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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by author: Melanie ParkerReturn

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Melanie Parker

April 29, 2024

Loyalty in the Age of Bots: Navigating Human and AI Preferences in Customer Programmes

In a time where artificial intelligence (AI) permeates almost every aspect of our personal and business lives, loyalty strategists face a unique set of challenges. The integration of AI assistants like Alexa, Siri, and ChatGPT into daily routines has transformed how customers interact with brands and make purchasing decisions. How can loyalty programmes remain appealing not just to customers, but to the AI bots they frequently use?

Melanie Parker | 29 Apr, 2024 | AI, Artificial Intelligence, Bots, Digital, Loyalty, Engagement | B2B Loyalty, Loyalty Programmes |

Melanie Parker

April 22, 2024

Innovations in Loyalty: Trends to Watch in 2024

In this blog we embark on a journey to explore the cutting-edge innovations and trends that are set to shape the loyalty landscape in 2024 and beyond. From advancements in data analytics and AI-driven personalisation to the rise of experiential loyalty and sustainability-focused initiatives, we delve into the key developments that are poised to revolutionise how businesses approach loyalty in the coming year.

Melanie Parker | 22 Apr, 2024 | All, B2B Loyalty, Loyalty Mechanics, Rewards and Mechanics, Customer Loyalty, Augmented Reality, Virtual Reality, Artificial Intelligence, Experiential Rewards, Sustainable Loyalty, Voice Commerce Integration, Health and Well-being Incentives, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics |

Melanie Parker

April 11, 2024

Security Measures in Modern Loyalty Programmes; why you need to safeguard your loyalty programme

The importance of implementing robust security measures to safeguard your loyalty programme cannot be overstated. This blog will guide you through essential security measures for safeguarding modern loyalty programmes.

Melanie Parker | 11 Apr, 2024 | All, IT Security, Loyalty Programme Security, B2B Loyalty, Loyalty Programmes, 2FA, SSL, Security Breach | B2B Loyalty, Customer Loyalty, Loyalty Insights and Statistics, Loyalty Programmes |

Melanie Parker

March 28, 2024

The Evolution of Loyalty - A Timeline of Transformation

Embark on a fascinating journey through the evolution of loyalty programmes as illustrated by this infographic. From traditional stamp cards to modern apps, it's been a wild ride of customer loyalty leading to real return on investment in the modern age. And the best part? It's far from over!

Melanie Parker | 28 Mar, 2024 | All, B2B Loyalty, Loyalty Programmes, Loyalty Insights | B2B Loyalty, Customer Loyalty, Loyalty Programmes |

Melanie Parker

March 21, 2024

Time-Travelling Through Tiers: The Fascinating Evolution of Loyalty Programmes

This blog seeks to explain the progression of loyalty programmes, focusing on the significance of tier names and how they can shape the customer experience.

Melanie Parker | 21 Mar, 2024 | All, B2BLoyalty, LoyaltyProgrammes, CustomerLoyalty, CustomerEngagement, LoyaltyTiers | Customer Loyalty, Loyalty Programmes |

Melanie Parker

March 07, 2024

From Stamps to Apps: The Remarkable Journey of Loyalty Programmes Through the Ages

Come with us on a journey through the ages of loyalty; from stamps to apps - it's been a rollercoaster ride of repeat business leading to real ROI, and it's not over yet!

Melanie Parker | 07 Mar, 2024 | LoyaltyThroughTheYears, GreenShieldStamps, LoyaltyProgammes, CustomerLoyalty, FromStampsToApps, #B2BLoyalty | B2B Loyalty, Loyalty Programmes |

Melanie Parker

February 20, 2024

What Does a Good User Interface in Customer Loyalty Look Like? An interview with Lewis Bint

I sat down with Lewis Bint, our Graphic Designer and the cog in Stream's wheel that keeps our brand identity on track, to dig deep into what a good user interface looks like and how good UI affects user engagement and B2B customer loyalty.

Melanie Parker | 20 Feb, 2024 | Customer Loyalty, B2B Loyalty, Loyalty Software | Loyalty Programmes, Stream Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Melanie Parker

February 14, 2024

Navigating the Complexities of B2B Loyalty Programmes

Join us in a deep dive into member participation and engagement. We will illustrate how loyalty programmes should be pivotal in your strategy for nurturing long-term partnerships and delivering mutual value in B2B relationships, and explain why the apparent complexities are worth navigating.

Melanie Parker | 14 Feb, 2024 | B2B Loyalty, Loyalty Programmes, Loyalty Insights | B2B Loyalty, Loyalty Programmes, B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Customer Loyalty |

Melanie Parker

February 07, 2024

The Power of Loyalty in B2B: A Strategic Approach to Customer Retention

Loyalty isn't just about rewards and points; it's about creating lasting relationships that benefit both parties. This article looks to explore the advantages of loyalty programmes designed to improve customer retention in B2B settings. Learn how to embrace the power of loyalty in your B2B strategy and watch as it transforms not just your customer relationships, but your entire business landscape.

Melanie Parker | 07 Feb, 2024 | Loyalty, B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Retention, B2B Loyalty, Customer Retention, Customer Loyalty |

Melanie Parker

December 18, 2023

Empowering Your Employees: How the Customer Contact Centre can embed long-lasting loyalty

We know how important it is to the success of your loyalty programme to ensure that your employees are working alongside you in delivering your vision and your message. Our Premium LoyaltyStream software is deployed with a unique Customer Contact Centre (CCC), to enable internal audiences to monitor and manage their customer's loyalty journeys.

Melanie Parker | 18 Dec, 2023 | Customer Loyalty, B2B | Loyalty Programmes, Customer Retention, Internal Loyalty, Internal Loyalty, Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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