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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: Loyalty TechnologyReturn

Laura Lloyd

October 22, 2026

The Biggest Barrier to B2B Loyalty? The Fear of Commitment

For many businesses, the biggest obstacle to introducing B2B loyalty isn't a lack of interest or an inability to see the potential commercial benefits. It's the fear of committing to something before they know whether it will work. This new blog from Stream Loyalty looks at why your first loyalty initiative doesn't have to be your forever programme.

Laura Lloyd | 22 Oct, 2026 | B2B Loyalty, Loyalty Strategy, Customer retention, Commercial Growth, Loyalty Technology, Customer Engagement, Loyalty Programme | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Mark Maclure

October 16, 2026

Five Misconceptions About B2B Loyalty Software – and Why It Might Be Simpler Than You Think

In this blog we explore five common misconceptions that could be holding businesses back from making more of B2B loyalty. From implementation and internal resources to data and commercial value, we demonstrate that developing a B2B loyalty programme doesn't necessarily require the operational upheaval, resources or technical readiness you might expect.

Mark Maclure | 16 Oct, 2026 | B2B Loyalty, Loyalty Software, Loyalty Technology, Customer Retention, Loyalty Strategy | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

October 14, 2026

B2B Loyalty Without the Overwhelm

When businesses begin exploring B2B loyalty software, they can quickly find themselves confronted with an extensive range of features, technical terminology and sophisticated programme capabilities. Your loyalty programme should be as simple or as sophisticated as your business needs it to be. Whether you're introducing your first customer loyalty initiative or developing an established programme, the starting point should always be the same: What are you trying to achieve?

Laura Lloyd | 14 Oct, 2026 | Loyalty Software, B2B Loyalty, Loyalty Programmes, B2B Loyalty Technology, Customer Loyalty, Loyalty Strategy, Stream Loyalty, Loyalty Technology, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Melanie Parker

February 25, 2026

The Fuchsia Release: Control, Confidence, and Customer Centric Innovation

At Stream Loyalty, we’ve always believed that loyalty technology should feel supportive rather than complicated – something that helps programme managers do their best work and gives members a smooth, rewarding experience. With the release of Fuchsia, we’ve continued to evolve LoyaltyStream® with that principle at the centre of every decision. Read more to see how Fuchsia can make your loyalty programme bloom this spring!

Melanie Parker | 25 Feb, 2026 | B2B Loyalty, Software Update, Loyalty Programme Update, Software Enhancement, Smarter Software, Loyalty Technology, Customer-centric Innovation | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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