There are three customer profiling methods that can be utilised to segment and form a profile of your customer. Talk to us to understand how we can help you use these approaches in your loyalty programme.
Psychographic Approach
A classic approach to split customers into defined market segments.
Customer Typology
Customer Characteristics Approach
The loyalty ladder allows you to define the different stages of your customer relationship. The loya...
Keep on going, and the chances are that you will stumble on something, perhaps when you are least ex...
Loyalty has been around in many different forms for years and has its passionate advocates and at th...
Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to ...
Nairne hosted our Wednesday Wisdom on Wednesday 20th October titled 'Famous Marketing Campaigns&...
Mark explores the benefits of engaging your loyal customers in a gamification campaign.
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