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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Melanie Parker

April 07, 2022

How to Build Customer Loyalty in B2B

The business relationship with customers in B2B is more complex than that of the consumer relationship with a brand, and it has the ability to be much stronger and more powerful. While both B2B and B2C may use loyalty programmes, they both need to be crafted differently. Business customers expects a lot more from their suppliers. They expect a deeper understanding of their requirements, their challenges and a value-add relationship that helps them to solve those issues. Get all this right and yo...

Melanie Parker | 07 Apr, 2022 | B2B, Customer Loyalty, Loyalty Software | B2B Loyalty, Customer Loyalty |

Les McCutcheon

April 03, 2022

How to Harness Customer Loyalty in Fintech

Global investment in Fintech companies has risen from 60 billion dollars in 2017 to a pre-COVID peak of 215 billion in 2019. Given this explosion of financial services solutions available on the market, customer loyalty is more important than ever

Les McCutcheon | 03 Apr, 2022 | Loyalty | Customer Loyalty |

Melanie Parker

March 19, 2022

A Two-Pronged Approach: How Your Employees Can Become a Vital Cog in Gaining Customer Loyalty

Most loyalty programmes are designed to improve the customer experience; to keep customers engaged with your brand; to become brand ambassadors; to buy more, more frequently; and, ultimately to be a vocal promoter. What part do your employees take in gaining traction and momentum.

Melanie Parker | 19 Mar, 2022 | Customer Loyalty, Internal Loyalty | Internal Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Caroline Price

March 15, 2022

Wednesday Wisdom - Custom Page Creator

In this weeks Wednesday Wisdom Caroline gave the team a demonstration of how the new website page creator works on LoyaltyStream.

Caroline Price | 15 Mar, 2022 | Loyalty Insights | Stream Loyalty |

Laura Lloyd

March 11, 2022

115% ROI with Spin to Win for Showroom Rewards 5th Birthday

Showroom Rewards first foray into gamification with a two month ‘Spin to Win’ Campaign in 2021 had far reaching results that impacted sales as well as engagement and membership levels.

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Laura Lloyd | 11 Mar, 2022 | Loyalty Insights, Customer Loyalty | Stream Loyalty, Loyalty Insights and Statistics |

Melanie Parker

March 02, 2022

The Stream Loyalty Story for World Book Day 2022

For World Book day this year, rather than celebrating industry books, childhood books or anything else I have decided to give you an insight into our story. In the style of a 'blink' I hope it gives you a good grasp of why we started, who we are, what we stand for and where we want to take the business. I use Blinkist (www.blinkist.com) a lot. It features a vast range of books that are precis'd into a 15 minute read and is a great way of identifying new and inspiring books.

Melanie Parker | 02 Mar, 2022 | Customer Loyalty, B2B, All | Stream Loyalty |

Melanie Parker

March 02, 2022

Which company was originally called BackRub?

Wednesday Wisdom this week was a great fun tech quiz on everything from C# code unravelling to what animal is on the Firefox logo. It even included a Monty Python video clip which is always a winner in our books.

Melanie Parker | 02 Mar, 2022 | WednesdayWisdom, Team, Culture | Stream Loyalty |

Lewis Bint

February 23, 2022

Designing White Space

Lewis took everyone in the team through how we can utilise white space in the designing of our documents. Looking at some of our past documents and comparing the difference between old and new branding, showing how clean and constant spacing can make or break your page visuals. We then moved on to drawing some mobile wireframes from a list of instructions, keeping in mind how positioning and spacing can help maximise the design creation.

Lewis Bint | 23 Feb, 2022 | Loyalty Insights and Statistics, Stream Loyalty |

Jacqui Fraser

February 17, 2022

Thorough testing to improve stability, accuracy and availability

Thorough testing is one of the most time consuming, yet vital, parts of the development process and this platform will significantly improve the process and ensure that our platforms are consistently tested for stability, accuracy and availability.

Jacqui Fraser | 17 Feb, 2022 | WednesdayWisdom, CustomerLoyalty, Testing | Stream Loyalty |

Melanie Parker

February 13, 2022

Show me a person who has never made a mistake and I'll show you a person who has never achieved much
Joan Collins

Melanie Parker | 13 Feb, 2022 | Stream Loyalty |

LoyaltyStream Key Features

21 loyalty campaign types to suit every business
Options to deploy gamification campaigns such as Spin-To-Win and Prize Draws as well as Badges
Ability to track and reward all behaviours from transactions to actions
In-depth visual analytics and insights on Campaigns, Members, actions and transactions
Customisable CRM and segmentation options to suit your Member profile
Scalable modular SaaS platform that can grow with your business

Resources

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