News and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Wednesday Wisdom, where we all come together to learn something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting.

Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters sign up here.

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Melanie Parker

February 01, 2021

A Busy Start to The Year

It was a busy start to the year at Stream HQ (and satellite WFH locations!) last month, for which we were thankful. With the grey skies and consistent mud and rain, January seemed to be as long as a normal year but we’ve got through and emerged with some exciting news to share with you this month.

Melanie Parker | 01 Feb, 2021 | Loyalty, Agency Life, All |

Melanie Parker

December 09, 2020

Loyalty Programme Breakage

If there is one thing we want to improve in our loyalty programmes it is the breakage rate. High breakage rates indicate a lack of engagement with the programme. It is only really at the point of redemption that a member realises the true value of a loyalty programme and if your members are never getting to that point then they aren't changing their behaviours.

Melanie Parker | 09 Dec, 2020 | All, Loyalty, Loyalty Measurement, Loyalty Tips, Loyalty Communications |

Nairne Barker

December 06, 2020

It does not matter how slowly you go, so long as you do not stop.
Confucius

Nairne Barker | 06 Dec, 2020 | Monday Motivation |

Melanie Parker

November 30, 2020

Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?

Melanie Parker | 30 Nov, 2020 | All, Loyalty, Customer Loyalty, Reward Fulfilment, Rewards |

Melanie Parker

November 26, 2020

The VIP Effect

Can loyalty make your customers feel like VIPs?

Melanie Parker | 26 Nov, 2020 | All, Loyalty, Customer Loyalty, Loyalty Software, Loyalty Marketing |

Drew Tate

November 26, 2020

How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall customer spend.

Drew Tate | 26 Nov, 2020 | All, Loyalty, Gamification, Loyalty Communications, Customer Loyalty |

Alice Kitchener

November 18, 2020

Relaunching an existing loyalty programme

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbing and Heating industry.

Alice Kitchener | 18 Nov, 2020 | All, Loyalty, Customer Loyalty, Loyalty Tips, Loyalty Communications, Loyalty Marketing |

Taylor Goult

November 04, 2020

How to inspire your team this Christmas

It's been a crazy year but making sure to keep your team inspired and engaged in the run up to Christmas is so important in order to hit goals and have a positive work place.