There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.
Psychographic Approach
A classic approach to split customers into defined market segments.
Customer Typology
Customer Characteristics Approach
A thoughtfully structured loyalty programme can significantly boost customer retention, profitabilit...
Most loyalty programmes are designed to improve the customer experience; to keep customers engaged w...
Deborah hosted our Wednesday Wisdom on Wednesday 2nd February and reported on Stream’s journey to N...
We often see companies spending 80% of their marketing budget acquiring new customers and rarely app...
Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key...
One of our key campaigns, which is available on all of our product platforms, is a Points for Data C...
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