The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. Let’s explore the highlights of this exciting release and how they can transform your customer engagement strategies. 

Key Features of the Jade Release 

1. Countdown Calendar: Building Anticipation 

The much-anticipated Countdown Calendar is a dynamic tool designed to create urgency around promotions, events, or special offers. Perfect for campaigns like advent calendars or seasonal events, this feature guarantees excitement and ongoing member interaction. 

Features: 

• Customisable Windows: Set unique rewards, images, and colours for each day. 
• Responsive Design: Optimised for mobile and desktop views. 
• Reward Variety: Choose from messages, loyalty currency, external prizes, or Reward Shop codes. 

Benefits: 

• Drives consistent engagement throughout the campaign. 
• Enhances member satisfaction with daily rewards. 

2. Voucher Management: Precision Marketing 

The updated voucher system enables targeted delivery of personalised discount codes, aligning seamlessly with your marketing goals. 

Voucher Types: 

• Shared Codes: Universal codes visible to all eligible members. 
• Assigned Codes: Pre-assigned unique codes for specific members. 
• Claimed Codes: Codes generated or claimed on request. 
• Earned Codes: Codes awarded as part of campaigns, tied to loyalty currency. 

Use Cases: 

• Encourage purchases with exclusive discounts. 
• Foster retention with targeted rewards. 

Deployment: Fully integrated into the platform upon release. 

3. Enhanced Gamification: Scratch Cards and Spin to Win 

Gamification meets loyalty with updated Scratch Cards and Spin to Win games. Both tools provide members with fun, interactive ways to engage with your brand. 

Scratch Cards: 

• Choose grid sizes (e.g., 3x3 or 4x4). 
• Configure rewards, odds, and design elements. 
• Set redemption costs using loyalty currency. 

Spin to Win: 

• Customise wheel segments with rewards and probabilities. 
• Integrate seamlessly with campaigns or Reward Shops. 

Benefits: 

• Encourages repeat interactions with gamified experiences. 
• Boosts brand loyalty through memorable engagement. 

4. Flexible Profile Forms 

The new profile forms offer unmatched flexibility, allowing programme managers to tailor registration and account profile forms for specific audiences. 

Features: 

• Create multiple forms for different programmes. 
• Add profile fields, text, and segmentation options. 
• Define editability and mandatory requirements. 

Benefits: 

• Capture more relevant member data. 
• Streamline the user journey for higher satisfaction. 

5. Target Campaigns: Smarter Goal Setting 

Target Campaigns now include expanded options to set default targets for all members or specific groups. 

New Features: 

• Reoccurrence Options: One-off, rolling, monthly, or quarterly targets. 
• Flexible Reward Releases: Manual, automatic, or bespoke schedules. 
• Group Rewards Splitting: Distribute rewards proportionally by spend. 

Use Case: Launch campaigns with tiered goals to incentivise higher spend and retention. 

6. Advanced Management Tools 

• Redemption Thresholds: Limit reward redemptions by shop or account segment to channel spending effectively or encourage tier upgrades. 
• Impersonation Mode: Support members better with the ability to impersonate accounts, allowing internal teams to view the platform as members see it. 
• Test Accounts: Mark accounts as test profiles to experiment with new features without affecting live data. 

7. Reporting and Insights 

This release brings several enhancements to reporting capabilities, helping you track performance and member behaviour with greater clarity. 

Key Updates: 

• Sign-in Reports: Analyse engagement trends with last sign-in data. 
• Historic Profile Changes: Monitor edits to member data for transparency. 
• Redemption Behaviour: Improved readability of key reports. 

Transforming Engagement with Jade 

The Jade release reflects a commitment to innovation and customer feedback. With tools like gamification, enhanced personalisation, and robust management capabilities, LoyaltyStream® helps businesses craft impactful loyalty programmes that resonate with members. 

Take Action Today! 

Discover how these new features can elevate your loyalty strategies. Contact your Account Manager for a full demo or to activate any add-ons like the Countdown Calendar, Scratch Cards, or redemption thresholds.