About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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The 12 Days of Loyalty: A Year of Value Delivered by Stream 

The 12 Days of Loyalty: A Year of Value Delivered by Stream 

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebrat...

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The Evolution of Loyalty - A Timeline of Transformation

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this i...

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Building Emotional Loyalty Through Personalised Reward Experiences 

Building Emotional Loyalty Through Personalised Reward Experiences 

Building emotional loyalty with customers is more critical than ever. This blog explores how persona...

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Top Strategies for Boosting Customer Loyalty and Retention 

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive marke...

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How gamifying loyalty can encourage engagement and sales

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall c...

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The Significance of Customer Loyalty in Business

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tool...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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