About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

Engaging your loyal customers in a (quick win) gamification campaign

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign.

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How Loyalty Software Transforms Customer Retention Strategies 

How Loyalty Software Transforms Customer Retention Strategies 

In today's competitive market, customer retention is more crucial than ever. Traditional methods...

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Fostering a Culture of Trust, Collaboration and Passion for What We Do.

Fostering a Culture of Trust, Collaboration and Passion for What We Do.

It took a pandemic to revolutionise how we work, how we measure value and how we support each other ...

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Top Strategies for Implementing Gamification in Loyalty Programmes 

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engag...

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Gamification in Loyalty Programmes: Boost Engagement & Revenue

Gamification in Loyalty Programmes: Boost Engagement & Revenue

Gamification isn’t new but it is still not widely used within B2B loyalty. The integration of game-...

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How Customer Trust Impacts Brand Loyalty

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digita...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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