There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.
Psychographic Approach
A classic approach to split customers into defined market segments.
Customer Typology
Customer Characteristics Approach
Loyalty isn't just about rewards and points; it's about creating lasting relationships that ...
Jessica hosted our Wednesday Wisdom on Wednesday 19th January where she took the team through one of...
This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbi...
In this month’s Streamspiration we are talking about the power of loyalty beyond your programme, ga...
This blog seeks to explain the progression of loyalty programmes, focusing on the significance of ti...
An insight into my day at the Tech for Marketing and E-Commerce Expo
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