About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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 Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies 

 Loyalty and Promotions are Merging: Why Businesses Are Moving Towards Holistic Incentive Strategies 

The lines between loyalty programmes and promotional campaigns are becoming increasingly blurred. Tr...

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Maximising Rewards: How API Integration Enhances Loyalty Programme Functionality 

Maximising Rewards: How API Integration Enhances Loyalty Programme Functionality 

In the first of our series on loyalty programmes, technology and integration, we discover how dissec...

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Loyalty as a Growth Engine in Renewables – Does it work?

Loyalty as a Growth Engine in Renewables – Does it work?

Over the last 12 months we have speaking to a lot of businesses in the renewable energy market and w...

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Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a ti...

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Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty 

While discounts and rewards loyalty programmes may attract customers initially, they often fail to f...

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The Power of Loyalty Programmes in Boosting Sales and Customer Retention

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and foste...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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