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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here. 


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Archive by tag: Customer SegmentationReturn
Mark Maclure

March 12, 2026

Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets 

In B2B trade industries, segmentation isn’t a “nice to have”, it’s a competitive advantage. Installers, contractors and buyers each behave differently, and within each group, behaviours fracture even further. Yet many loyalty programme managers are stuck with technology that offers little more than the basics: spend levels, regions, and industry type. Read on to find out how Stream Loyalty is pushing the boundaries of loyalty programme behaviour change.
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Why Better Segmentation Is the Secret to Loyalty Growth in B2B Trade Markets 
Mark Maclure | 12 Mar, 2026 | Behaviour Segmentation, Customer Segmentation, B2B Loyalty, Loyalty Platform, Loyalty Programmes, Personalised Loyalty, Loyalty Programme Behaviour Change, Behaviour-led Experiences, Loyalty Growth | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Stream Loyalty |
Melanie Parker

March 09, 2026

From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 

Customer segmentation in B2B has traditionally been functional: industry, business size, postcode, annual spend. While these categories are useful in understanding who your customers are, they fall short of helping you influence what your customers do. This blog looks at how behavioural segmentation changes that.
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From Basic Segments to Behavioural Intelligence: Modern Customer Segmentation for B2B Trade 
Melanie Parker | 09 Mar, 2026 | Behavioural Segmentation, Customer Segmentation, Customer Experience, Customer Engagement, Product Affinity, Behavioural Intelligence, B2B Loyalty, Loyalty Platform, Loyalty Programmes, Loyalty, Loyalty Strategy, Customer Relationships | B2B Loyalty, Customer Loyalty, Customer Growth, Customer Retention, Loyalty Insights and Statistics, Loyalty Programmes, Rewards and Mechanics, Loyalty Marketing |

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

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