Customer Profiling in Loyalty

14Aug

Customer Profiling in Loyalty

Laura Lloyd | Loyalty, All, Customer Loyalty | Customer Loyalty, Loyalty Insights and Statistics | Return|

There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.

Psychographic Approach

A classic approach to split customers into defined market segments.

Lifestyle and demographics - factors such as age, location and gender
Activities, interests and opinions - what customers like and enjoy verse not
Values, attitudes and social class - factors such as social class, attitude to spending money, where and in what they place value

Customer Typology

Loyal customer - your brand advocates, the people that want to shout about you , your top VIPs.
Discount customer - they are influenced by discounts and may only purchase if the product is discounted.
Impulsive customer - more emotional-driven purchasing without specific purpose.
Need-based customer - they have a necessity for the product, they know what they want but they will come and go quickly

Customer Characteristics Approach

Connectivity-driven - the customer has an emotional stake in the company and wants to feel part of a community with likeminded people.
Personalisation-driven - they want a product personalised to their exact needs and may be influenced by its look or service
Convenience-driven - the quickest and easiest way to purchase the product determines their buying decision

About the Author

Laura Lloyd

Laura’s goal is to develop partnerships with clients, seeking to understand their challenges in order to provide creative, value add solutions. Laura always seeks to provide a 'no challenge is too big, no problem is too small' attitude and aims to always exceed expectations.

How expert client services results in genuinely happy clients and successful B2B loyalty programmes.

Mark Maclure

At Stream we believe expert client services results in genuinely happy clients and successful B2B lo...

How Customer Trust Impacts Brand Loyalty

Mark Maclure

In order to tap into the digital consumer world, brands must use a variety of traditional and digita...

Starbucks – tokenizing loyalty

Laura Lloyd

Laura's latest article looks at how the latest news announcement from Starbucks will change the ...

Wednesday Wisdom - Custom Page Creator

Caroline Price

In this weeks Wednesday Wisdom Caroline gave the team a demonstration of how the new website page cr...

Digital Loyalty for Old-School Audiences – Yes, It Can Work

Melanie Parker

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, b...

Recommendations for Maximising Sign-ups in Loyalty Programmes

Melanie Parker

Loyalty programmes are a powerful tool for building stronger customer relationships, driving repeat ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources