Digital Calendar Campaigns, traditionally associated with the countdown to Christmas, have evolved into a strategic engagement tool in loyalty programmes. By leveraging the anticipation and excitement generated by daily surprise and delight mechanics, you can motivate increased interaction, boost revenue, encourage referrals, and promote brand advocacy. 

 

But these are not just for Christmas, you could also use a calendar to countdown to annual events such as Black Friday, big sporting events like the World Cup, or your own trade events such as exhibitions or product launches. 

Here is a sneak peek of our latest campaign type launching later this year and some of the imagery our design team have put together. 

Benefits of Using Countdown Calendars 

  • Sustained Engagement: Keep customers returning to your platform by offering surprise rewards behind every door. 

  • Increased Anticipation: Building up to a significant event with a countdown creates a sense of excitement and urgency. 

  • Enhanced Customer Experience: Create a unique calendar for different customer segments so that you can add personalised and relevant rewards to make customers feel valued and increase their loyalty. 

  • Data Insights: Track customer engagement and preferences through calendar interactions to inform future marketing strategies. 

Take a look at an example of suggested imagery below; given the football mania we are currently experiencing, we have used the 2026 Football World Cup as a basis for the campaign. Contact us today to discuss your specific requirements or campaign focus and we can help devise and deliver a countdown campaign to drive excitement and enthusiasm within your customer base.

                 SportCalendarSportCalendar-Mobile

About the Author

Melanie Parker

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Related

Identifying the subtle differences between B2B and B2C

Identifying the subtle differences between B2B and B2C

Whilst B2B and B2C share the common goal of satisfying customers, their strategies and tactics are t...

Read More

The Social Impact of Coronavirus

As we start to create plans of how and when to get the team back together, our graphic designer Lewi...

Read More
No way! A live, actual in person Exhibition…are you kidding? 

No way! A live, actual in person Exhibition…are you kidding? 

In this month’s Streamspiration we are talking about our first live in person event since 2019, new...

Read More
Website Development - Wednesday Wisdom

Website Development - Wednesday Wisdom

Jessica hosted our Wednesday Wisdom on Wednesday 19th January where she took the team through one of...

Read More
Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation Strategies for Multi-Country Loyalty Programmes 

Localisation of loyalty programmes is not simply a tactical choice but a strategic necessity for glo...

Read More
Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement 

Maximising Customer Engagement Part 2: Loyalty Programme Implementation and Measurement 

In this second of a two part series, we continue our focus on maximising customer engagement looking...

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content