The Gold release marks a significant step forward in the evolution of LoyaltyStream®, focused on one core objective: giving programme managers greater control while delivering more relevant, engaging member experiences. 

In an increasingly competitive B2B loyalty landscape, programmes must move beyond static rules and generic rewards. They need to adapt dynamically to member behaviour, simplify campaign execution, and present rewards in a way that drives engagement and conversion. 

This release delivers exactly that, bringing together enhancements across campaign creation, reward discovery, and audience segmentation to create a more agile, scalable and intelligent platform. 

1. Smarter Campaign Design: Flexible Questionnaire Campaigns 

The Challenge 

Traditionally, running feedback, review, or testimonial campaigns required separate setups creating unnecessary complexity and limiting agility. 

The Gold Solution 

The Gold release introduces a streamlined Questionnaire Campaign, bringing together multiple campaign types into a flexible template-driven approach. Programme managers can select from a range of pre-built templates to quickly create feedback, review, or testimonial campaigns, or build fully bespoke questionnaires from scratch. 

Key Capabilities 

• Single campaign type for feedback, reviews, testimonials, and surveys  
• Pre-built templates for rapid deployment  
• Fully custom questionnaires using a blank structure  
• Option to collect data without rewarding participation  
• Enhanced response visibility and management  

Practical Application 

A manufacturer running an installer programme can now: 

• Launch a post-installation feedback survey  
• Capture product reviews for marketing use  
• Collect case study testimonials  

...all from one unified campaign type. 

Business Impact 

• Faster campaign setup and iteration  
• Greater flexibility in data capture  
• Reduced operational complexity for programme teams 

2. A More Commercial Reward Experience: RewardShop Refresh 

The Challenge 

Reward shops often feel transactional and difficult to navigate, limiting engagement and redemption rates. 

The Gold Solution 

A fully refreshed RewardShop experience, creating a more modern, intuitive, and visually engaging journey for members. 

Key Enhancements 

• Redesigned reward browsing experience with improved layout and visibility including repositioning existing items such as basket and wishlist icons
• Enhanced reward cards, allowing members to refine by brand and category 
• Improved navigation structure with sub-categories   
• Upgraded confirmation page showing full order details before submission 
   

New Modules: Category & Brand Cards 

Programme managers can now: 

• Showcase reward categories and brands visually  
• Create shop-style landing pages  
• Use banner-style carousels to promote key rewards  

Practical Application 

A distributor programme can: 

• Highlight “Power Tools” or “Premium Brands” as entry points  
• Promote seasonal incentives via banner cards  
• Guide members towards higher-margin or supplier-funded rewards  
   

Business Impact 

• Increased reward engagement and browsing time  
• Higher redemption rates  
• Greater control over reward visibility and commercial strategy 

3. Dynamic Segmentation: Target the Right Members at the Right Time 

The Challenge 

Static segmentation limits relevance, members remain in segments even when their behaviour changes. 

The Gold Solution 

Enhanced dynamic segmentation, enabling real-time movement of members based on defined criteria. 

Key Capabilities 

• Automated segment reassessment (daily to annually)  
• Dynamic entry and exit rules  
• Segment prioritisation logic (position ordering)  
• New segmentation based on:  
  • Spend  
  • Product activity  
  • Reward balance  
  • Behavioural triggers  
     

Practical Application 

A programme can now: 

• Automatically move members from “Bronze” to “Gold” tier based on spend  
• Trigger targeted campaigns or rewards when thresholds are reached  
• Remove members from segments when criteria are no longer met  
   

Business Impact 

• More relevant communications and campaigns  
• Improved targeting precision  
• Stronger engagement and retention through personalisation 

4. Enhanced Control Across Campaigns and Rewards 

Beyond the headline features, the Gold release introduces a series of improvements that strengthen operational control: 

Welcome Bonus – Behaviour-Driven Rewards 

• Trigger rewards when members enter a specific segment, not just on registration Ideal for milestone-based engagement strategies  

RewardShop Governance Improvements 

• Define standard redemption terms at shop level  
• Ensure consistent messaging across all rewards  

Earning Suspension Visibility 

• Quickly identify which accounts are affected by suspension rules  
• Filter by current, expired, or future states  
   

Practical Application 

These enhancements support: 

• Tier-based incentive strategies  
• Compliance and governance requirements  
• Improved operational visibility for programme managers 

The Gold release is not just a feature update, it’s a shift towards more intelligent, adaptable and commercially effective loyalty programmes. 
 

Key Takeaways 

• Simplify campaign execution with flexible questionnaire campaigns  

• Drive engagement and conversion through an improved RewardShop experience Increase relevance and performance with dynamic segmentation  
• Enhance control and governance across campaigns and rewards