Digital Calendar Campaigns, traditionally associated with the countdown to Christmas, have evolved into a strategic engagement tool in loyalty programmes. By leveraging the anticipation and excitement generated by daily surprise and delight mechanics, you can motivate increased interaction, boost revenue, encourage referrals, and promote brand advocacy. 

 

But these are not just for Christmas, you could also use a calendar to countdown to annual events such as Black Friday, big sporting events like the World Cup, or your own trade events such as exhibitions or product launches. 

Here is a sneak peek of our latest campaign type launching later this year and some of the imagery our design team have put together. 

Benefits of Using Countdown Calendars 

  • Sustained Engagement: Keep customers returning to your platform by offering surprise rewards behind every door. 

  • Increased Anticipation: Building up to a significant event with a countdown creates a sense of excitement and urgency. 

  • Enhanced Customer Experience: Create a unique calendar for different customer segments so that you can add personalised and relevant rewards to make customers feel valued and increase their loyalty. 

  • Data Insights: Track customer engagement and preferences through calendar interactions to inform future marketing strategies. 

Take a look at an example of suggested imagery below; given the football mania we are currently experiencing, we have used the 2026 Football World Cup as a basis for the campaign. Contact us today to discuss your specific requirements or campaign focus and we can help devise and deliver a countdown campaign to drive excitement and enthusiasm within your customer base.

                 SportCalendarSportCalendar-Mobile

About the Author

Melanie Parker

Melanie Parker

Stream’s co-founder, Melanie, became the first British woman to become accredited with the CLMP from The Loyalty Academy. Passionate about all things loyalty, Melanie cuts through the technical jargon and gets to the real business issue. Melanie loves to develop engaging digital solutions that appear simple whilst creating long lasting partnerships that add value to all.

Related

Digital is now the new normal

Digital is now the new normal

With several countries now in lockdown the digital world is more important than ever.

Read More
The Key to Launching a Successful Loyalty Programme 

The Key to Launching a Successful Loyalty Programme 

This infographic provides a step-by-step guide to help you create a loyalty programme that not only ...

Read More
Product Sneak Peak – Voucher Management 

Product Sneak Peak – Voucher Management 

Our latest product update has completed development and is being released out for ‘breaking’ by ou...

Read More
Christmas Quizzing - Wednesday Wisdom

Christmas Quizzing - Wednesday Wisdom

Jacqui hosted our Wednesday Wisdom on Wednesday 15th December where she ran a Christmas Quiz for all...

Read More
Rewards or Recognition

Rewards or Recognition

Taylor's latest article explores why reward and recognition is so important.

Read More
Team Meet Ups

Team Meet Ups

Laura discusses the joys of the whole team being back together for the first time in 15 months.

Read More

LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

Contact Us:

+44 (0)1844 208180

contact@streamloyalty.com

Carter House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS

Connect With Us:

Learn more about loyalty


Stream Loyalty on LinkedIn Stream Loyalty on Facebook Stream Loyalty on Twitter


Privacy Policy

Terms of Use

Cookie Policy


We offset our carbon footprint via Ecologi
Empty
Click + to add content