It’s been a few weeks since Fee Robson joined the Stream team, and she has already made a strong impression across the business. As we continue to grow our capabilities in data, insight and programme performance, Fee’s arrival marks another important step in helping both our teams and our clients make smarter, evidence-based decisions that drive measurable loyalty outcomes. 

With a background in telecoms and a passion for turning complex data into practical actions, Fee brings a fresh perspective to the business. Her focus on identifying efficiencies, uncovering opportunities and supporting data-led decision making will play a valuable role as we continue to evolve our loyalty offering and deliver even greater value for clients. 

We caught up with Fee for a few quick-fire questions to see how she is getting on: 

• What is your name?  
  • Fee Robson 
• Your profession?  
  • Data Analyst 
• What attracted you to Stream Loyalty in the first place? 
  • After 5 and a half years in telecoms I was looking for a new industry to be able to explore and grow with. Stream offers a product to clients that's unique and innovative; I wanted to be able to add to that success! 
• What’s been your biggest surprise about working at Stream so far? 
  • The excellent data quality! Companies are often faced with lots of incomplete or inconsistent data which makes it exceedingly difficult to know where to start before it's in a position to be analysed. While I might not know where everything is yet; I know it's there! 
• How would you describe the team culture in three words? 
  • Collaborative, innovative & engaging. 
• What have you enjoyed most during your first few weeks? 
  • Seeing how the whole team comes together to solve challenges quickly and efficiently! 
• Which part of your role are you most excited about? 
  • I'm looking to being able to add measurable value to the team and our clients, whether that's finding time saving opportunities internally or evidence based promotional opportunities. 
• If you could describe Stream to a friend in one sentence, what would you say? 
  • Bespoke and innovative loyalty programmes; it's not just about giving out points; the programmes are designed to improve customer engagement which is bigger than just spending more. 
• Tea or coffee — and what’s your go-to office snack? 
  • Coffee. I've recently found Salt & Vinegar crispy peanuts; very moreish!  
• What are you hoping to achieve in your first six months? 
  • To gain a strong understanding of the business and the challenges that are facing Steam and our clients, which will enable me to conduct analysis that actually helps teams solve real problems, shows clear results, and sets up simple processes we can keep using. 

As our new Data Analyst, Fee further strengthens Stream Loyalty’s growing capability in insight, reporting and programme performance analysis. Data plays a critical role in modern loyalty strategy, helping businesses better understand customer behaviour, identify trends, optimise engagement and measure ROI more effectively. Fee’s analytical mindset and practical approach will help us continue to enhance the way we use data across client programmes, supporting smarter decision making, improved operational efficiencies and stronger commercial outcomes for our clients. 

Director of Operations and Strategy, Melanie Parker, said: 
“Fee has settled into the business incredibly quickly and has already demonstrated a fantastic approach to collaboration and problem solving. As we continue to expand both our platform capabilities and the level of strategic support we provide clients, strengthening our analytical expertise is an important part of that journey. Fee brings a great balance of technical capability, curiosity and commercial thinking, and we’re excited to see the impact she will have across both Stream and our client programmes.” 

By coincidence, many new Streamies experience one of our team events within their very first few days at Stream — whether that’s our annual kick-off event, team away days or Christmas celebrations. It has become a great way for new starters to build relationships quickly in a more relaxed but still collaborative environment, with teamwork and shared problem solving at the heart of the experience. Fee’s onboarding was no exception. Her very first day coincided with our annual kick-off event, which focused heavily on collaboration, innovation and openly discussing both opportunities and challenges across the business. The team spent the day sharing ideas, feedback and future plans before heading into Oxford for a team activity - “Through the Looking Glass”, a team-based escape room and treasure hunt challenge. 

Fee is a fantastic fit for the team and our culture. A few weeks later, it already feels like she has always been part of the Stream team. Cultural alignment remains an important part of how we recruit at Stream Loyalty; we value people who genuinely embody our collaborative, supportive and forward-thinking approach - values that are equally important to both our team and our clients. 

As Stream Loyalty continues to grow, we are always interested in speaking with talented individuals who are passionate about customer engagement, loyalty, data, technology and delivering exceptional client experiences. If you are looking for your next opportunity and want to be part of a collaborative and ambitious team, we would love to hear from you. Keep an eye on future recruitment opportunities or get in touch for an informal conversation about joining the Stream journey.