News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here

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Archive by tag: Loyalty SoftwareReturn
Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...
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Mark Maclure

July 20, 2021

Engaging your loyal customers in a (quick win) gamification campaign

Mark explores the benefits of engaging your loyal customers in a gamification campaign.
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Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?
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Melanie Parker

September 09, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

Discover how manufacturers can build loyalty with pet owners
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Laura Lloyd

August 24, 2020

In a turbulent world, customer loyalty has never been more important.

In these challenging times, keeping your loyal customers will be business critical.
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Mark Maclure

August 19, 2020

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-able asset? If you are stuggling for budget in you annual opex budget then this might help with amortising the expenditure.
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Melanie Parker

July 09, 2020

Creating Long Lasting Engagement

Our five top tips on how to create better engagement that lasts throughout the lifetime of your loyalty programme.
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