About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. ...

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The Power of Vendor-Funded Rewards: How to Leverage Manufacturers to Boost Engagement 

The Power of Vendor-Funded Rewards: How to Leverage Manufacturers to Boost Engagement 

In sectors like solar, HVAC, plumbing and automotive, suppliers are hungry for influence at the poin...

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Recommendations for Maximising Sign-ups in Loyalty Programmes 

Recommendations for Maximising Sign-ups in Loyalty Programmes 

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat ...

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From Customer Experience comes Loyalty

From Customer Experience comes Loyalty

Charlie has written a short piece about his introduction to the loyalty world at Stream Loyalty and ...

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From Excavations to Engagement: How archaeology principles apply to our industry 

From Excavations to Engagement: How archaeology principles apply to our industry 

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper ins...

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What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal custo...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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