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme 

Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme 

Signing installers up is easy, getting them to actively engage is the real challenge. In this blog, ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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