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Archive by author: Melanie ParkerReturn
Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.
Melanie Parker

October 12, 2021

Using Loyalty To Drive Customer Growth

A Stream Loyalty ‘GROW’ Campaign Guide
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Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity
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Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it.
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Melanie Parker

February 01, 2021

A Busy Start to The Year

It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we were thankful. With the grey skies and consistent mud and rain, January seemed to be as long as a normal year but we’ve got through and emerged with some exciting news to share with you this month.
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Melanie Parker

December 10, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.
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Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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Melanie Parker

November 04, 2020

Loyalty Communication Tips

Our top 10 tips on loyalty communications from how to plan to delivery to content. Don't leave anything to chance.
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Melanie Parker

September 09, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

Discover how manufacturers can build loyalty with pet owners
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Melanie Parker

August 25, 2020

Chatbots: How to Design for Success

Chatbots are increasingly becoming a “must have” for almost any size of business. We are now working with the Microsoft AI and bot teams so thought we would share some thoughts on Chatbots
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