About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, a...

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Using Loyalty To Drive Customer Growth

Using Loyalty To Drive Customer Growth

A Stream Loyalty ‘GROW’ Campaign Guide

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Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

Unlocking Value: Key Metrics and KPIs to Measure Your Loyalty Programme's Success 

The cornerstone of any successful loyalty programme lies in its ability to measure and adapt based o...

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Famous Marketing Campaigns - Wednesday Wisdom

Famous Marketing Campaigns - Wednesday Wisdom

Nairne hosted our Wednesday Wisdom on Wednesday 20th October titled 'Famous Marketing Campaigns&...

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How to Build Customer Loyalty in B2B

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationsh...

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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loya...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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contact@streamloyalty.com

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