Introducing Cobalt: The Next Evolution of LoyaltyStream®

11Dec

Introducing Cobalt: The Next Evolution of LoyaltyStream®

Mark Maclure | Cobalt, Cobalt software release, RewardShop, Gamification, Spin To Win, Scratchcards, Smart Content Creation, Countdown Cards, Loyalty Marketing, Platform Update, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing | Return|

At Stream Loyalty, we believe loyalty should be dynamic, engaging, and easy to manage. With our latest platform update, the Cobalt release, we’re bringing those principles to life with a series of enhancements designed to increase engagement, simplify content management, and strengthen campaign performance across the LoyaltyStream® platform.

Whether you’re building campaigns, creating content, or managing member experiences, Cobalt gives you more control, creativity, and confidence than ever before.

Designed with Programme Managers in Mind

Cobalt represents a step-change in how our programme managers design and deliver their loyalty experiences. It’s built around three core goals:

Increase Engagement – introduce new, interactive tools that capture member attention and encourage participation

Simplify Management – reduce admin time through smarter design and improved workflows

Strengthen Performance – provide measurable improvements in campaign outcomes, conversion rates, and user experience

What’s New in Cobalt

Gamification Comes to Content Pages

Cobalt brings gamification directly into the heart of your member experience.

Programme managers can now embed Spin to Win and Scratch Card games within content pages, transforming static pages into interactive, rewarding touchpoints.

Members can play, win, and redeem rewards without ever leaving the page, creating a seamless, engaging experience that drives repeat visits and brand loyalty.

Countdown Cards to Build Anticipation

With the new Countdown Card, you can add live countdowns to any content page.

Perfect for limited-time campaigns, seasonal promotions, or upcoming events, Countdown Cards create excitement and urgency, encouraging members to act before the clock runs out.

Programme managers can fully customise appearance, messaging, and actions once the timer reaches zero.

Smarter Content Creation and Control

Cobalt introduces a suite of tools that make content management faster, cleaner, and more consistent:

Move cards between decks without recreating content

Convert card decks to carousels with a single click

Add background images to rows and standardise styling across pages

Preview content instantly to see exactly how it will appear live

Display spin-to-win or scratch cards on any page

These improvements mean you can design professional, consistent layouts in minutes, saving time and maintaining brand quality across every campaign.

Faster, Smoother Experiences

We know performance matters.

That’s why Cobalt includes extensive speed and usability upgrades, ensuring faster page loads across both the client admin area and member sites.

From mobile menu improvements to optimised navigation and content rendering, every interaction feels quicker and more intuitive.

A New RewardShop Experience

We are pleased to bring an enhanced RewardShop experience. With improved flexibility and control it allows programme managers to:

Customise checkout messaging and donation prompts

Choose whether to display out-of-stock items and add tailored “unavailable” message

Enable direct Support links for members to contact suppliers about their orders

Manage reward options as prizes in gamification modules

Together, these enhancements deliver a smoother, more transparent experience for both programme managers and members.

Alongside the RewardShop enhancements, Cobalt brings a new Abandoned Basket email feature, automatically re-engaging members who have left items in their reward baskets.

Programme managers can configure timing, content, and delivery rules, ensuring reminder messages are timely, relevant, and fully aligned with consent preferences. This automation helps boost reward redemptions, improve conversion rates, and increase the overall utilisation of loyalty points, all while keeping communication effortless.

The Result: A Loyalty Platform that Performs

By blending automation, design flexibility, and performance enhancements, we’re helping brands deliver loyalty programmes that are as enjoyable to manage as they are to join.

Whether you’re looking to deepen engagement, launch creative campaigns, or streamline day-to-day administration, LoyaltyStream empowers you to do it all; faster, smarter, and with measurable impact.

Explore the future of loyalty

The Cobalt release is being rolled out to all client platforms over the coming weeks.

If you are new to LoyaltyStream® and would like to explore the new capabilities in more detail or see how Cobalt can elevate your member experience, book a demo or speak with one of the Stream Loyalty team today.

Cobalt: Gamify, Simplify, and Amplify your loyalty programme.

About the Author

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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