Digital Calendar Campaigns, traditionally associated with the countdown to Christmas, have evolved into a strategic engagement tool in loyalty programmes. By leveraging the anticipation and excitement generated by daily surprise and delight mechanics, you can motivate increased interaction, boost revenue, encourage referrals, and promote brand advocacy. 

 

But these are not just for Christmas, you could also use a calendar to countdown to annual events such as Black Friday, big sporting events like the World Cup, or your own trade events such as exhibitions or product launches. 

Here is a sneak peek of our latest campaign type launching later this year and some of the imagery our design team have put together. 

Benefits of Using Countdown Calendars 

  • Sustained Engagement: Keep customers returning to your platform by offering surprise rewards behind every door. 

  • Increased Anticipation: Building up to a significant event with a countdown creates a sense of excitement and urgency. 

  • Enhanced Customer Experience: Create a unique calendar for different customer segments so that you can add personalised and relevant rewards to make customers feel valued and increase their loyalty. 

  • Data Insights: Track customer engagement and preferences through calendar interactions to inform future marketing strategies. 

Take a look at an example of suggested imagery below; given the football mania we are currently experiencing, we have used the 2026 Football World Cup as a basis for the campaign. Contact us today to discuss your specific requirements or campaign focus and we can help devise and deliver a countdown campaign to drive excitement and enthusiasm within your customer base.

                 SportCalendarSportCalendar-Mobile

About the Author

Melanie Parker

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

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