Introduction

In various trade sectors, businesses often offer warranties for product registrations. This practice serves as a means to capture valuable data and identify purchasing behaviour. By providing an option for an extended warranty in exchange for additional information, businesses can reward and recognise behaviour changes, thereby fostering a closer relationship with their customers.

Our Product Registration Module is specifically designed for businesses seeking to integrate a useful feature into a comprehensive loyalty programme. This module offers a myriad of campaign options to further drive desired behaviours, making it an essential tool for businesses aiming to enhance customer engagement and satisfaction.

Features of the Product Registration Module

The Product Registration Module, available as an add-on at Classic for an additional fee, utilises Microsoft's cognitive services to recognise serial codes and issue PDF warranties. This advanced technology allows businesses to manage their entire warranty process seamlessly. Key features include:

Automated Warranty Management: The module enables businesses to email PDF certificates directly from the system and even issue them to third parties during the registration process. This automation ensures a smooth and efficient process, reducing manual effort and potential errors.

Data Collation: It collates data within the loyalty programme about members' activities, providing valuable insights into customer behaviour. This data can be used to tailor marketing strategies and improve customer retention.

Enhanced Customer Service: By storing warranties in one place, the module offers an added-value service to members, ensuring they can easily access their warranty information whenever needed.

Customisable Warranty Options

Programme managers can create multiple warranty types, such as Standard and Extended, tailored to different customer needs. Warranty options can be assigned to serial codes, providing flexibility in managing various products. Additionally, a new exclusions feature within campaigns allows certain warranties to be excluded from earning rewards, enhancing campaign flexibility and control.

How-To Guide

For Programme Managers:

Full Access and Control: Programme managers have full access to create, edit, and save warranties. This includes the creation of branded PDFs that insert product registration details before generating and storing the PDF in members' files. This level of control ensures that all warranties are professionally presented and accurately recorded.

Eligibility Requirements: Warranties can be created to require additional member information. For example, members might need to provide proof of purchase to be eligible for an extended warranty. This ensures that extended warranties are only granted to genuine purchases, protecting the business from fraudulent claims.

No Warranty Option: Programme managers can create a "no warranty" option, allowing members to choose rewards for product registration instead of a warranty. This flexibility caters to different customer preferences, enhancing the overall customer experience.

Member Segmentation: The product registration feature allows Programme Managers to segment members based on frequency and volume of purchases. This segmentation can be used to assign specific categories to members and create personalised emails, further enhancing customer engagement.

Targeted Campaigns: By understanding the purchasing behaviour of different segments, Programme Managers can create targeted campaigns that resonate with specific groups of customers. This targeted approach increases the effectiveness of marketing efforts and drives higher engagement rates.

For Members:

Email Notification: Members can provide an email address during product registration to receive a copy of the Warranty PDF. This feature is particularly useful for installers who want their end customers to have a copy of the warranty. It ensures that all parties involved in the transaction have the necessary documentation.

Access to Warranties: All warranties are stored in the member's account, accessible at any time. This convenience allows members to retrieve their warranty information quickly and easily, without having to search through physical documents.

Conclusion

Our Product Registration Module extends throughout the platform, empowering Programme Managers to efficiently manage and enhance customer engagement through tailored warranty and registration processes. By integrating advanced technology and offering extensive customisation options, this module helps businesses build stronger relationships with their customers, improve operational efficiency, and drive loyalty. Whether you are looking to streamline your warranty management or create more personalised customer experiences, the Product Registration Module is an invaluable tool for achieving your business goals.