The ROI of Loyalty Programmes; The Real Impact for Your Business

26Feb

The ROI of Loyalty Programmes; The Real Impact for Your Business

Mark Maclure | Loyalty Insights, B2B Loyalty, Loyalty Programmes, ALL | B2B Loyalty, Loyalty Insights and Statistics, B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty | Return|

About the Author

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Customer Profiling in Loyalty

Laura Lloyd

There are three customer profiling methods that can be utilised to segment and form a profile of you...

A Prime Example of Paid Membership Loyalty Programmes

Les McCutcheon

Our latest article by Charlie McMann focuses on the rise to greatness of the Amazon Prime loyalty pr...

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Melanie Parker

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged w...

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement

Mark Maclure

In this second of a two part series, we continue our focus on maximising customer engagement looking...

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty

Mark Maclure

While discounts and rewards loyalty programmes may attract customers initially, they often fail to f...

How expert client services results in genuinely happy clients and successful B2B loyalty programmes

Laura Lloyd

In this interview Laura Lloyd, our Client Services Director, addresses how, at Stream Loyalty, we ai...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources