About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

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The Power of Loyalty: Inside Lenovo LEAP 

The Power of Loyalty: Inside Lenovo LEAP 

In our ongoing exploration of loyalty in the streaming age, we began with the foundations of what ma...

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What the Best B2B Loyalty Platforms Are Investing In 

What the Best B2B Loyalty Platforms Are Investing In 

B2B loyalty has moved well beyond points, rewards and a catalogue. The best B2B loyalty platforms ar...

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Loyalty is a bigger asset than you think

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

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Introduction to Loyalty Programmes - An Essential Tool for Business Growth

Introduction to Loyalty Programmes - An Essential Tool for Business Growth

In this article, the first of four this month examining loyalty programmes in the B2B space, we look...

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Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Sneak Peek – New Campaign Coming Soon – Countdown Calendar 

Exciting things are on the horizon! We're thrilled to announce a new campaign coming soon; a cou...

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The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. ...

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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