About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot b...

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The VIP Effect

The VIP Effect

Can loyalty make your customers feel like VIPs?

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Advanced Features in LoyaltyStream: An Interview with Melanie Parker

Advanced Features in LoyaltyStream: An Interview with Melanie Parker

I sat down with Melanie Parker, who is our Product Owner, and font of all knowledge when it comes to...

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Do you truly value what you don’t pay for?

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so man...

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Top Strategies for Boosting Customer Loyalty and Retention 

Top Strategies for Boosting Customer Loyalty and Retention 

Boosting customer loyalty and retention is more important than ever in today's competitive marke...

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Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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