The ROI of Loyalty Programmes; The Real Impact for Your Business

26Feb

The ROI of Loyalty Programmes; The Real Impact for Your Business

Mark Maclure | Loyalty Insights, B2B Loyalty, Loyalty Programmes, ALL | B2B Loyalty, Loyalty Insights and Statistics, B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty | Return|

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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In this article, the first of four this month examining loyalty programmes in the B2B space, we look...

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Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-...

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If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High bre...

A New World: Stronger Together

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Laura takes a look back at the crazy month of March 2020 and reflects on what we have learnt as a co...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources