About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a ti...

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ROI of B2B Loyalty: What Good Looks Like in Trade Industries 

ROI of B2B Loyalty: What Good Looks Like in Trade Industries 

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – ...

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AI in the Real World: What Our Team Thinks (and What It Means for How We Use It) 

AI in the Real World: What Our Team Thinks (and What It Means for How We Use It) 

As the technical landscape continues to evolve, the adoption of machine learning and AI tools has ac...

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Famous Marketing Campaigns - Wednesday Wisdom

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Nairne hosted our Wednesday Wisdom on Wednesday 20th October titled 'Famous Marketing Campaigns&...

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Happy ‘Lockdown-aversary!

Happy ‘Lockdown-aversary!

Laura celebrates a whole year of lockdowns and tells all about the Stream Team Challenge for this ye...

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Channel Loyalty and Partner Ecosystems Are Becoming the Battleground 

Channel Loyalty and Partner Ecosystems Are Becoming the Battleground 

Manufacturers, distributors, suppliers, and channel partners are increasingly recognising that the b...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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