About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-...

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Loyalty Programme Participation Insights into the B2B member

Loyalty Programme Participation Insights into the B2B member

Take a look at B2B loyalty programme engagement drivers and what makes a programme successful.

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That's a wrap....Tech for Marketing and E-Commerce Expo 2023

That's a wrap....Tech for Marketing and E-Commerce Expo 2023

An insight into my day at the Tech for Marketing and E-Commerce Expo

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LoyaltyStream Product Tutorial: Product Registration and Warranty Management

LoyaltyStream Product Tutorial: Product Registration and Warranty Management

Warranty Management might not be the first thing that comes to mind when you think of loyalty featur...

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That's a wrap....UK Construction Week Show

That's a wrap....UK Construction Week Show

An insight into my day at the UK Construction Week Show

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Product Sneak Peak – Voucher Management 

Product Sneak Peak – Voucher Management 

Our latest product update has completed development and is being released out for ‘breaking’ by ou...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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