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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by tag: Trade LoyaltyReturn

Mark Maclure

March 23, 2026

ROI of B2B Loyalty: What Good Looks Like in Trade Industries

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – predictable lifts in frequency, average order value, product mix, and retention – measured against cost and liability. Find out more in this blog which looks at tying rewards to measurable outcomes.

Mark Maclure | 23 Mar, 2026 | Trade Loyalty, Loyalty Rewards, Measurable Outcomes, Engagement Rate, Customer Engagement, Loyalty Programmes, B2B Loyalty, Loyalty Growth, Loyalty ROI | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Laura Lloyd

March 05, 2026

Driving Installer Engagement: How to Make Trade Customers Actually Interact With Your Programme

Signing installers up is easy, getting them to actively engage is the real challenge. In this blog, we explore what truly motivates trade customers, why many programmes lose momentum, and the practical steps you can take to drive consistent interaction and real loyalty. Read more to discover how to turn passive members into active participants.

Laura Lloyd | 05 Mar, 2026 | Installer Engagement, Customer Engagement, Customer Experience, B2B Loyalty, Loyalty Programmes, Gamification, Loyalty Insights, Trade Loyalty | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.

Laura Lloyd

February 22, 2026

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels unpredictable. Some months are strong; others dip without a clear reason why. But when you look closely, growth isn’t random, it’s behavioural. And loyalty programmes offer the structure to turn those behaviours into predictable revenue. Read the blog to find out more ...

Laura Lloyd | 22 Feb, 2026 | Loyalty Blueprint, Trade Loyalty, B2B Loyalty, Trade Loyalty Programmes, Loyalty Marketing, Customer Retention, Customer Growth, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Mark Maclure

February 18, 2026

Beyond Points: Building a Loyalty Programme Designed for Trade Counter Realities

A successful B2B loyalty programme has to do more than reward spend. It must fit seamlessly into daily routines, support branch teams and deliver tangible value that feels relevant on the ground. In this blog, we explore how to move beyond points and design a loyalty programme built around the real world dynamics of trade counters.

Mark Maclure | 18 Feb, 2026 | B2B Loyalty, Trade Loyalty, Loyalty Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Retention, Rewards and Mechanics |

Melanie Parker

February 16, 2026

B2B Loyalty: When Your Loyalty Platform Holds You Back - Why Modern Trade Programmes Need More Control

In this blog, we explore why many legacy loyalty platforms are holding B2B organisations back and what greater control really looks like in practice. From technology architecture to programme governance, we will examine how modern trade programmes can regain flexibility, unlock insight and deliver stronger, more sustainable partner engagement.

Melanie Parker | 16 Feb, 2026 | Trade Loyalty, B2B Loyalty, Loyalty Programmes, LoyaltyStream, B2B Loyalty Programmes, Trade Loyalty Platforms | B2B Loyalty, Customer Loyalty, Loyalty Programmes, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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