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We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

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Archive by category: Customer RetentionReturn

Melanie Parker

September 08, 2023

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. Loyal customers are the driving force behind increased revenue, cost efficiency, positive brand reputation, and long-term success.

Melanie Parker | 08 Sep, 2023 | Loyalty, Loyalty Insights, B2B, Customer Loyalty | Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

August 01, 2023

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and fostering long-term customer relationships as well as looking at the mechanisms behind loyalty programmes, the psychological aspects that drive customer loyalty, the importance of data analytics, and real-world examples of successful loyalty programs.

Mark Maclure | 01 Aug, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.

Mark Maclure | 04 Jul, 2023 | B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

March 19, 2022

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged with your brand; to become brand ambassadors; to buy more, more frequently; and, ultimately to be a vocal promoter. What part do your employees take in gaining traction and momentum.

Melanie Parker | 19 Mar, 2022 | Customer Loyalty, Internal Loyalty | Internal Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

November 01, 2021

Using Loyalty To Motivate Customer Retention

A Stream Loyalty ‘KEEP’ Campaign Guide

Melanie Parker | 01 Nov, 2021 | Loyalty, Loyalty Marketing, All | Customer Loyalty, Customer Retention |

Melanie Parker

May 24, 2021

Five Steps to Loyalty Maturity

Melanie's latest article takes you through the five steps to Loyalty Maturity

Melanie Parker | 24 May, 2021 | all, loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth, Internal Loyalty, Loyalty Programmes |

Mark Maclure

October 05, 2020

Customer Retention – Is it also the solution for Customer Acquisition?

Discover how your company can focus on keeping your customer base loyal with a cost effective solution.

Mark Maclure | 05 Oct, 2020 | All, Loyalty, Customer Loyalty | Customer Retention, Customer Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
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