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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.


Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here


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Archive by tag: InsightsReturn
Melanie Parker

October 12, 2023

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tools that businesses can deploy to achieve sustainable success. This article investigates the significant impact customer loyalty can have on a business.
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Melanie Parker

October 12, 2023

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern strategies employed by a wide range of businesses, including retailers, airlines, hotels, credit card companies, and more. We will take a look at the pioneering efforts of Sperry & Hutchinson, the introduction of frequent flyer programmes by American Airlines, the emergence of hotel loyalty programmes, and the current landscape of loyalty programmes in various industries.
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Melanie Parker

September 08, 2023

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. Loyal customers are the driving force behind increased revenue, cost efficiency, positive brand reputation, and long-term success.
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Mark Maclure

January 29, 2023

B2B Loyalty Dynamics Webinar with Peter Lavers and Amanda Cromhout

Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses rather than consumers, there are different factors and dynamics at play.
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Caroline Price

March 15, 2022

Wednesday Wisdom - Custom Page Creator

In this weeks Wednesday Wisdom Caroline gave the team a demonstration of how the new website page creator works on LoyaltyStream.
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Laura Lloyd

March 11, 2022

115% ROI with Spin to Win for Showroom Rewards 5th Birthday

Showroom Rewards first foray into gamification with a two month ‘Spin to Win’ Campaign in 2021 had far reaching results that impacted sales as well as engagement and membership levels.
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LoyaltyStream Key Features

  • 21 loyalty campaign types to suit every business
  • Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
  • Ability to track and reward all behaviours from transactions to actions
  • In-depth visual analytics and insights on Campaigns, Members, actions and transactions
  • Customisable CRM and segmentation options to suit your Member profile
  • Scalable modular SaaS platform that can grow with your business

 

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