About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes 

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes 

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of ti...

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Monday Motivation

"Never limit yourself because of other's limited imagination; never limit others because of...

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The Key to Launching a Successful Loyalty Programme 

The Key to Launching a Successful Loyalty Programme 

This infographic provides a step-by-step guide to help you create a loyalty programme that not only ...

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Which company was originally called BackRub?

Which company was originally called BackRub?

Wednesday Wisdom this week was a great fun tech quiz on everything from C# code unravelling to what ...

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ROI of B2B Loyalty: What Good Looks Like in Trade Industries 

ROI of B2B Loyalty: What Good Looks Like in Trade Industries 

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – ...

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Optimising Mobile Experience for Loyalty Engagement

Optimising Mobile Experience for Loyalty Engagement

Enhancing mobile experience is essential for customer loyalty. Discover how to optimise your mobile...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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