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Archive by tag: Behaviour EconomicsReturn
Mark Maclure

November 16, 2023

Interview with our behavioural economics expert on loyalty psychology

I sat down with Jess who is our resident behavioural economics expert. You will have heard me mention lots of times that we believe loyalty is all about behaviour change and Jess's knowledge of this fascinating subject helps us to craft programmes that really deliver on this promise.
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Jess Boyce

November 08, 2021

Behavioural Economics and the Loyalty Market

Behavioural economics is the study of human behaviour to explain how/why consumers are motivated to buy products and/or engage with a company. This guide looks at how you can use the 10 principles of behaviour economics to motivate and inspire customers.
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