News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Melanie Parker

September 09, 2020

When it comes to building loyalty with pet owners, manufacturers must take the lead

Discover how manufacturers can build loyalty with pet owners

Melanie Parker | 09 Sep, 2020 | All, Loyalty, Customer Loyalty, Loyalty Marketing, Loyalty Software |

Mark Maclure

September 01, 2020

How Customer Trust Impacts Brand Loyalty

In order to tap into the digital consumer world, brands must use a variety of traditional and digital marketing channels to create and experiences that build trust and, ultimately, experiences that build trust and, ultimately, brand loyalty.

Mark Maclure | 01 Sep, 2020 | All, Loyalty, Customer Loyalty |

Laura Lloyd

August 27, 2020

Surely the Customer Experience Should be Better?

E-commerce needs to improve and make the experience smoother if consumers are to be kept happy, brand loyalty improved and customer retention rates increased.

Laura Lloyd | 27 Aug, 2020 | All, Loyalty, Customer Loyalty |

Melanie Parker

August 25, 2020

Chatbots: How to Design for Success

Chatbots are increasingly becoming a “must have” for almost any size of business. We are now working with the Microsoft AI and bot teams so thought we would share some thoughts on Chatbots

Melanie Parker | 25 Aug, 2020 | All, Loyalty, Customer Loyalty, Loyalty Communications |

Laura Lloyd

August 24, 2020

In a turbulent world, customer loyalty has never been more important.

In these challenging times, keeping your loyal customers will be business critical.

Laura Lloyd | 24 Aug, 2020 | All, Loyalty, Customer Loyalty, Loyalty Software, Agency Life |

Mark Maclure

August 19, 2020

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-able asset? If you are stuggling for budget in you annual opex budget then this might help with amortising the expenditure.

Mark Maclure | 19 Aug, 2020 | All, Loyalty, Customer Loyalty, Loyalty Software |

Laura Lloyd

July 14, 2020

A changing landscape

Everyone's experience of the current lock-down and furloughing is different. For some its a blessing, others a nightmare. A huge concern that plays on repeat...the appearance of a 'them and us' culture and how to handle it? How do you keep your general team spirit and culture going? How do you ensure fairness and motivation? Are you saying 'Thank You' - to both sides?

Laura Lloyd | 14 Jul, 2020 | All, Loyalty, Rewards, Agency Life |

Melanie Parker

July 09, 2020

Creating Long Lasting Engagement

Our five top tips on how to create better engagement that lasts throughout the lifetime of your loyalty programme.

Melanie Parker | 09 Jul, 2020 | All, Loyalty, Customer Loyalty, Loyalty Communications, Reward Fulfilment, Loyalty Software, Loyalty Tips |

Lewis Bint

July 07, 2020

The Social Impact of Coronavirus

As we start to create plans of how and when to get the team back together, our graphic designer Lewis Bint created this excellent infographic to capture the essence of a survey on the social impact of Covid-19.

Lewis Bint | 07 Jul, 2020 | All, Loyalty, Rewards, Customer Loyalty, Agency Life |

Melanie Parker

May 04, 2020

Time - The Days The World Stood Still

How often have we all wished for the world to stop turning so we could get a few more things done, complete that school assignment, finish that presentation, get the house sorted, just enjoy some me time. Well it did.