About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

The Evolution of Loyalty - A Timeline of Transformation

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this i...

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The Power of Loyalty Programmes in Boosting Sales and Customer Retention

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and foste...

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Customer Retention – Is it also the solution for Customer Acquisition?

Customer Retention – Is it also the solution for Customer Acquisition?

Discover how your company can focus on keeping your customer base loyal with a cost effective soluti...

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Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

Unveiling the Apple Experience: A Case Study on Cultivating Emotional Loyalty 

In this blog post, Mark Maclure explores the multi-faceted approach Apple employs to build its uniqu...

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B2B Loyalty ROI Scrutiny Is Increasing 

B2B Loyalty ROI Scrutiny Is Increasing 

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are i...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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