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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

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Archive by tag: Trade Loyalty PlatformsReturn
Melanie Parker

February 16, 2026

B2B Loyalty: When Your Loyalty Platform Holds You Back - Why Modern Trade Programmes Need More Control 

In this blog, we explore why many legacy loyalty platforms are holding B2B organisations back and what greater control really looks like in practice. From technology architecture to programme governance, we will examine how modern trade programmes can regain flexibility, unlock insight and deliver stronger, more sustainable partner engagement.
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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