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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Archive by tag: Loyalty SoftwareReturn

Laura Lloyd

October 26, 2026

From Insight to Action: How to Start a B2B Loyalty Programme That Grows With You

Over the past few weeks, we’ve explored some of the assumptions that can make B2B loyalty seem more complicated than it needs to be or, actually, is. An important question still remains - where do you actually start? In this last blog of the series we look at where to start to create a successful, measurable, commercially effective loyalty programme.

Laura Lloyd | 26 Oct, 2026 | B2B Loyalty, Loyalty Strategy, Customer Retention, Customer Engagement, Commercial Objectives, Loyalty Programmes, Commercial Growth, Measurable Loyalty, Loyalty Metrics, Loyalty Software | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

October 16, 2026

Five Misconceptions About B2B Loyalty Software – and Why It Might Be Simpler Than You Think

In this blog we explore five common misconceptions that could be holding businesses back from making more of B2B loyalty. From implementation and internal resources to data and commercial value, we demonstrate that developing a B2B loyalty programme doesn't necessarily require the operational upheaval, resources or technical readiness you might expect.

Mark Maclure | 16 Oct, 2026 | B2B Loyalty, Loyalty Software, Loyalty Technology, Customer Retention, Loyalty Strategy | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Laura Lloyd

October 14, 2026

B2B Loyalty Without the Overwhelm

When businesses begin exploring B2B loyalty software, they can quickly find themselves confronted with an extensive range of features, technical terminology and sophisticated programme capabilities. Your loyalty programme should be as simple or as sophisticated as your business needs it to be. Whether you're introducing your first customer loyalty initiative or developing an established programme, the starting point should always be the same: What are you trying to achieve?

Laura Lloyd | 14 Oct, 2026 | Loyalty Software, B2B Loyalty, Loyalty Programmes, B2B Loyalty Technology, Customer Loyalty, Loyalty Strategy, Stream Loyalty, Loyalty Technology, Customer Retention | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty, Loyalty Marketing |

Melanie Parker

August 12, 2026

Indigo Release: More Ways to Engage, Reward and Protect Your Members

The latest software update to LoyaltyStream is now available! Introducing greater flexibility across campaigns, security, content and learning, read our blog to find out how upgrading to Indigo will enhance your loyalty programme.

Melanie Parker | 12 Aug, 2026 | LoyaltyStream Software Release, Indigo Software Release, Loyalty Programme Software Update, Loyalty Software Update |

Laura Lloyd

April 28, 2026

Gold Release: Elevating Flexibility, Control and Member Experience in LoyaltyStream®

This much anticipated Gold release marks a significant step forward in the evolution of LoyaltyStream®, focused on one core objective: giving programme managers greater control while delivering more relevant, engaging member experiences. Read on to find out how Gold can revolutionise loyalty for you.

Laura Lloyd | 28 Apr, 2026 | Loyalty Marketing, Loyalty Programmes, Loyalty Software, B2B Loyalty, Loyalty Mechanics, Loyalty Analytics, Customer Engagement, Loyalty Programme Management, Reward Experience, Personalised Loyalty, Dynamic Segmentation | B2B Loyalty, Customer Loyalty, Customer Growth, Loyalty Insights and Statistics |

Melanie Parker

December 09, 2024

Introducing the LoyaltyStream® Jade Product Release

The LoyaltyStream® Jade release is here, bringing a suite of cutting-edge features designed to elevate your loyalty programmes and enhance member engagement. From gamified experiences to streamlined management tools, this update redefines flexibility and personalisation for loyalty platforms. In this blog we explore the highlights of this exciting release and how they can transform your customer engagement strategies.

Melanie Parker

August 15, 2024

Navigating Common Concerns: Why LoyaltyStream® is Your Ideal Loyalty Solution

Implementing a new loyalty programme can be a daunting task, filled with questions and concerns. At LoyaltyStream®, we understand these worries and are here to provide clear, reassuring answers. In this blog we address some common objections you might have and show you why LoyaltyStream® is the right choice for your business

Melanie Parker | 15 Aug, 2024 | B2B Loyalty, LoyaltyStream, Loyalty Software, Customer Loyalty, Customer Experience, Loyalty Programme, Loyalty Marketing | B2B Loyalty, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |

Mark Maclure

July 18, 2024

How Loyalty Software Transforms Customer Retention Strategies

In today's competitive market, customer retention is more crucial than ever. Traditional methods are no longer enough to keep customers engaged and loyal. Enter loyalty software – a game-changer in transforming customer retention strategies. In this blog, we'll explore how leveraging advanced loyalty software can revolutionise your approach, helping you build stronger, more lasting relationships with your customers. Discover the key benefits and features that make loyalty software an es...

Laura Lloyd

April 16, 2024

Maximising CRM and Loyalty Software

The synergy between CRM and loyalty software offers immense potential to enhance customer relationships and drive business growth. By adopting a unified approach, businesses can ensure they not only meet but exceed customer expectations, fostering loyalty that lasts.

Laura Lloyd | 16 Apr, 2024 | All, CRM, CRM Software, Loyalty Software, B2B Loyalty, Personalisation, Optimised Marketing, Automated Engagement, Unified Customer View, SaaS, Enhanced Personalisation | B2B Loyalty, Customer Loyalty, Customer Retention, Loyalty Insights and Statistics |

Laura Lloyd

February 21, 2024

Common Mistakes in Loyalty Programme Management and How to Avoid Them

Well-managed loyalty programmes can be a game-changer. It's crucial, however, to be aware of common pitfalls and actively work to avoid them. In this blog we learn about keeping the customer's perspective at the forefront, regularly reviewing and refining the programme, and staying responsive to feedback to foster customer allegiance and drive business growth.

Laura Lloyd | 21 Feb, 2024 | Loyalty Insights, B2B Loyalty, Loyalty, Loyalty Software | Loyalty Programmes, Loyalty Insights and Statistics, Loyalty Programmes |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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