About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets 

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets 

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Inst...

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How gamifying loyalty can encourage engagement and sales

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall c...

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Loyalty Programmes Are Changing ... And Fast 

Loyalty Programmes Are Changing ... And Fast 

Loyalty programmes are no longer standing still. They’re evolving rapidly in response to changing c...

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How Customer Trust Impacts Brand Loyalty

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digita...

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The Biggest Opportunities Most B2B Loyalty Programmes Are Still Missing 

The Biggest Opportunities Most B2B Loyalty Programmes Are Still Missing 

In our latest blog we talk about loyalty's untapped opportunities. Many B2B loyalty programmes h...

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What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal custo...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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