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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Loyalty MarketingReturn
Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.
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B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 
Melanie Parker | 01 Mar, 2026 | B2B Loyalty, B2B Loyalty Programmes, B2B Loyalty Marketing, Loyalty Marketing, B2B Customers, Customer Growth, Customer Retention, Customer Loyalty, Data-driven Loyalty, Customer Behavior-led Incentives, Incentive Rewards, Incentive Campaigns, gamification, Loyalty Programme Performance, Customer Engagement, Channel Incentives, Trade Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Laura Lloyd

February 28, 2026

The True Cost of “Custom-Built” Loyalty Systems (And Why the Trade Sector Is Moving On) 

Custom-built loyalty platforms once made perfect sense. You wanted something tailored, flexible and uniquely yours. But over time, many programme managers discover the hidden downside of bespoke systems: they age fast, they cost more than expected, and they trap you into rigid development cycles. Read on to find out why custom-built doesn't automatically mean better. 
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The True Cost of “Custom-Built” Loyalty Systems (And Why the Trade Sector Is Moving On) 
Laura Lloyd | 28 Feb, 2026 | B2B Loyalty, Loyalty Marketing, Future Proofed Loyalty, Stream Loyalty, LoyaltyStream Platform | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |
Mark Maclure

February 26, 2026

Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network 

Loyalty data reveals who buys, what they purchase, when they lapse, and where growth is hiding, especially within the long tail. In this blog, we talk about how to learn more from your transactions to transform the results from your loyalty programme. 
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Data You’re Missing: How Loyalty Software Unlocks Hidden Revenue in Your Distributor Network 
Mark Maclure | 26 Feb, 2026 | Loyalty Marketing, B2B Loyalty, Loyalty Data, Transactional Loyalty, Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |
Melanie Parker

February 24, 2026

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 

If your current platform makes financial control difficult, it may be limiting your programme’s growth more than you realise. LoyaltyStream gives you the intelligence, transparency and autonomy you need to scale with confidence. Read our blog to find out more. 
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Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 
Melanie Parker | 24 Feb, 2026 | B2B Loyalty, Loyalty Programmes, B2B Loyalty Programmes, Loyalty Marketing, Loyalty Insights, Customer Growth, Customer Retention, Customer Loyalty, Financial Transparency | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Stream Loyalty, Loyalty Marketing |
Laura Lloyd

February 22, 2026

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels unpredictable. Some months are strong; others dip without a clear reason why. But when you look closely, growth isn’t random, it’s behavioural. And loyalty programmes offer the structure to turn those behaviours into predictable revenue. Read the blog to find out more ...
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The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 
Laura Lloyd | 22 Feb, 2026 | Loyalty Blueprint, Trade Loyalty, B2B Loyalty, Trade Loyalty Programmes, Loyalty Marketing, Customer Retention, Customer Growth, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

February 18, 2026

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into daily routines, support branch teams and deliver tangible value that feels relevant on the ground. In this blog, we explore how to move beyond points and design a loyalty programme built around the real world dynamics of trade counters.
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Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities 
Mark Maclure | 18 Feb, 2026 | B2B Loyalty, Trade Loyalty, Loyalty Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Retention, Rewards and Mechanics |
Laura Lloyd

January 28, 2026

International LEGO® Day: How One Brand Builds Fierce Brand Loyalty 

International LEGO® Day is a moment to reflect on how LEGO Group has become one of the strongest examples of brand-led loyalty in the world. What began as a children’s toy has evolved into a global powerhouse spanning generations, interests, and culture
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International LEGO® Day: How One Brand Builds Fierce Brand Loyalty 
Laura Lloyd | 28 Jan, 2026 | Lego, Lego Loyalty, Customer Retention, Customer Loyalty, Loyalty Marketing, Loyalty Programmes, CX, Customer Experience, Emotional Connection, Building Loyalty Brick by Brick, Retail Rewards Loyalty, Lego Rewards Loyalty, Brand Collaboration, Lego Insiders Programme, International LEGO Day, Brand Loyalty, Emotional Loyalty, Loyalty Strategy, Customer Engagement, Brand Community, Marketing Leadership | B2B Loyalty, Customer Retention, Loyalty Marketing, Customer Loyalty |
Mark Maclure

January 17, 2026

Why Rewards Matter More Than Ever in 2026 

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty programmes. As budgets tighten and expectations rise, cost pressures are driving organisations to seek more effective reward strategies to maintain profitability and customer engagement. Economic volatility, rising acquisition costs and product commoditisation are making reward programmes increasingly important in 2026, as brands look for ways to retain customers and build resilience. 
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Why Rewards Matter More Than Ever in 2026 
Mark Maclure | 17 Jan, 2026 | B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Loyalty Rewards, Customer Engagement, Customer Loyalty, Loyalty Apps, Hyper-personalisation, Reward Redemption, Instant Reward Redemption, Tiered Experiences, Tiered Loyalty Programmes, Tier Led Reward Design, RewardShop, Reward and Recognition | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Rewards and Mechanics |
Laura Lloyd

December 29, 2025

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine. 

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and transactional incentives are no longer enough to drive sustainable growth. Buyers expect more; more relevance, more value, and more meaningful partnerships that extend beyond the contract. In this loyalty forecast for 2026, we explore how leading B2B organisations are transforming loyalty from a retention tactic into a true growth engine. From data-driven personalisation and ecosystem-based rewar...
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Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine. 
Laura Lloyd | 29 Dec, 2025 | Loyalty Marketing, 2026 Predictions, Customer Growth, Loyalty Programmes, Loyalty Programme Growth, Value-led Loyalty, Customer Loyalty, Customer Experience, Automation, AI, Hyper-personalisation, Customer Engagement, Bespoke Rewards, Gamification | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes |
Mark Maclure

December 11, 2025

Introducing Cobalt: The Next Evolution of LoyaltyStream®  

Customer expectations are shifting fast, and loyalty technology needs to keep pace. That is why we are introducing Cobalt, the next step in the LoyaltyStream® journey. Cobalt brings a more flexible, intuitive, and future-ready approach to building meaningful customer relationships. From stronger data capabilities to smoother user experiences, it is designed to help organisations deliver loyalty programmes that feel modern, personal, and effortlessly effective.
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Introducing Cobalt: The Next Evolution of LoyaltyStream®  
Mark Maclure | 11 Dec, 2025 | Cobalt, Cobalt software release, RewardShop, Gamification, Spin To Win, Scratchcards, Smart Content Creation, Countdown Cards, Loyalty Marketing, Platform Update, B2B Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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