There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.

Psychographic Approach

A classic approach to split customers into defined market segments.

  • Lifestyle and demographics - factors such as age, location and gender
  • Activities, interests and opinions - what customers like and enjoy verse not
  • Values, attitudes and social class - factors such as social class, attitude to spending money, where and in what they place value

Customer Typology

  • Loyal customer - your brand advocates, the people that want to shout about you , your top VIPs.
  • Discount customer - they are influenced by discounts and may only purchase if the product is discounted.
  • Impulsive customer - more emotional-driven purchasing without specific purpose.
  • Need-based customer - they have a necessity for the product, they know what they want but they will come and go quickly

Customer Characteristics Approach

  • Connectivity-driven - the customer has an emotional stake in the company and wants to feel part of a community with likeminded people.
  • Personalisation-driven - they want a product personalised to their exact needs and may be influenced by its look or service
  • Convenience-driven - the quickest and easiest way to purchase the product determines their buying decision

About the Author

Laura Lloyd

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a 'no challenge is too big, no problem is too small' attitude and aims to always exceed expectations.

Related

A Busy Start to The Year

A Busy Start to The Year

It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we...

Read More
 Customer Contact System - Wednesday Wisdom

Customer Contact System - Wednesday Wisdom

Alice hosted our Wednesday Wisdom on Wednesday 15th December where she ran the team through her late...

Read More
Integrating Your Loyalty Programme with Your Social Channels

Integrating Your Loyalty Programme with Your Social Channels

One key goal of a loyalty programme is to build brand advocacy and a simple way of achieving this is...

Read More
How Loyalty Software Transforms Customer Retention Strategies 

How Loyalty Software Transforms Customer Retention Strategies 

In today's competitive market, customer retention is more crucial than ever. Traditional methods...

Read More
Loyalty Communication Tips

Loyalty Communication Tips

Our top 10 tips on loyalty communications from how to plan to delivery to content. Don't leave a...

Read More
First order of return a thank you.

First order of return a thank you.

Hello! I’m back – it’s like I haven’t left, the team are working from home, we’re in lockdown, ...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content