Rewards and Mechanics - Loyalty Insights from an award winning loyalty agency

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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by category: Rewards and MechanicsReturn

Mark Maclure

March 02, 2026

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control

Most loyalty managers don’t want to be developers, analysts or project managers. They want to create exceptional customer experiences. They want to drive behaviour change. They want to work with suppliers to deliver high-impact promotions. And they want the freedom to test, iterate and improve. This blog explains how LoyaltyStream® can do just this.

Mark Maclure | 02 Mar, 2026 | Customer Experience, Behaviour Change, Customer Engagement, UX, B2B Loyalty, Loyalty Management, Loyalty Programmes, Loyalty Platforms, Customer Behaviour Change | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.

Mark Maclure

February 26, 2026

Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network

Loyalty data reveals who buys, what they purchase, when they lapse, and where growth is hiding, especially within the long tail. In this blog, we talk about how to learn more from your transactions to transform the results from your loyalty programme.

Mark Maclure | 26 Feb, 2026 | Loyalty Marketing, B2B Loyalty, Loyalty Data, Transactional Loyalty, Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Melanie Parker

February 25, 2026

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than complicated – something that helps programme managers do their best work and gives members a smooth, rewarding experience. With the release of Fuchsia, we’ve continued to evolve LoyaltyStream® with that principle at the centre of every decision. Read more to see how Fuchsia can make your loyalty programme bloom this spring!

Melanie Parker | 25 Feb, 2026 | B2B Loyalty, Software Update, Loyalty Programme Update, Software Enhancement, Smarter Software, Loyalty Technology, Customer-centric Innovation | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Mark Maclure

February 18, 2026

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into daily routines, support branch teams and deliver tangible value that feels relevant on the ground. In this blog, we explore how to move beyond points and design a loyalty programme built around the real world dynamics of trade counters.

Mark Maclure | 18 Feb, 2026 | B2B Loyalty, Trade Loyalty, Loyalty Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Retention, Rewards and Mechanics |

Mark Maclure

January 17, 2026

Why Rewards Matter More Than Ever in 2026

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty programmes. As budgets tighten and expectations rise, cost pressures are driving organisations to seek more effective reward strategies to maintain profitability and customer engagement. Economic volatility, rising acquisition costs and product commoditisation are making reward programmes increasingly important in 2026, as brands look for ways to retain customers and build resilience.

Melanie Parker

December 18, 2025

Digital Loyalty for Old-School Audiences – Yes, It Can Work

Many assume older or 'old-school' customers won’t bother with digital loyalty programmes, but this is far from the truth. With the right approach, digital rewards can feel just as personal, familiar, and trustworthy as the traditional approaches they’re used to. The key is meeting them where they are, simplifying the experience, and showing clear value from the very first interaction. This blog aims to disprove the myth that traditional B2B audiences won’t go digital.

Melanie Parker | 18 Dec, 2025 | Old School, Traditional, Digital Jourmey, Making Digital Human, User-Centric Design, Mobile First, Reward Focused, Digital Rewards, Digital Loyalty Programme, Making Loyalty Digital | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

Mark Maclure

December 11, 2025

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we are introducing Cobalt, the next step in the LoyaltyStream® journey. Cobalt brings a more flexible, intuitive, and future-ready approach to building meaningful customer relationships. From stronger data capabilities to smoother user experiences, it is designed to help organisations deliver loyalty programmes that feel modern, personal, and effortlessly effective.

Mark Maclure | 11 Dec, 2025 | Cobalt, Cobalt software release, RewardShop, Gamification, Spin To Win, Scratchcards, Smart Content Creation, Countdown Cards, Loyalty Marketing, Platform Update, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

June 26, 2025

Installer Show 2025: Loyalty Takes Centre Stage

At this year’s Installer Show, loyalty was front and centre—driving footfall, fuelling engagement, and shaping buying decisions. From celebrity appearances to interactive gamification, the show highlighted how brands are transforming customer relationships through immersive experiences. This recap explores key trends, standout tactics, and three proven ways to make your loyalty programme more engaging, memorable, and effective in 2025.

Laura Lloyd | 26 Jun, 2025 | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Rewards and Mechanics |

Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members.

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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