About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness 

From Points to Progress: The Definitive Guide to Tracking Loyalty Programme Effectiveness 

To truly benefit from a loyalty programme, businesses must effectively track and analyse their perfo...

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Customer Communication - Wednesday Wisdom

Customer Communication - Wednesday Wisdom

Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication sys...

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Which Loyalty Programme Model is the Right Fit for Your Business?

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key...

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The Human Connection

The Human Connection

Nairne's latest article discovers how humans are craving a human connection in a world post pand...

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Digital is now the new normal

Digital is now the new normal

With several countries now in lockdown the digital world is more important than ever.

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B2B Loyalty ROI Scrutiny Is Increasing 

B2B Loyalty ROI Scrutiny Is Increasing 

As economic pressures continue and budgets come under greater scrutiny, B2B loyalty programmes are i...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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