As we rocket into 2020, there is a real buzz about the Stream office. With new projects for existing clients and a sprinkling of new clients added to the mix, interviews for 3 new roles as the team expands and research and analysis happening across the board, there is a real excitement as to what this year will bring.

We are often asked, does loyalty really work? Or the more important question, ‘does a loyalty programme really change behaviours?’ and the answer is yes! Analysis from one of our programmes throughout the last 12 months saw a spend shift of 61% towards qualifying products.

When you devise a loyalty programme, it can be difficult to decide the ‘what’ that customers will get in return for the loyalty and whether the customers will see value in that reward. One of our studies from late 2019 proved that customers who redeem their points, purchase 3 times as many brands, spent over double the average spend value AND purchased 2.3 times more often than non-redeemed. So where does the value lie?

The key is in understanding the motivations of the customers, is it free product or is it something that will reward them or their team. We know that technology and gadgets always perform well in the reward stacks, but interesting 16% of the rewards redeemed during November were items that could easily be shared amongst teams such as team experiences and large luxury hampers.

A number of the team are working on an exciting new product that will launch at the Marketing B2B Expo this March. Our new RewardShop will mean that short, tactical campaigns can be run quickly with the ability to reward the audience.

Have you heard of Baku? For those F1 supporters you probably have as it has hosted the Grand Prix since 2017, but for the rest of us, it is a new destination for us. One of our Event Managers has just had the pleasure of visiting the Capital City on the Caspian Sea, Azerbaijan.

An emerging destination, Baku already provides visitors with warm friendly hospitality, exceptional hotels, and fine cuisine. Its location provides a fascinating insight to that unique part of the world - a crossroads in every sense - East really does meet West in Baku!

About the Author

Mark Maclure

Mark Maclure

Mark is a thought leader and shaper, and regularly speaks at seminars in different industry sectors on loyalty strategy, customer engagement, channel relationships and overall performance improvement.

Related

How Loyalty Software Transforms Customer Retention Strategies 

How Loyalty Software Transforms Customer Retention Strategies 

In today's competitive market, customer retention is more crucial than ever. Traditional methods...

Read More
The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern st...

Read More
The Evolution of Loyalty - A Timeline of Transformation

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this i...

Read More
Time - The Days The World Stood Still

Time - The Days The World Stood Still

How often have we all wished for the world to stop turning so we could get a few more things done, c...

Read More
Heartstrings or Purse Strings? What Drives Customer Dedication?

Heartstrings or Purse Strings? What Drives Customer Dedication?

In this blog, Mark assesses how building emotional loyalty is pivotal in fostering deeper connection...

Read More
Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

Beyond the Advent Calendar: Unlocking New Potential with Customer Loyalty Programmes 

In the festive rush, advent calendars are a cherished tradition, building excitement one day at a ti...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content