Customer loyalty is more than just a buzzword. Brands that succeed don’t just acquire customers; they keep them coming back, get them talking, and transform them into lifelong advocates. At Stream Loyalty, we believe that the key to unlocking this loyalty lies in a smart, strategic approach to referral campaigns. 

That’s why we’ve developed four powerful campaign strategies – Keep, Grow, Win and Engage – designed to support your loyalty programme at every stage of the customer journey. Here’s how each one can fuel your business growth while putting your customers at the centre of the story. 

Keep Campaigns – Nurturing Loyalty Through Tailored Engagement 

Retention is often more cost-effective than acquisition, and more rewarding in the long run. Keep campaigns are built with retention in mind, helping you to motivate and re-engage existing members through meaningful, personalised experiences. 

By leveraging customer insights and behavioural data, Keep campaigns allow you to deliver targeted rewards and timely communications that speak directly to individual preferences. Whether it’s reactivating lapsed members or surprising loyal customers with exclusive perks, these campaigns are about showing appreciation and keeping your brand top of mind. 

Top tips for motivating customer retention: 

• Reward the Right Person - Personalise metrics, rewards, and communication. Consider VIPs preferences and decision-making dynamics. 

• Keep it Simple - Keep earning metrics simple, like building customer profiles or gathering feedback. 

• Keep it Short - Use shorter campaign periods for tangible benefits (6-9 months). 

• Communicate - Ensure that your customer-facing teams understand the campaign. Articulate how customers earn, the available rewards, and benefits. 

• Make it Personal - Identify target behaviours and values. Tailor rewards, including tiered levels and bonus services. 

Examples of such strategies include: 

• Anniversary Bonus 

• Birthday Bonus 

• Points for Data 

• Points for Feedback 

• Points for Spend 

Grow Campaigns – Cultivating Sustainable Member Growth 

While acquisition is vital, not all growth is created equal. Grow campaigns focus on bringing in the right new members—those who align with your brand and are more likely to become loyal advocates. 

These campaigns often incentivise existing customers to refer friends or colleagues who are a natural fit. The result? A steady, sustainable expansion of your customer base, driven by trusted word-of-mouth and underpinned by a rewarding member experience. With Stream Loyalty, your referral strategy becomes a tool for long-term, scalable growth. 

Top tips to grow share of wallet 

• Bonus Targets - Help customers achieve targets with product and spend recommendations. Set tiered percentage growth targets to reward significant engagement and behaviour change. 

• SMART Targets - Set specific, measurable, achievable, realistic, and time-sensitive targets for each customer. 

• Head Start - Reward customers for their recent spending to kick-start their earning journey. Utilise goal gradient theory for quick engagement. 

• Visualise - Use target trackers to help customers visualise their progress and what’s needed to unlock rewards. 

• Communicate - Ensure that your customer-facing teams understand the campaign. Articulate how customers earn, and what rewards and benefits are available. 

Examples of campaigns available for these strategies include:  

• Leaderboards 

• Multiplier Bonus 

• Order Frequency Growth 

• Order Frequency Bonus 

• Points for % Growth Target 

• Points for £ Growth Target 

• Points for Products 

• Points for Purchase Type 

• Points for Referrals – Orders Placed 

• Points for Reviews 

• Points for Transactional Value 

Win Campaigns – Accelerating Customer Acquisition 

When you’re looking to make an impact fast, Win campaigns offer a powerful solution. These short-term, high-impact campaigns are designed to drive rapid acquisition, often around product launches, promotions or seasonal peaks. 

With compelling incentives and smart targeting, Win campaigns spark excitement and urgency, encouraging members to act quickly and bring others along for the ride. Whether you’re entering a new market or hitting ambitious growth targets, this approach gets results, fast. 

Top tips to win new customers 

• Aspirational Rewards - Increase the value of rewards as customers complete activities. Include larger, more aspirational rewards at each level to boost participation. 

• Awareness - Encourage customers to share your brand, provide content, and refer others. 

• Gamification - Use a simple visual process to help customers understand what they need to do. 

• Tiered Process - Progressing through the game increases earning potential. Share insight into end-of-process rewards to build excitement and anticipation. 

• Keep it Short - Set timescales for each activity, motivating customers to move forward. Use the loss principle to encourage customers who haven’t unlocked the next level. 

Examples of campaigns available for these strategies include:  

• Lapsed Customer Bonus 

• Points for Referrals – Account Creation 

• Points for Referrals – Link Sharing 

• Points for Testimonials 

• Welcome Bonus 

Engage Campaigns – Driving Deeper Connections Through Gamification 

Let’s face it—loyalty needs to be fun. That’s where Engage campaigns come in. By introducing gamification into your loyalty programme, you can spark curiosity, competition and connection among your members. 

Think points, badges, leaderboards, and challenges—all designed to keep your community engaged and active. These campaigns don’t just reward transactions; they reward interactions, encouraging members to explore more, share more, and stay connected with your brand. 

Top Tips to enhance customer engagement 

• Make it Clear - Set clear objectives for your gamified experience, like boosting purchases, engagement, or referrals. Include progress trackers for customers to monitor their advancement and know how to achieve their goals. 

• An Interactive Experience - Create an interactive and rewarding experience. Let customers earn points, badges, or perks for actions like purchases, referrals, or engagement. Offer tangible benefits to encourage ongoing participation. 

• Personalised - Customise the experience for each customer using their preferences, behaviours, and demographics. Tailor challenges, rewards, and communication to match individual interests, fostering a sense of value and motivation for deeper engagement. 

• Exciting Rewards - Launch short-term gamification campaigns with enticing rewards to instil urgency and anticipation. Break larger goals into smaller, attainable milestones to sustain momentum and customer engagement throughout the campaign. 

• Community Engagement - Encourage community through social sharing, collaboration, and friendly competition. Let members share achievements and experiences on social media, expanding your gamified initiatives’ reach and attracting new participants. 

Examples of campaigns available for these strategies include:  

• Points for Prize Draw 

• Spin to Win 

Why Choose Stream Loyalty? 

At Stream Loyalty, we combine strategic thinking with powerful technology to help brands build loyalty that lasts. Our tailored referral campaign strategies are designed to adapt to your goals, whether that’s retaining top customers, expanding your reach, or creating immersive member experiences. 

With Keep, Grow, Win and Engage campaigns at your fingertips, you’ll be equipped to build a loyalty programme that delivers on every level. 

Ready to transform your loyalty strategy? 
Visit www.streamloyalty.com to learn more about our referral campaign products or get in touch to start your journey.