Loyalty Insights from an award winning loyalty agency

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Resources

We have dedicated this space to providing you with valuable resources and insights aimed at addressing how loyalty can help businesses address their most pressing challenges. Whether you’re seeking insights on market trends, looking for best practices in your industry, or exploring innovative solutions, our collection of eBooks, whitepapers, webinars, and articles is designed to empower you with the knowledge and tools necessary to achieve sustained success.

Dive into our diverse range of resources and discover actionable insights and strategies to drive your business forward. If you’re in search of specific information, feel free to contact us—we’re here to help you on every step of your B2B journey.

Every quarter we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Mark Maclure

October 16, 2023

That's a wrap....Dental Show London 2023

An insight into my day at the Dentistry Show London

Mark Maclure | 16 Oct, 2023 | Stream Team | Stream Loyalty |

Melanie Parker

October 12, 2023

The Significance of Customer Loyalty in Business

In today’s highly competitive marketplace, loyalty is continuing to dominate as one of the key tools that businesses can deploy to achieve sustainable success. This article investigates the significant impact customer loyalty can have on a business.

Melanie Parker | 12 Oct, 2023 | B2B, Customer Loyalty, Loyalty Insights | Customer Loyalty, B2B Loyalty |

Melanie Parker

October 12, 2023

The Evolution of Loyalty Programmes: From Sperry & Hutchinson to Modern Multi-Faceted Loyalty Programmes

This article explores the evolution of loyalty programmes, from their early origins to the modern strategies employed by a wide range of businesses, including retailers, airlines, hotels, credit card companies, and more. We will take a look at the pioneering efforts of Sperry & Hutchinson, the introduction of frequent flyer programmes by American Airlines, the emergence of hotel loyalty programmes, and the current landscape of loyalty programmes in various industries.

Melanie Parker | 12 Oct, 2023 | B2B, Customer Loyalty, Loyalty Insights | Loyalty Programmes, Customer Loyalty, Loyalty Insights and Statistics |

Mark Maclure

October 09, 2023

That's a wrap....UK Construction Week Show

An insight into my day at the UK Construction Week Show

Mark Maclure | 09 Oct, 2023 | Stream Team | Stream Loyalty |

Mark Maclure

October 02, 2023

That's a wrap....Tech for Marketing and E-Commerce Expo 2023

An insight into my day at the Tech for Marketing and E-Commerce Expo

Mark Maclure | 02 Oct, 2023 | B2B, Stream Team | Stream Loyalty |

Melanie Parker

September 08, 2023

The Power of Customer Loyalty in Business: A Comprehensive Guide to Long-Term Success

In the world of business, customer loyalty is not just a buzzword; it's a strategic imperative. Loyal customers are the driving force behind increased revenue, cost efficiency, positive brand reputation, and long-term success.

Melanie Parker | 08 Sep, 2023 | Loyalty, Loyalty Insights, B2B, Customer Loyalty | Customer Loyalty, Customer Retention, Customer Growth |

Mark Maclure

August 01, 2023

The Power of Loyalty Programmes in Boosting Sales and Customer Retention

In this article we explore the multifaceted role of loyalty programmes in increasing sales and fostering long-term customer relationships as well as looking at the mechanisms behind loyalty programmes, the psychological aspects that drive customer loyalty, the importance of data analytics, and real-world examples of successful loyalty programs.

Mark Maclure | 01 Aug, 2023 | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty, Customer Retention, Customer Growth |

Laura Lloyd

July 12, 2023

Understanding the Customer Loyalty Index and Its Significance

Retaining customers is as essential, if not more so, than acquiring new ones. One key metric that many businesses rely on to gauge the loyalty of their customers is the Customer Loyalty Index (CLI). But what exactly is it, how is it measured, and why is it so crucial for businesses?

Laura Lloyd | 12 Jul, 2023 | Customer Loyalty | B2B Loyalty, Loyalty Insights and Statistics, Customer Loyalty |

Mark Maclure

July 04, 2023

Customer Loyalty in B2B: Building Advocacy, Retention, and Value

Customer loyalty is a critical aspect of any business's success, regardless of whether it operates in the B2B (business-to-business) or B2C (business-to-consumer) realm. In B2B, the dynamics of customer loyalty can be more complex and multifaceted due to the differing intricacies of business relationships, the (often) higher stakes involved, and the (sometimes) longer sales cycles.

Mark Maclure | 04 Jul, 2023 | B2B Loyalty, Customer Loyalty | B2B Loyalty, Customer Loyalty, Customer Retention, Customer Growth |

Melanie Parker

March 12, 2023

Our Road to a Sustainable Business

Whilst there are many benefits to achieving NetZero for the planet and the environment, you can’t get away from the fact that achieving NetZero will cost the business money. If you approach it correctly, it can also lead to increased revenues, better retention, better recruitment, more inclusive policies and a better, more sustainable business for the future.

Melanie Parker | 12 Mar, 2023 | Sustainability, Loyalty | Stream Loyalty |

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Customisable CRM and segmentation options to suit your Member profile
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