Filter By Category

Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


Search

Archive by tag: Customer GrowthReturn
Melanie Parker

March 01, 2026

B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 

Promotional activity is one of the most effective tools for influencing trade customer behaviour, but only when it’s designed around how installers and contractors actually buy. Many businesses rely on discounts or broad email campaigns that fail to resonate. Yet in 2026, research suggests that data-driven, personalised incentives will outperform traditional promotions by a significant margin. Read our latest blog to find out more.
Read More
B2B Promotions That Actually Move the Needle: What Customers Respond To in 2026 
Melanie Parker | 01 Mar, 2026 | B2B Loyalty, B2B Loyalty Programmes, B2B Loyalty Marketing, Loyalty Marketing, B2B Customers, Customer Growth, Customer Retention, Customer Loyalty, Data-driven Loyalty, Customer Behavior-led Incentives, Incentive Rewards, Incentive Campaigns, gamification, Loyalty Programme Performance, Customer Engagement, Channel Incentives, Trade Marketing, Trade Loyalty Programmes | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Melanie Parker

February 24, 2026

Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 

If your current platform makes financial control difficult, it may be limiting your programme’s growth more than you realise. LoyaltyStream gives you the intelligence, transparency and autonomy you need to scale with confidence. Read our blog to find out more. 
Read More
Financial Transparency: The Missing Piece in Most B2B Loyalty Programmes 
Melanie Parker | 24 Feb, 2026 | B2B Loyalty, Loyalty Programmes, B2B Loyalty Programmes, Loyalty Marketing, Loyalty Insights, Customer Growth, Customer Retention, Customer Loyalty, Financial Transparency | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Stream Loyalty, Loyalty Marketing |
Laura Lloyd

February 22, 2026

The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 

In B2B sectors like renewables, plumbing, HVAC and building products, customer growth often feels unpredictable. Some months are strong; others dip without a clear reason why. But when you look closely, growth isn’t random, it’s behavioural. And loyalty programmes offer the structure to turn those behaviours into predictable revenue. Read the blog to find out more ...
Read More
The Loyalty Blueprint: How B2B Merchants Can Drive Consistent Customer Growth 
Laura Lloyd | 22 Feb, 2026 | Loyalty Blueprint, Trade Loyalty, B2B Loyalty, Trade Loyalty Programmes, Loyalty Marketing, Customer Retention, Customer Growth, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |
Laura Lloyd

December 29, 2025

Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine. 

B2B loyalty is entering a pivotal moment. As we look toward 2026, traditional points programmes and transactional incentives are no longer enough to drive sustainable growth. Buyers expect more; more relevance, more value, and more meaningful partnerships that extend beyond the contract. In this loyalty forecast for 2026, we explore how leading B2B organisations are transforming loyalty from a retention tactic into a true growth engine. From data-driven personalisation and ecosystem-based rewar...
Read More
Loyalty Forecast for 2026: Making B2B Loyalty a True Growth Engine. 
Laura Lloyd | 29 Dec, 2025 | Loyalty Marketing, 2026 Predictions, Customer Growth, Loyalty Programmes, Loyalty Programme Growth, Value-led Loyalty, Customer Loyalty, Customer Experience, Automation, AI, Hyper-personalisation, Customer Engagement, Bespoke Rewards, Gamification | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes |
Laura Lloyd

December 10, 2025

The 12 Days of Loyalty: A Year of Value Delivered by Stream 

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebration of the value, innovation, and impact we’ve delivered together. At Stream Loyalty, every milestone is driven by our mission to empower brands with intelligent loyalty solutions that create meaningful, lasting customer relationships. Join us as we look back on the highlights, successes, and insights that shaped the past twelve months and set the stage for an even stronger year ahead.
Read More
The 12 Days of Loyalty: A Year of Value Delivered by Stream 
Laura Lloyd | 10 Dec, 2025 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |
Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics 

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully. 
Read More
Loyalty Programmes: Getting Back to Basics 
Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |
Melanie Parker

February 03, 2025

How to Keep Members Engaged After the Festive Season Redemption Run 

The holiday season is a time of excitement, generosity, and plenty of reward redemptions. But what happens when the festive rush is over? Many businesses see a drop in engagement as customers return to their routines, making it crucial to have a solid post-holiday strategy in place. Keeping members engaged after the festive season requires more than just offering discounts—it’s about creating meaningful interactions, fostering loyalty, and ensuring continued value beyond the seasonal rush. ...
Read More
How to Keep Members Engaged After the Festive Season Redemption Run 
Melanie Parker | 03 Feb, 2025 | All, B2B Loyalty, Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, Loyalty Rewards, Loyalty, Customer Engagement, Loyalty Gamnification, Reward Redemption, Personalised Rewards, Referral Marketing | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Marketing |
Laura Lloyd

October 23, 2024

From Excavations to Engagement: How archaeology principles apply to our industry 

In archaeology, every excavation unearths layers of history, revealing hidden stories and deeper insights. But these same principles can also serve as a powerful metaphor for modern industries. Just as archaeologists meticulously sift through soil to uncover treasures of the past, businesses today must dig through data, trends, and customer behaviours to discover valuable insights. This blog explores how key archaeological practices - such as analysis, attention to detail, and contextual signifi...
Read More
From Excavations to Engagement: How archaeology principles apply to our industry 
Laura Lloyd | 23 Oct, 2024 | All, B2B Loyalty, Loyalty Marketing, Loyalty, Customer Loyalty, Customer Growth, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |
Melanie Parker

September 19, 2024

LoyaltyStream Emerald Product Release  

Introducing Emerald – the latest innovation designed to elevate engagement and shape member behaviour within your loyalty programme. With cutting-edge features that personalise interactions and incentivise meaningful actions, Emerald empowers brands to create deeper connections with their customers. Whether it's boosting retention or driving desired behaviours, this new product is set to transform how loyalty programmes influence and engage their members. Discover how Emerald can take your ...
Read More
LoyaltyStream Emerald Product Release  
Melanie Parker | 19 Sep, 2024 | Emerald Release, Loyalty Programmes, Customer Engagement, Customer Loyalty, Customer Growth, B2B Loyalty, All, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes |
Laura Lloyd

June 21, 2024

The Key to Launching a Successful Loyalty Programme 

This infographic provides a step-by-step guide to help you create a loyalty programme that not only attracts customers but also keeps them coming back. From understanding your audience to selecting the right rewards and promoting your programme, follow these essential steps to ensure your loyalty programme is a hit.
Read More
The Key to Launching a Successful Loyalty Programme 
Laura Lloyd | 21 Jun, 2024 | Loyalty Programmes, B2BLoyalty, Customer Engagement, Brand Loyalty, Onboarding, Customer Growth, Customer Retention, Customer Acquisition, Customer Satisfaction | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |
Page 1 of 2 FirstPrevious [1]

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

Resources





 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi