News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by author: Melanie ParkerReturn

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Melanie Parker

February 09, 2022

Customer Communication - Wednesday Wisdom

Jo hosted our Wednesday Wisdom on Wednesday 9th February and reported on Stream’s communication system.

Melanie Parker | 09 Feb, 2022 | All, Wednesday Wisdom |

Melanie Parker

November 01, 2021

Using Loyalty To Motivate Customer Retention

A Stream Loyalty ‘KEEP’ Campaign Guide

Melanie Parker | 01 Nov, 2021 | Loyalty, Loyalty Marketing, All |

Melanie Parker

October 25, 2021

Using Loyalty To Inspire Customer Acquisition

A Stream Loyalty ‘WIN’ Campaign Guide

Melanie Parker | 25 Oct, 2021 | Loyalty, Loyalty Marketing, All |

Melanie Parker

October 12, 2021

Using Loyalty To Drive Customer Growth

A Stream Loyalty ‘GROW’ Campaign Guide

Melanie Parker | 12 Oct, 2021 | Loyalty, Loyalty Marketing, All |

Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity

Melanie Parker | 24 May, 2021 | all, loyalty |

Melanie Parker

April 12, 2021

Loyalty Fraud and How to Combat It

Melanie’s latest article, looks at how loyalty fraud can impact you as a business and what measures you can put in place to combat it.

Melanie Parker | 12 Apr, 2021 | All, Loyalty, Loyalty Measurement, Loyalty Tips, Customer Loyalty |

Melanie Parker

February 01, 2021

A Busy Start to The Year

It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we were thankful. With the grey skies and consistent mud and rain, January seemed to be as long as a normal year but we’ve got through and emerged with some exciting news to share with you this month.

Melanie Parker | 01 Feb, 2021 | Loyalty, Agency Life, All |

Melanie Parker

December 09, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.

Melanie Parker | 09 Dec, 2020 | All, Loyalty, Loyalty Measurement, Loyalty Tips, Loyalty Communications |

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?