About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty 

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty 

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, ...

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Rewards or Recognition

Rewards or Recognition

Taylor's latest article explores why reward and recognition is so important.

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How Loyalty Software Transforms Customer Retention Strategies 

How Loyalty Software Transforms Customer Retention Strategies 

In today's competitive market, customer retention is more crucial than ever. Traditional methods...

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Customer Retention – Is it also the solution for Customer Acquisition?

Customer Retention – Is it also the solution for Customer Acquisition?

Discover how your company can focus on keeping your customer base loyal with a cost effective soluti...

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The Significance of Customer Loyalty in Business

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tool...

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Interview with our behavioural economics expert on loyalty psychology

Interview with our behavioural economics expert on loyalty psychology

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mentio...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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