Customer Profiling in Loyalty

14Aug

Customer Profiling in Loyalty

Laura Lloyd | Loyalty, All, Customer Loyalty | Customer Loyalty, Loyalty Insights and Statistics | Return|

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.

Psychographic Approach

A classic approach to split customers into defined market segments.

Lifestyle and demographics - factors such as age, location and gender
Activities, interests and opinions - what customers like and enjoy verse not
Values, attitudes and social class - factors such as social class, attitude to spending money, where and in what they place value

Customer Typology

Loyal customer - your brand advocates, the people that want to shout about you , your top VIPs.
Discount customer - they are influenced by discounts and may only purchase if the product is discounted.
Impulsive customer - more emotional-driven purchasing without specific purpose.
Need-based customer - they have a necessity for the product, they know what they want but they will come and go quickly

Customer Characteristics Approach

Connectivity-driven - the customer has an emotional stake in the company and wants to feel part of a community with likeminded people.
Personalisation-driven - they want a product personalised to their exact needs and may be influenced by its look or service
Convenience-driven - the quickest and easiest way to purchase the product determines their buying decision

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a 'no challenge is too big, no problem is too small' attitude and aims to always exceed expectations.

Do you truly value what you don’t pay for?

Melanie Parker

If customers have completed all the actions you asked of them and achieved the reward, why do so man...

Relaunching an existing loyalty programme

Alice Kitchener

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbi...

Surely the Customer Experience Should be Better?

Laura Lloyd

E-commerce needs to improve and make the experience smoother if consumers are to be kept happy, bran...

Localisation Strategies for Multi-Country Loyalty Programmes

Mark Maclure

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for glo...

Strategic Transformation – The Switch from Transactional Loyalty to Emotional Loyalty

Mark Maclure

While discounts and rewards loyalty programmes may attract customers initially, they often fail to f...

How AI Is Transforming Customer Loyalty

Melanie Parker

Customer loyalty is being reshaped by artificial intelligence in ways that were unimaginable just a ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources