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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: Loyalty RewardsReturn

Laura Lloyd

June 15, 2026

Behavioural Loyalty is Overtaking Spend-based Loyalty

For decades, B2B loyalty programmes have rewarded customers based on how much they spend. But as customer relationships become more complex, leading organisations are shifting towards behavioural loyalty - rewarding actions such as product adoption, training, engagement, and advocacy that help drive long-term value, retention, and growth, even when they don't generate immediate revenue.

Laura Lloyd | 15 Jun, 2026 | Behavioural Loyalty, Transactional Loyalty, B2B Loyalty, Loyalty Marketing, Loyalty Programmes, Customer Loyalty, Customer Engagement, Customer Lifetime Value, Long-term Account Growth, Loyalty Rewards, Loyalty Mechanics, Spend-based Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Marketing |

Mark Maclure

June 09, 2026

Gamification Is Finally Becoming Serious in B2B Loyalty

For years, gamification in B2B loyalty programmes was often dismissed as too “consumer-like” for professional audiences. Many organisations assumed installers, distributors, resellers, dealers, and channel partners would not engage with mechanics traditionally associated with mobile apps and consumer retail loyalty. That perception is changing rapidly. Today’s most successful B2B loyalty programmes are increasingly adopting gamification, not as a gimmick, but as a strategic behavioural to...

Mark Maclure | 09 Jun, 2026 | Gamification, B2B Loyalty, Loyalty Marketing, Customer Engagement, Customer Loyalty, Behavioural Loyalty, Loyalty Rewards, Rewards and Mechanics, Loyalty Programmes, B2B Gamification |

Laura Lloyd

May 27, 2026

Loyalty Is Shifting from “Rewards” to Revenue Growth Platforms...that changes everything

For years, B2B loyalty programmes were often viewed as “nice-to-have” marketing initiatives. They sat alongside campaigns, promotions, and seasonal incentives, useful for engagement, but rarely considered commercially critical. That perception is changing rapidly. Businesses are no longer investing in loyalty simply to distribute points and rewards. They are building ecosystems designed to influence behaviour, strengthen channel relationships, and generate measurable commercial outcome...

Laura Lloyd | 27 May, 2026 | Loyalty Programmes, Loyalty Marketing, Loyalty Rewards, Strategic Loyalty, Data-driven Revenue Growth, Customer Engagement, Customer Loyalty, Behavioural Loyalty, Lifetime Partner Value, Loyalty Ecosystems, B2B Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes |

Laura Lloyd

April 27, 2026

The Power of Loyalty: Inside Lenovo LEAP

In our ongoing exploration of loyalty in the streaming age, we began with the foundations of what makes loyalty programmes truly effective, before going inside My John Lewis to see those principles brought to life in a B2C context. Now, we turn our attention to the world of B2B loyalty. In this third instalment of the Stream Loyalty series, Lenovo LEAP becomes our first B2B case study — offering a compelling look at how loyalty strategy translates when the audience is businesses, not consumers.

Laura Lloyd | 27 Apr, 2026 | Lenovo LEAP, B2B Loyalty, LoyaltyStream, Earn and Learn Loyalty, Loyalty Ecosystem, Loyalty Rewards, Customer Engagement, Loyalty Engagement, Gamification | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Stream Loyalty |

Mark Maclure

March 23, 2026

ROI of B2B Loyalty: What Good Looks Like in Trade Industries

Loyalty programmes must prove commercial value, not just participation. In trade, ROI is clarity – predictable lifts in frequency, average order value, product mix, and retention – measured against cost and liability. Find out more in this blog which looks at tying rewards to measurable outcomes.

Mark Maclure | 23 Mar, 2026 | Trade Loyalty, Loyalty Rewards, Measurable Outcomes, Engagement Rate, Customer Engagement, Loyalty Programmes, B2B Loyalty, Loyalty Growth, Loyalty ROI | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Stream Loyalty |

Mark Maclure

January 17, 2026

Why Rewards Matter More Than Ever in 2026

Rewards are a strategic lever for engagement, behaviour change, and financial control in B2B loyalty programmes. As budgets tighten and expectations rise, cost pressures are driving organisations to seek more effective reward strategies to maintain profitability and customer engagement. Economic volatility, rising acquisition costs and product commoditisation are making reward programmes increasingly important in 2026, as brands look for ways to retain customers and build resilience.

Laura Lloyd

December 10, 2025

The 12 Days of Loyalty: A Year of Value Delivered by Stream

As we reflect on another remarkable year, we’re excited to share our 12 Days of Loyalty; a celebration of the value, innovation, and impact we’ve delivered together. At Stream Loyalty, every milestone is driven by our mission to empower brands with intelligent loyalty solutions that create meaningful, lasting customer relationships. Join us as we look back on the highlights, successes, and insights that shaped the past twelve months and set the stage for an even stronger year ahead.

Laura Lloyd | 10 Dec, 2025 | Loyalty Marketing, B2B Loyalty, Loyalty Programmes, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention |

Mark Maclure

June 02, 2025

Loyalty Programmes: Getting Back to Basics

A thoughtfully structured loyalty programme can significantly boost customer retention, profitability, and brand advocacy. In this blog, I’ll explore the core elements of effective loyalty programmes and share practical advice on designing, launching, and managing them successfully.

Mark Maclure | 02 Jun, 2025 | Loyalty Marketing, Customer Loyalty, Customer Retention, Customer Growth, Loyalty Programmes, B2B Loyalty, Customer Engagement, Loyalty Strategy, Customer Satisfaction, Loyalty Rewards | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Stream Loyalty, Loyalty Marketing |

Laura Lloyd

May 26, 2025

Loyalty Programmes: Spring into Rewards with Fresh Updates for a New Season at Stream Loyalty

At Stream Loyalty, we’re always looking for ways to keep our Reward Shop fresh, engaging, and aligned with what your members truly value. Just like spring symbolises renewal, this season presents an ideal moment to reinvigorate our reward offerings and add some excitement to our programme. Loyalty programmes can convert points into cash rewards, adding another layer of incentive for members.

Melanie Parker

February 03, 2025

How to Keep Members Engaged After the Festive Season Redemption Run

The holiday season is a time of excitement, generosity, and plenty of reward redemptions. But what happens when the festive rush is over? Many businesses see a drop in engagement as customers return to their routines, making it crucial to have a solid post-holiday strategy in place. Keeping members engaged after the festive season requires more than just offering discounts—it’s about creating meaningful interactions, fostering loyalty, and ensuring continued value beyond the seasonal rush. ...

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

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