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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Customer BehaviourReturn
Melanie Parker

September 15, 2026

Purpose with a Payback: How Loyalty Programmes Can Deliver Commercial Value While Supporting the Causes That Matter 

Business is evolving and loyalty can evolve alongside to support commercial objectives. This blog looks into the growing pressure businesses are under to demonstrate that they are making a positive contribution to communities both locally and globally – whether that means reducing waste, supporting local causes, improving sustainability or giving customers the opportunity to contribute to causes they care about.
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Purpose with a Payback: How Loyalty Programmes Can Deliver Commercial Value While Supporting the Causes That Matter 
Melanie Parker | 15 Sep, 2026 | B2B Loyalty, Purpose-led Loyalty, Environmental Social and Governance Commitments, Customer Behaviour, Customer Retention, Customer Loyalty, Reward Behaviours, Loyalty Programmes, Commercially Effective Loyalty, Strategic Customer Behaviour, Retention, Advocacy | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |
Laura Lloyd

September 10, 2026

What the Best B2B Loyalty Platforms Are Investing In 

B2B loyalty has moved well beyond points, rewards and a catalogue. The best B2B loyalty platforms are investing in much more than new reward functionality.  The strongest programmes are increasingly expected to influence customer behaviour, capture valuable channel data, support sales teams and demonstrate measurable commercial impact. And as expectations of loyalty change, the technology behind those programmes has to change too. 
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What the Best B2B Loyalty Platforms Are Investing In 
Laura Lloyd | 10 Sep, 2026 | B2B Loyalty, Customer Loyalty, Customer Data, Customer Intelligence, Personalised Loyalty, Loyalty Programmes, Customer Behaviour, Dynamic Loyalty, Loyalty Programme Integration, Customer Experience, Flexible Reward Ecosystems, Gamification, Loyalty Measurement, Loyalty Mechanics, Commercial Engagement Platform | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty, Loyalty Marketing |
Melanie Parker

July 06, 2026

Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement 

Sustainability isn't just about big corporate initiatives, it’s about the everyday choices we all make. Whether it's recycling more, supporting local communities, choosing more sustainable products or giving back to charity, positive habits add up over time. Businesses are beginning to recognise this too, with many using loyalty programmes to encourage and reward behaviours that benefit both customers and the wider community. We investigate this more in our latest blog.
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Sustainability and ESG-Linked Loyalty: The Next Evolution of B2B Engagement 
Melanie Parker | 06 Jul, 2026 | B2B Loyalty, ESG-linked Loyalty, ESG Loyalty, ESG, Environmental Social and Governance, Loyalty Programmes, Sustainability in Loyalty, Sustainable Loyalty, Ethical Loyalty, Customer Loyalty, Customer Behaviour, Loyalty Behaviour, Behaviour Change Loyalty, Behavioural Rewards, Customer Engagement | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |
Laura Lloyd

May 20, 2026

Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability 

We’re delighted to officially welcome Fee Robson to the Stream team as our new Data Analyst.  Fee joins us with a strong analytical background and a passion for turning data into meaningful, practical insight that helps businesses make smarter decisions.  Read more about her first few weeks ...
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Meet Fee Robson: Strengthening Stream Loyalty’s Insight & Analytics Capability 
Laura Lloyd | 20 May, 2026 | Data Analysis, Loyalty Programme Performance, Loyalty Strategy, Customer Engagement, Customer Behaviour, Data Metrics, Data-driven Analytics, Data-driven Loyalty, New Starter, Recruiting For Success | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Mark Maclure

March 02, 2026

It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control 

Most loyalty managers don’t want to be developers, analysts or project managers. They want to create exceptional customer experiences. They want to drive behaviour change. They want to work with suppliers to deliver high-impact promotions. And they want the freedom to test, iterate and improve. This blog explains how LoyaltyStream® can do just this.
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It Shouldn’t Be This Hard: Why Loyalty Managers Deserve Tech They Can Actually Control 
Mark Maclure | 02 Mar, 2026 | Customer Experience, Behaviour Change, Customer Engagement, UX, B2B Loyalty, Loyalty Management, Loyalty Programmes, Loyalty Platforms, Customer Behaviour Change | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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