About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages 

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollerc...

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How to inspire your team this Christmas

How to inspire your team this Christmas

It's been a crazy year but making sure to keep your team inspired and engaged in the run up to C...

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Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

Journey through the world of customer motivation and loyalty from the perspective of Stream Loyalty MD, Mark Maclure

In this interview, Mark Maclure, MD of Stream Loyalty, takes us through his journey in loyalty, focu...

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Behavioural Economics and the Loyalty Market

Behavioural Economics and the Loyalty Market

Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to ...

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Happy ‘Lockdown-aversary!

Happy ‘Lockdown-aversary!

Laura celebrates a whole year of lockdowns and tells all about the Stream Team Challenge for this ye...

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Monday Motivation

Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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