About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Loyalty is a bigger asset than you think

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

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Building a picture with feedback - Wednesday Wisdom

Building a picture with feedback - Wednesday Wisdom

Lewis hosted our Wednesday Wisdom on Wednesday 15th September titled 'Building a picture with fe...

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Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance 

Rewarding Results: The Metrics that Matter in Evaluating Loyalty Programme Performance 

Understanding which metrics accurately measure customer engagement is crucial to the effectiveness o...

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Team Quiz - Wednesday Wisdom

Team Quiz - Wednesday Wisdom

Nairne hosted our Wednesday Wisdom on Wednesday 26th January, she quizzed the team's knowledge o...

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The Social Impact of Coronavirus

As we start to create plans of how and when to get the team back together, our graphic designer Lewi...

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Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty 

Evolving with Tech: Adapting to Emerging Digital Trends in B2B Loyalty 

How can you ensure you are keeping your B2B loyalty intact amidst rapid tech changes? In this blog, ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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