Introducing Emerald – the latest innovation designed to elevate engagement and shape member behaviour within your loyalty programme. With cutting-edge features that personalise interactions and incentivise meaningful actions, Emerald empowers brands to create deeper connections with their customers. Whether it's boosting retention or driving desired behaviours, this new product is set to transform how loyalty programmes influence and engage their members.

New features in Emerald release include target trackers, dynamic and static campaign account segments and Spin to Win campaign enhancements. These new enhancements provide administrators with powerful tools to customise and optimise their loyalty programmes. By offering more engaging content and creative options, these features are expected to significantly improve member participation and influence behaviour. The addition of target trackers and improved campaign management tools will enable administrators to deliver more personalised and effective loyalty strategies. 

Target Trackers 

Members can now monitor their progress towards specific targets set in any target campaign. This feature provides a visual representation of their achievements and remaining efforts, which is a significant motivator for continued participation. 

Enhanced Customisation 

Administrators can now fully personalise the visual appeal of their loyalty programme by setting custom page and row background colours. The addition of banner carousels enables the display of multiple promotional messages or offers in a rotating format, making it easier to capture attention and promote key initiatives.  

Custom Account Segments 

Administrators can create custom account segments using either static imports or dynamic metrics. These segments can be used in campaigns, vouchers, content and communications. This feature supports more precise targeting and personalisation, leading to better engagement rates and more effective campaigns.