There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.
A classic approach to split customers into defined market segments.
Customer Characteristics Approach
Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to ...
Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures...
Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak...
Deborah hosted our Wednesday Wisdom on Wednesday 3rd November titled 'Loyalty Tax'.
This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbi...
Gamification is a loyalty technique used worldwide to increase both customer retention and overall c...
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