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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Loyalty MarketingReturn
Laura Lloyd

October 23, 2024

From Excavations to Engagement: How archaeology principles apply to our industry 

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper insights. But these same principles can also serve as a powerful metaphor for modern industries. Just as archaeologists meticulously sift through soil to uncover treasures of the past, businesses today must dig through data, trends, and customer behaviours to discover valuable insights. This blog explores how key archaeological practices - such as analysis, attention to detail, and contextual signifi...
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From Excavations to Engagement: How archaeology principles apply to our industry 
Laura Lloyd | 23 Oct, 2024 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Loyalty, Customer Growth, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |
Mark Maclure

September 22, 2024

Top Strategies for Implementing Gamification in Loyalty Programmes 

Gamification has become a game-changer for loyalty programmes, offering a dynamic way to boost engagement and enhance customer experiences. In our latest blog, we explore the top strategies for implementing gamification in loyalty programmes, showing how brands can use fun, interactive elements like challenges, rewards, and leaderboards to motivate customers and build long-term loyalty.
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Top Strategies for Implementing Gamification in Loyalty Programmes 
Mark Maclure | 22 Sep, 2024 | All, Gamification, Loyalty Programmes, B2B Loyslty, Customer Loyalty, Customer Engagement, Loyalty Rewards, Loyalty Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

September 06, 2024

Mastering Loyalty: Top Strategies for Building Brand Loyalty 

Building brand loyalty is essential for long-term success in today’s competitive market. It’s not just about attracting new customers; it’s about turning them into lifelong advocates. In this blog we’ll dive into proven tactics that help businesses create lasting connections, increase customer retention, and drive repeat business. Whether you're a startup or a seasoned brand, these strategies will provide valuable insights to foster genuine relationships and keep customers coming back.
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Mastering Loyalty: Top Strategies for Building Brand Loyalty 
Melanie Parker | 06 Sep, 2024 | All, Brand Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, B2B Loyalty, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Loyalty Marketing |
Melanie Parker

August 19, 2024

Product Sneak Peak – Voucher Management 

Our latest product update has completed development and is being released out for ‘breaking’ by our crack team of product testers. 
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Product Sneak Peak – Voucher Management 
Melanie Parker | 19 Aug, 2024 | B2B Loyalty, Rewards and Mechanics, Loyalty Insights, Loyalty Marketing, Loyalty Programmes, Loyalty Vouchers | B2B Loyalty, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Melanie Parker

August 15, 2024

Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution 

Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At LoyaltyStream®, we understand these worries and are here to provide clear, reassuring answers. In this blog we address some common objections you might have and show you why LoyaltyStream® is the right choice for your business
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Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution 
Melanie Parker | 15 Aug, 2024 | B2B Loyalty, LoyaltyStream, Loyalty Software, Customer Loyalty, Customer Experience, Loyalty Programme, Loyalty Marketing | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Laura Lloyd

August 12, 2024

What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 

Understanding customer loyalty is crucial for any business aiming for long-term success. Loyal customers not only provide repeat business but also serve as advocates, spreading positive word-of-mouth. In this blog, we will explore what customer loyalty truly means, identify key factors that contribute to building lasting customer relationships, and share effective strategies to foster loyalty. Join us as we delve into the essentials of creating a devoted customer base that will support and grow ...
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What is Customer Loyalty? Key Factors and Strategies for Building Lasting Customer Relationships 
Laura Lloyd | 12 Aug, 2024 | Customer Loyalty, Loyalty Marketing, B2B Loyalty, Customer Service, Customer Retention, Customer Relationships, Customer-Centric Culture, Personalisation, Customer Engagement, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Loyalty Marketing |
Laura Lloyd

August 05, 2024

Mastering Customer Retention Management: Strategies for Long-Term Success 

Mastering customer retention management is essential for achieving long-term success in any business. By implementing effective strategies, you can foster lasting relationships with your customers and ensure they keep coming back. In this blog, we'll delve into the most impactful techniques for managing customer retention, highlight the benefits of a loyal customer base, and provide actionable tips to help you cultivate enduring customer loyalty. Join us as we uncover the secrets to sustaini...
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Mastering Customer Retention Management: Strategies for Long-Term Success 
Laura Lloyd | 05 Aug, 2024 | All, Customer Loyalty, Customer Retention, Loyalty Marketing, Loyalty Programmes, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Programmes, Stream Loyalty |
Laura Lloyd

August 01, 2024

Top Loyalty Marketing Tips to Boost Customer Retention 

Boosting customer retention is crucial for long-term business success. Loyalty marketing can play a significant role in this, offering rewards and personalised experiences that encourage repeat purchases. In this article, we'll explore key strategies to enhance customer retention, the importance of keeping your customers engaged, and the various types of loyalty programs that can help elevate your business. Discover how to turn one-time buyers into loyal customers and drive sustained growth.
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Top Loyalty Marketing Tips to Boost Customer Retention 
Laura Lloyd | 01 Aug, 2024 | Loyalty Marketing, B2B Loyalty, All, Personalised Loyalty, Gamification, Rewards Programmes, Personalised Experiences, Customer Loyalty, Customer Retention, Customer Engagement, Points-based Loyalty, Tiered Loyalty, Paid Loyalty, Value-based Loyalty, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

July 15, 2024

Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 

Businesses need to seek effective strategies to attract new customers and retain existing ones. Loyalty programmes have emerged as a powerful tool for achieving both goals simultaneously. By offering rewards, incentives, and personalised experiences, loyalty programmes not only encourage repeat business but also attract new customers looking for added value. In this blog, we will explore how well-designed loyalty marketing programmes can maximise customer acquisition and retention, leading to su...
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Loyalty Marketing: How Loyalty Programmes Can Maximise Customer Acquisition and Retention for Sustainable Growth 
Mark Maclure | 15 Jul, 2024 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Acquisition, Sustainable Growth, Customer Retention, Loyalty Programmes, Targeted Marketing, CLV, Customer Lifetime Value, Loyalty Rewards, Personalised Rewards, Loyalty Inisghts, Brand Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Melanie Parker

July 08, 2024

Which Loyalty Programme Model is the Right Fit for Your Business?

Retaining customers is just as important as acquiring new ones. Loyalty programmes have become a key strategy for businesses looking to foster customer loyalty and boost long-term growth. However, with various loyalty programme models available, choosing the right one for your business can be challenging. In this blog, we’ll explore different types of loyalty programmes and help you determine which model best aligns with your business goals and customer needs. Whether you’re considering a poin...
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Which Loyalty Programme Model is the Right Fit for Your Business?
Melanie Parker | 08 Jul, 2024 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Loyalty Insights, Points Based Loyalty, Tiered Loyalty, VIP Loyalty, Cash Back Loyalty, Coalition Loyalty, Community Loyalty, Gamification, Gamification Loyalty, Surprise and Delight Loyalty, Loyalty Programme Models, ALL | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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